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Elliott Claims Eighth-Place Result in All-Star Race at North Wilkesboro
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By Counterman
German lighting specialist
link hidden, please login to view announced it has partnered with Brian Deegan in an agreement that will run into 2026. Deegan has equipped his 2025 Can-Am Maverick R side-by-side with a number of the latest HELLA LED lighting technology to help him both see and be seen, the company said. “A new addition this year – and a brand I’m stoked to be with because it has so much heritage and has been around for over 125 years – is
link hidden, please login to view lights,” said Deegan, when he introduced the Maverick R to his fans. “They’re big in rally, too, which is cool for me!” “When a legend like Brian Deegan chooses HELLA lighting, it’s a big deal,” said Rob Tinson, vice president of sales and marketing for
link hidden, please login to view. “He knows performance, reliability and visibility win races, and we’re proud to provide the lighting technology that’ll keep him at the front of the pack!” Built for King of the Hammers and competing in other events, the Maverick is fully equipped for desert racing. The team added a full-length HELLA Black Magic 40” single row LED lightbar above the front roll bar, providing powerful illumination. Additionally, 3.2” HELLA Black Magic LED Cube lights were added to the front winch bar to spotlight obstacles and hazards.
HELLA explained it joined an impressive motorsports roll call on the Deegan Maverick R, which also included Bilstein shocks, Evo tune, Obor RocScraper tires, Method Beadlock wheels and PRP seats, giving Brian the best chance of finishing the race and reaching the podium.
In qualifying for the 2025 Can-Am UTV Hammers Championship, #38 qualified 24th of 100 drivers, which equated to third in the 4900 Pro Stock Turbo UTV class. In the race, a technical issue resulted in a DNF, although Deegan was classified 49th, HELLA said.
In addition to his Can-Am Maverick R racer, HELLA also provides lighting for Brian’s personal Ford Raptor R and the water truck he uses to take care of his beautiful dirt track compound where the family
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By Counterman
SKF Automotive has announced that the company’s
link hidden, please login to viewis now available to the North American aftermarket. The free online resource includes E-learning courses, a video library, and a document library. According to Isabella Nordström, Marketing Manager,
link hidden, please login to view Vehicle Aftermarket, “The purpose of the tech center is to both provide technical training resources for the mechanics and parts pros who work with SKF aftermarket products, as well as to allow these professionals to become more familiar with all the products and support resources that SKF has to offer them.” SKF Tech center E-learning courses
The online learning section of the SKF Tech center employs video-based instruction. It is designed to allow participants to proceed at their own pace, and those who complete the learning modules receive a certificate of course completion after each module’s exam. 19 learning modules are available, covering topics such as bearings, wheel end service, and much more.
SKF Tech center video library
The Tech center video library includes tips on repair and parts replacement procedures as well as videos on some of SKF’s leading edge technologies and world-wide capabilities. There are currently 596 videos included, with playlists based on language/region.
SKF Tech center document library
The document library includes downloadable tech tips, catalogs, brochures, and product literature. It offers a wealth of information for service and parts pros alike. The document library requires user registration, but it is free and available to all.
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By Counterman
The highly anticipated Race to Charlotte Sweepstakes, hosted by
link hidden, please login to view and link hidden, please login to view, came to a spectacular finish this October 10-14, as 20 lucky grand prize winners and their guests were treated to an unforgettable VIP racing weekend in Charlotte, North Carolina. This spring promotion, which began in March 2024, awarded professional technicians and shop owners across the country with the chance to win an exclusive NASCAR racing experience. Forty guests kicked off their weekend with an exclusive behind-the-scenes look at a performance racing team. The tour offered an insider’s glimpse into the high-octane world of professional racing. The evening continued with an exclusive dinner at the NASCAR Hall of Fame, where winners dined among the legends and history of the sport and participated in a collection of interactive racing simulations.
The highlight of the weekend was a VIP race day experience at the Charlotte Motor Speedway during the race this past Sunday, according to
link hidden, please login to view. Winners enjoyed a heart-pounding day at the track, viewing the race from a unique vantage point that brought them closer to the action than ever before. Pit and garage tours, customized swag, and autographed driver memorabilia helped to make the race day experience even more rewarding. Reflecting on the experience, Kevin Benton from The Merrill Co., Benton Auto Repair in Fort Dodge, Iowa, shared, “It was an awesome trip! I would do it again in a heartbeat. Everything was fantastic; the Auto Value and Bumper to Bumper staff were so hospitable and made it the trip of a lifetime. Everywhere we visited was great, but the race itself was something else—an amazing experience from top to bottom. I know we all appreciated the team from Valvoline being with us and hosting us on race day; such a great group of people.”
In addition to the grand prize, 150 other winners received cash prizes, contributing to a total of $25,000 in additional cash prizes, which added even more excitement to the sweepstakes. Entries were earned with every qualifying $150 invoice from Auto Value or Bumper to Bumper parts suppliers, with bonus entries awarded to MyPlace4Parts users for purchases made through the platform.
“The partnership with the entire Auto Value and Bumper to Bumper family is incredibly important to the team at Valvoline Global,” said Scott Street, sales director at Valvoline. “Having this collection of professional shop owners and technicians with us here in Charlotte has been remarkable, and we were delighted to host them this week. Celebrating and spending time together like this is invaluable and only cements our lasting partnership.”
As the checkered flag drops on this year’s Race to Charlotte Sweepstakes, Auto Value and Bumper to Bumper said they are already gearing up for their next big promotion, promising more opportunities for professional technicians to win big.
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By Counterman
link hidden, please login to view announced the launch of 20 new products in North America. The new part numbers include complete strut assemblies and shock absorbers, representing nearly 8 million vehicles in new coverage. The launch includes coverage for light vehicles like the Hyundai Sonata, Mercedes-Benz C-Class and Subaru WRX, in addition to popular pickup truck applications, including the Ford F-150, Chevrolet Silverado and the Dodge Ram 1500, among others, according to link hidden, please login to view. “We are continually launching aftermarket products using the same high-quality components as our original equipment offerings,” said Bruno Bello, director of global marketing at PRT. “These new items not only expand our portfolio but also strengthen our presence in North America. The new products are in stock and ready to ship!”
For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to view(NMG) continues its rapid expansion, acquiring link hidden, please login to view out of Cleburne, Texas. Founded in 1977, 4M Parts Warehouse provides premium-quality auto parts for professional repair shops. Terms were not disclosed. 4M Parts Warehouse has 17 locations in North Texas and more than 120 employees. 4M Parts Warehouse President Lanny Martindale will join NexaMotion Group as VP of sales and operations.
“I’m excited about joining forces with NMG, as their strategic vision aligns perfectly with ours,” said Martindale. “This collaboration presents exciting growth opportunities for our team members and will allow us to bring new product lines to our customers in the North Texas market.”
Neil Sethi, CEO of NexaMotion Group, said, “This is a significant acquisition in a key strategic market for NMG, and we’re just getting started. 4M Parts Warehouse embodies our commitment to innovation and quality of service in supporting automotive repair shops. We’re excited for this new partnership and to expand our presence in North Texas.”
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