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Hella Blade 6˝ Series Illuminates Off-Road Adventures
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By Counterman
The 2024 Federated Suite-Stakes is underway with more chances to win and hundreds of prizes. Those prizes include 12 ocean cruises to Alaska, eight trips to the Federated Auto Parts DIRTcar Nationals in Florida, gift cards, Federated diecast collectibles, Lisle tools, World of Outlaws shirts, hats, gloves and other items.
“Our Federated Suite-Stakes gets better every year, and this year will be no exception,” said Phil Moore, senior vice president for Federated. “Since the inception of the Federated Suite-Stakes program, nearly 15,000 prizes have been awarded. This year, we have added extra opportunities for our loyal customers to earn more chances to win one of 1,700 prizes. With arctic chills and racing thrills, be sure to sign up right away so you don’t miss out on the most unique and fun promotion in the industry.”
The Federated Suite-Stakes contest is now open for enrollment and runs until October 31, 2024. To be eligible, participants must be a Federated customer in good standing and enrolled in the contest before the October 31 deadline.
For more information, contact a Federated representative or visit
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By Counterman
Global automotive brake systems supplier
link hidden, please login to view announced the launch of its latest product line — HELLA PAGID Semi-Metallic Silver brake pads. The pads utilize a metal content greater than 50% and are formulated using a precise combination of metallic fibers, organic materials (including rubber, resin, and friction modifiers), and approved fillers, according to HELLA PAGID. “This unique formulation ensures these brake pads deliver exceptional performance while maintaining the highest standards of safety and reliability,” the
link hidden, please login to view added. According to HELLA PAGID, other features include:
Unmatched Performance and Active Braking Safety: HELLA PAGID Semi-Metallic Silver brake pads deliver exceptional stopping power and enhanced braking performance, the company said. Designed with advanced friction materials, these brake pads ensure reliable and consistent braking in various driving conditions, offering drivers confidence and safety on the road.
Versatility for a diverse range of applications, including:
Vehicles that experience repetitive braking conditions: Delivery Drivers, Ride-share, Daily Commuters Towing and Hauling High-Performance Vehicles Recreational and Off-road applications Fleet and Emergency Vehicle Superior Heat Dissipation: One of the standout features of the HELLA PAGID Semi-Metallic Silver brake pads is their superior heat dissipation capability, according to the company. The advanced design effectively reduces the risk of brake fade during severe or repeated braking, maintaining optimal performance even under the most demanding conditions. This feature is crucial for drivers who require consistent and reliable braking power, whether on the road or off the beaten path.
Enhanced Durability: Durability is a key factor in the design of the HELLA PAGID Semi-Metallic Silver brake pads. The inclusion of high-quality, metallic fibers significantly increases pad longevity, making them the perfect option for high-performance vehicles, off-road adventures, and towing applications. This increased durability translates to fewer replacements and lower maintenance costs, providing long-term value to customers, HELLA PAGID said.
“We are thrilled to introduce the HELLA PAGID Semi-Metallic Silver brake pads to our product lineup,” said Brian Couch, product manager at HELLA PAGID. “Our team has worked tirelessly to develop a product that not only meets but exceeds the expectations of our customers. With enhanced performance, superior heat dissipation, and unmatched durability, these brake pads are poised to set a new benchmark in the industry.”
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By Dorman Products
Mechanic trivia: Do you know which vehicle has the longer wiper blade on the passenger side?
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By Counterman
Founded in June of 1899,
link hidden, please login to view is marking 125 years in business. The German company began as a specialized manufacturer of lamps, lanterns and ball horns for carriages, bicycles and the first automobiles. Today, it is a global automotive supplier with approximately 37,500 employees at over 125 locations worldwide, the company said. “125 years of Forvia Hella is something we can be very proud of together. We are very grateful to all current and former employees for allowing us to celebrate this milestone in our company’s history. They have all played a key role in supporting, shaping and developing the company,” says Bernard Schäferbarthold, CEO of Forvia Hella. ” At the same time, the anniversary is an obligation for the future and motivation for us to remain at the forefront of mobility in the coming years and to shape it from a leading position.”
Company Milestones
A news release from the company details Forvia Hella’s evolution from the late 19th Century to today. It started with the introduction of Westfälische Metall-Industrie Aktien-Gesellschaft (WMI) on June 11, 1899. Other company milestones include the innovation of the “System Hella” acetylene lamp in 1908, the company’s entrance into the electronics business in 1965 and the acquisition of a majority stake in
link hidden, please login to viewthat was finalized in early 2022. “Two things have always characterized Forvia Hella,” Schäferbarthold added. “First, our innovative strength is the common thread that links the WMI of the past with the company of today. Secondly, we are constantly adapting to changes in our industry environment. This has always made us strong, and only in this way have we been able to become what we are today: a leading supplier in automotive lighting technology and vehicle electronics.”
Today, Forvia Hella is the world’s seventh largest supplier of automotive technologies with more than 150,000 employees across the globe, according to the company.
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By Counterman
link hidden, please login to view is back for another year. This time it’s been expanded to provide attendees with even more critical information that directly affects them and the entire global automotive aftermarket, AAPEX said. link hidden, please login to view Join
link hidden, please login to viewevery month from May until October for this free series. This month, attendees hear from a panel of shop owners on what they want from their suppliers and how the industry can offer support. Plus, you can participate in the live Q&A.
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