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MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting
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By Counterman
NTN, the parent company of BCA Bearings, has announced the launch of BCA’s 2025 Summer Trails promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings, and seals.
“We are excited to introduce the BCA Summer Trails promotion,” said Patrick Cronin, marketing manager, automotive aftermarket. “The Summer Trails theme inspires the spirit of adventure and exploration that we all strive for when we venture off the beaten path on a summer excursion. We look forward to a wonderful season and another fantastic promotion.”
BCA’s Summer Trails promotion enables distributor customers to earn tiered packages of BCA-branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians who install them.
The Summer Trails theme embodies an outdoorsy sense of rustic, off-road discovery, bringing us into nature during the summer months. The promo items complement this theme perfectly: a baseball cap and rain poncho provide cover from sun and rain, while a bandana offers versatility for many needs. An extendable roaster is perfect for hot dogs and marshmallows around the campfire, and a stainless mug helps keep you hydrated on the trail. A survival knife comes in handy when you need a sharp edge, and a beach towel and dry bag keep you and your gear dry. A camp chair and hammock help you relax in camp or your backyard, and a waterproof Bluetooth speaker provides the soundtrack to summer. Hit the Summer Trails with BCA!
BCA’s 2025 Summer Trails promotion runs from April 1 through June 15, 2025. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
The APA/Trustar 2025 Annual Meeting, held March 21-24 in New Orleans at the Hilton New Orleans Riverside, was a success on many levels, from recognizing supplier and shareholder achievements to forging and renewing business partnerships. Automotive Parts Associates said it prides itself on prioritizing in-person connection opportunities for members, suppliers and shareholders, with this event being an ideal forum for networking.
Guests heard from leaders across the industry, including Ted Hughes with the Auto Care Association and Simeon Gutman with Morgan Stanley. Group sessions on topics ranging from electric vehicles to cybersecurity were offered, as well as the opportunity for one-on-one meetings between members, shareholders and suppliers.
“The business is still people to people, and I think get-togethers like this prove that even more. A lot of business was written, a lot of friendships renewed, and a lot of business relationships renewed, so we had a lot of fun,” said
link hidden, please login to view link hidden, please login to view President Steve Tucker. “We did a lot of business and it was good to see everybody get together. We had a little over 300 people total in attendance and multiple countries [represented], including Germany, Switzerland, the United States and Canada.” The long weekend was capped off by a special awards banquet hosted at the WWII Museum. Attendees wined and dined under restored war planes and got a chance to view one of the exhibits. After dinner, an awards ceremony was held to honor those making significant achievements in the past year.
DENSO came home with the coveted “APA Supplier of the Year” Award, saying it’s through hard work and good partnerships through
link hidden, please login to view that they are able to accomplish everything over the past 365 days. “It just shows that everybody’s efforts are recognized from my sales guys to the people in the warehouse, to all the key functional departments in our business. It’s a team effort, and to be recognized from this group is super important,” Jose Ramirez, senior manager of light-duty and heavy-duty aftermarket sales for DENSO, said. “For us, it’s a big deal, but I think it’s something for all of us to be proud of as a company. Not just the sales guys, but everybody.”
“We value our suppliers, we value our shareholders and members. We are able to get to come together and promote the industry and promote the business as one,” Tucker said.
All of the award winners from this year’s gala, as well as additional images, are showcased below.
2025 Supplier Awards
APA Supplier of the Year Award – DENSO Distinguished OE Partner Award – Hitachi Outstanding Marketing Partner Award – Bosch Cornerstone Award – Standard Motor Products Ambassador Award – Wheeler Fleet Solutions Technology Award – Pricedex Phoenix Award – Holstein Parts APA Supplier Champion Award – David Arriaga APA Shooting Star Award – Judy Sanell 2025 Shareholder Awards
Dan Freeman Excellence Award – Singh Auto Parts
Milestone Awards – 80 Years APA Shareholder
AB&S Warehouse Factory Motor Parts Milestone Awards – 30 Years APA Shareholder
Royal Auto Parts Schulz Motor Parts Wheeler Fleet Solutions Tinker Auto Parts Milestone Awards – 10 Years APA Shareholder
Ideal Auto Parts Inc. Victory Imported Parts New Shareholder
Bob’s Speed & Auto Parts Hamilton Discount Auto Parts New TruStar Members
Parts Universe Technology Auto Parts Axon US The post
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
Automotive Parts Associates (APA) announced it is excited to “let the good times roll” with its 2025 Annual General Meeting, which will take place from March 21-23 at the Hilton New Orleans Riverside hotel in New Orleans.
Each year, APA shareholders, TruStar members and valued supplier partners come together to mix, mingle, and network, and the 2025 AGM promises to deliver all that and more with a vibrant New Orleans twist,
link hidden, please login to view said. The meeting will kick off with a lively welcome reception followed by APA’s popular Date Night, where suppliers have the opportunity to take a shareholder or member to dinner for a more personal connection. Attendees will also hear valuable insights from industry leaders, added
link hidden, please login to view. Ted Hughes from the Auto Care Association and Simeon Gutman from Morgan Stanley will provide updates on the state of the industry, while Rob Haslehurst from L.E.K. Consulting will discuss the evolving landscape of electric vehicles. In addition, cybersecurity expert Gary Beadle will deliver a timely presentation on protecting businesses in an increasingly digital world. Alongside these informative sessions, scheduled one-on-one meetings between shareholders, members and suppliers will allow for dedicated business discussions.
The meeting will conclude with a memorable awards dinner at the renowned National WWII Museum, where APA said it will celebrate outstanding achievements within its network. Guests can expect a night filled with celebration, fun and a dash of New Orleans charm.
“Our Annual General Meeting is more than just a gathering; it’s where connections are made, ideas are sparked, and partnerships thrive,” said Steve Tucker, president of APA. “By bringing our shareholders, members, and supplier partners together, we set the stage for shared success in the year ahead.”
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By Counterman
link hidden, please login to view announced “The 3 Dragons: Aftermarket Outlook” session returns to the 2025 Vision Conference, April 2 in Chicago. “This annual favorite will set the stage for the conference, enabling attendees to understand where the industry currently stands with a 360-degree view of the economic, financial and industry factors shaping the aftermarket,” MEMA Aftermarket Suppliers said.
link hidden, please login to view for the event is now open. 3 Dragons, 3 Perspectives
Kristin Dziczek, Federal Reserve Bank of Chicago – The macroeconomic forces impacting consumers, manufacturers and the aftermarket Simeon Gutman, Morgan Stanley – Wall Street’s perspective on the health and future prospects of the aftermarket Todd Campau, S&P Global Mobility – The latest data on vehicle population and driving trends that will shape demand Why It Matters
The 3 Dragons session frames everything that follows at the Vision Conference, explained
link hidden, please login to view. Sessions like Talk from the Top, A Landmark Study from McKinsey and Associates, and the O’Reilly keynote—to name a few—will build on insights from our 3 dragons, helping you translate today’s realities into tomorrow’s strategies. The post
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