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AACF Launches 65th Anniversary Fundraising Initiative
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
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By Counterman
link hidden, please login to view announced the appointment of Ken Jaycox to its Board of Trustees. Jaycox brings a wealth of leadership experience and industry expertise to the foundation, further strengthening AACF’s mission to support automotive aftermarket professionals and their families in times of need, the nonprofit said. Jaycox serves as senior vice president, commercial, and is a member of
link hidden, please login to view executive committee. His professional background spans more than 30 years, during which he has demonstrated exceptional leadership in national and local sales teams, technology transformation, and e-commerce. Before joining AutoZone, Jaycox was senior vice president and chief commercial officer for United States Steel. His career began in the beverage industry, where he honed his expertise on Coca-Cola’s Commercial leadership team across the United States.
Jaycox holds a Bachelor of Arts in Communication and Marketing from Saint Louis University. Outside of his professional life, he enjoys spending time outdoors, reflecting his passion for connecting with nature.
“I’m honored and excited to join the
link hidden, please login to view Board of Trustees and join in the support of my fellow automotive aftermarket industry members and their families,” said Jaycox. “We are thrilled to welcome Ken Jaycox to the AACF Board of Trustees,” said John Kairys, executive director. “Ken’s compassion, deep care for others, and commitment to making a difference align perfectly with our mission. His leadership will be instrumental as we continue to provide hope and help to those in need within our industry.”
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By Counterman
Federated Auto Parts, established in 1985, is celebrating its 40th anniversary in 2025. The company was founded by the late Art Fisher. Fisher Auto Parts and Westwood Auto Parts became the first two Federated members. Three additional WDs became members throughout 1985—Automotive Jobbers Supply in April, and Warehouse Inc. and Auto Distributor in December. Today, Federated has more than 80 members located throughout the United States, Canada, the Bahamas and Mexico.
“The success of Federated over the past 40 years is largely due to the unwavering support and dedication of our members. Federated would not exist without them,” said Sue Godschalk, CEO of
link hidden, please login to view. “Although we will be celebrating our past throughout the coming year, we will also be looking to the future. Federated will continue to evolve and grow, embracing innovation, expanding and reinforcing partnerships, and providing exceptional value to our members and customers. The next 40 years look very bright.” A yearlong celebration will include special programs, promotions and events for
link hidden, please login to view members, customers, suppliers and other stakeholders. In recognition of the anniversary, Federated has created a special logo to commemorate the 40-year milestone. The post
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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