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By Counterman
NTN, the parent company of BCA Bearings, has announced the launch of BCA’s 2025 Summer Trails promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings, and seals.
“We are excited to introduce the BCA Summer Trails promotion,” said Patrick Cronin, marketing manager, automotive aftermarket. “The Summer Trails theme inspires the spirit of adventure and exploration that we all strive for when we venture off the beaten path on a summer excursion. We look forward to a wonderful season and another fantastic promotion.”
BCA’s Summer Trails promotion enables distributor customers to earn tiered packages of BCA-branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians who install them.
The Summer Trails theme embodies an outdoorsy sense of rustic, off-road discovery, bringing us into nature during the summer months. The promo items complement this theme perfectly: a baseball cap and rain poncho provide cover from sun and rain, while a bandana offers versatility for many needs. An extendable roaster is perfect for hot dogs and marshmallows around the campfire, and a stainless mug helps keep you hydrated on the trail. A survival knife comes in handy when you need a sharp edge, and a beach towel and dry bag keep you and your gear dry. A camp chair and hammock help you relax in camp or your backyard, and a waterproof Bluetooth speaker provides the soundtrack to summer. Hit the Summer Trails with BCA!
BCA’s 2025 Summer Trails promotion runs from April 1 through June 15, 2025. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
XL Parts | The Parts House announced the appointment of Vikrant Aggarwal as its new president and chief executive officer, effective April 21, 2025. Aggarwal will succeed Mike Odell, who will remain as chief executive officer of Marubeni Automotive Aftermarket Holdings, the parent company of XL Parts, The Parts House, C&K Auto Parts and other Marubeni investments in the U.S. automotive aftermarket.
“Vikrant’s extensive industry knowledge, operational expertise, and collaborative leadership style position him to continue to drive our commitment to delivering exceptional service, achieving sustainable growth, and guiding the organization to a prosperous future,” said Odell.
The succession plan Odell began several years ago when
link hidden, please login to view| link hidden, please login to view initiated the search for a chief operating officer. Aggarwal joined the company in September 2023 and was link hidden, please login to view. With more than 25 years of experience running global business functions, including a worldwide alternator business, XL Parts | The Parts House said Aggarwal has an admirable track record of success in the automotive industry. “I am honored to take on this new role and am excited to lead our incredible team at XL Parts | The Parts House,” said Aggarwal. “I look forward to continuing our growth by developing exceptional talent, ensuring consistently high standards of service for our customers, maintaining strong relationships with our valued vendor partners and continuing to represent the interests of our shareholders.”
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By Counterman
Anchor Industries announced the release of seven part numbers designed for late model BMW coverage. The new part numbers cover over 1,249,500 applications for model years 2016-2025 and represent “excellent sales opportunities,” according to
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link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post
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By Counterman
Since its inception in 2011, the NAPA Partnership Event (formerly known as the NAPA Vendor Summit) has recognized outstanding suppliers through its Supplier Awards Ceremony. NAPA said the event provides an opportunity to honor the exceptional contributions of NAPA’s valued supplier partners—those who champion innovation, quality and excellence in everything they do.
link hidden, please login to viewadded that the Spirit of NAPA award, in particular, has a rich history and is awarded to a trusted supplier that embodies NAPA’s values. This year’s Spirit of NAPA award winner, Dorman, stood out for its dedication to innovation, commitment to quality and lasting impact on the industry. Below is the complete list of winners:
Innovation Award: Milwaukee Tool Quality Award: East Penn Manufacturing Cataloging Award: Old World Industries Sales Award: TERREPOWER Service Award: Weitron Indirect Supplier Award: Pricefx Spirit of NAPA Award: Dorman Partnership Award: Neal Williams The post
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By Counterman
In partnership with NAPA,
link hidden, please login to view the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. The ShopOwner Mentorship Award sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals.
link hidden, please login to view are open now. “The automotive industry faces a significant skills gap,” said Emily Schneider, Senior Director of Marketing at NAPA. “Experienced professionals are critical to guiding and supporting young technicians and students entering the field. This award is our way of recognizing and celebrating those individuals who are making a real difference. We are excited to partner with proponents of industry partnerships – ShopOwner and Tomorrow’s Technician – to encourage ongoing mentorship programs.”
The Mentorship Award celebrates automotive professionals dedicated to mentoring and developing future technicians in-house as well as through partnerships with vocational and technical schools. It is open to automotive shops of all sizes and affiliations in the 50 United States, recognizing mentorship’s vital role in fostering talent and strengthening the industry.
Two nominees will be recognized each month in print, digital and video formats. One nominee will be named the 2025 winner, and will be recognized by NAPA and ShopOwner at a special event to be held later in the year.
“Many shop owners struggle to find good people at any time, let alone during an ongoing labor shortage,” said Doug Kaufman, editorial director of ShopOwner. “Even when they do find an ideal candidate, they don’t have any guarantee of a good fit. Instead of perpetuating a revolving door of transitory ‘jobs,’ we are looking to celebrate a commitment to building careers through training and mentoring.”
For more information about the award and nomination process or to enter, visit
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