Tool Time Podcast: CTA Tools

[Counterman]

TechShop’s Tool Time Podcast Series highlights tool and equipment trends, combined with an educational focus on technology that brings solutions to shop owners and techs as they address the growing complexity of vehicle repair. In this episode, Nadine Battah and Eric Garbe sit down with CTA Tools’ Alex Borghard and Alberto Roldan to discuss the specialty tools their company offers.

It’s important to stay current, or even ahead of demand in the industry, and Alex Borghard tells the hosts about the challenges of doing so.

“As anyone who works in the automotive industry knows, it’s constantly changing,” explains Borghard, VP of marketing and business development for CTA Tools. “Whatever products we might sell today, there is a very strong chance that in 10-15 years from know, those products will no longer be in demand because the vehicles may no longer be on the road. That gives us the challenge to really stay on top of things and know what is in demand today and might be down the road.

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