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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
Hunter Engineering has introduced a website that breaks down sophisticated ADAS procedures and terminology into easy-to-understand topics, as a means to help simplify the ever-complicating conversations around ADAS.
Available for free to access and use, Hunter’s interactive ADAS Learning Tool works on touchscreen tablets or desktop computers. Designed to assist counter workers or allow customers to explore on their own, the tool succinctly answers many of the why, when and how questions both shops and consumers have regarding ADAS calibrations,
link hidden, please login to view explained. “ADAS has received plenty of attention the past several years, but comparatively little of it deals with talking to actual vehicle owners,” said Tommy Maitz, Hunter director of marketing. “This learning tool will help shops have more informative and effective conversations with their customers about which systems are included on their cars, and the need for calibrations.”
The tool begins by separating ADAS procedures into four main categories – camera, radar, ultrasound, internal – and provides brief overviews and images for each type to aid with in-person discussions. From there, a user can examine the color-coded vehicle image to learn about the specific functions and locations of ADAS components, and when calibrations would be recommended or required.
Also included on the page are extensive lists of the names OEMs use for the ADAS systems across their models, color-coded to locations on the image. Although the names vary widely across the dozens of OEMs, the functions usually fall into one of the four main categories, Hunter said.
“While shops generally know much more about ADAS than their customers at this point, there’s still some confusion and uncertainty when they talk to them,” Maitz said. “This tool is a quick and easy way for everyone to understand the concepts and get on the same ADAS page.”
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