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Hella Blade 6˝ Series Illuminates Off-Road Adventures
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
German lighting specialist
link hidden, please login to view announced it has partnered with Brian Deegan in an agreement that will run into 2026. Deegan has equipped his 2025 Can-Am Maverick R side-by-side with a number of the latest HELLA LED lighting technology to help him both see and be seen, the company said. “A new addition this year – and a brand I’m stoked to be with because it has so much heritage and has been around for over 125 years – is
link hidden, please login to view lights,” said Deegan, when he introduced the Maverick R to his fans. “They’re big in rally, too, which is cool for me!” “When a legend like Brian Deegan chooses HELLA lighting, it’s a big deal,” said Rob Tinson, vice president of sales and marketing for
link hidden, please login to view. “He knows performance, reliability and visibility win races, and we’re proud to provide the lighting technology that’ll keep him at the front of the pack!” Built for King of the Hammers and competing in other events, the Maverick is fully equipped for desert racing. The team added a full-length HELLA Black Magic 40” single row LED lightbar above the front roll bar, providing powerful illumination. Additionally, 3.2” HELLA Black Magic LED Cube lights were added to the front winch bar to spotlight obstacles and hazards.
HELLA explained it joined an impressive motorsports roll call on the Deegan Maverick R, which also included Bilstein shocks, Evo tune, Obor RocScraper tires, Method Beadlock wheels and PRP seats, giving Brian the best chance of finishing the race and reaching the podium.
In qualifying for the 2025 Can-Am UTV Hammers Championship, #38 qualified 24th of 100 drivers, which equated to third in the 4900 Pro Stock Turbo UTV class. In the race, a technical issue resulted in a DNF, although Deegan was classified 49th, HELLA said.
In addition to his Can-Am Maverick R racer, HELLA also provides lighting for Brian’s personal Ford Raptor R and the water truck he uses to take care of his beautiful dirt track compound where the family
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By Counterman
The 2024 Federated Suite-Stakes is underway with more chances to win and hundreds of prizes. Those prizes include 12 ocean cruises to Alaska, eight trips to the Federated Auto Parts DIRTcar Nationals in Florida, gift cards, Federated diecast collectibles, Lisle tools, World of Outlaws shirts, hats, gloves and other items.
“Our Federated Suite-Stakes gets better every year, and this year will be no exception,” said Phil Moore, senior vice president for Federated. “Since the inception of the Federated Suite-Stakes program, nearly 15,000 prizes have been awarded. This year, we have added extra opportunities for our loyal customers to earn more chances to win one of 1,700 prizes. With arctic chills and racing thrills, be sure to sign up right away so you don’t miss out on the most unique and fun promotion in the industry.”
The Federated Suite-Stakes contest is now open for enrollment and runs until October 31, 2024. To be eligible, participants must be a Federated customer in good standing and enrolled in the contest before the October 31 deadline.
For more information, contact a Federated representative or visit
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By Counterman
Global automotive brake systems supplier
link hidden, please login to view announced the launch of its latest product line — HELLA PAGID Semi-Metallic Silver brake pads. The pads utilize a metal content greater than 50% and are formulated using a precise combination of metallic fibers, organic materials (including rubber, resin, and friction modifiers), and approved fillers, according to HELLA PAGID. “This unique formulation ensures these brake pads deliver exceptional performance while maintaining the highest standards of safety and reliability,” the
link hidden, please login to view added. According to HELLA PAGID, other features include:
Unmatched Performance and Active Braking Safety: HELLA PAGID Semi-Metallic Silver brake pads deliver exceptional stopping power and enhanced braking performance, the company said. Designed with advanced friction materials, these brake pads ensure reliable and consistent braking in various driving conditions, offering drivers confidence and safety on the road.
Versatility for a diverse range of applications, including:
Vehicles that experience repetitive braking conditions: Delivery Drivers, Ride-share, Daily Commuters Towing and Hauling High-Performance Vehicles Recreational and Off-road applications Fleet and Emergency Vehicle Superior Heat Dissipation: One of the standout features of the HELLA PAGID Semi-Metallic Silver brake pads is their superior heat dissipation capability, according to the company. The advanced design effectively reduces the risk of brake fade during severe or repeated braking, maintaining optimal performance even under the most demanding conditions. This feature is crucial for drivers who require consistent and reliable braking power, whether on the road or off the beaten path.
Enhanced Durability: Durability is a key factor in the design of the HELLA PAGID Semi-Metallic Silver brake pads. The inclusion of high-quality, metallic fibers significantly increases pad longevity, making them the perfect option for high-performance vehicles, off-road adventures, and towing applications. This increased durability translates to fewer replacements and lower maintenance costs, providing long-term value to customers, HELLA PAGID said.
“We are thrilled to introduce the HELLA PAGID Semi-Metallic Silver brake pads to our product lineup,” said Brian Couch, product manager at HELLA PAGID. “Our team has worked tirelessly to develop a product that not only meets but exceeds the expectations of our customers. With enhanced performance, superior heat dissipation, and unmatched durability, these brake pads are poised to set a new benchmark in the industry.”
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By Dorman Products
Mechanic trivia: Do you know which vehicle has the longer wiper blade on the passenger side?
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