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Eckes Starts 2024 with Great Points Day amongst Daytona Chaos
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By abiztime
2024 Automechanika Shanghai Wraps Up Successfully
Recently, Longkou Lihe Machinery Parts Co., Ltd(RDBRAKE.COM). successfully participated in the 2024 Automechanika Shanghai. During the exhibition, we showcased our key products, including automotive brake discs, brake drums, and performance brake discs and drums for modified vehicles, attracting a large number of visitors and inquiries.
During the event, we engaged with customers and partners from various countries and regions around the world. Through in-depth, face-to-face interactions, we not only strengthened relationships with existing customers but also identified numerous potential cooperation opportunities, laying a solid foundation for future market expansion.
The exhibition was highly fruitful for us. Moving forward, we will take this success as an opportunity to continue innovating and to develop high-quality products that better meet market demands, creating greater value for our customers.
We extend our heartfelt gratitude to all the customers, partners, and industry peers who visited our booth. We look forward to meeting you again at future industry events and working together to drive the sustainable growth of the automotive parts industry!
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By Counterman
There are few (if any) counter professionals who know parts as well as Moe Ali. But at the start of his career at Arch Auto Parts, that wasn’t the case.
“My first day at the register a customer asked for a hose clamp,” recalled Ali. “I’m like ‘A hose clamp? I don’t know.’ Then I called one of the professionals over and said ‘Hey, what is a hose clamp?’”
Though he faced a laugh from his coworkers, it marked the beginning of his journey to mastering the parts business.
Moe Ali helps a customer at Arch Auto Parts.
At the time, Ali was only 15, eager to get his driver’s license. He saw a job at an auto parts store as the perfect way to learn. Over the years, the knowledge he gained not only stuck, but grew, shaping his career into what it is today.
More than three decades later, Ali has ascended to an executive role at Arch Auto Parts, becoming the Vice President of Sales. It’s all thanks to a relentless work ethic, a steadfast commitment to customer service and a vast knowledge of parts. It’s those same qualities that make Ali the 2024 AMN/Counterman Counter Professional of the Year, sponsored by WIX Filters.
For the man who first hired Ali back in the early ’90s, it’s an honor that’s well deserved (and, in Arch Auto’s opinion, long overdue).
“When I heard [that Ali won] I thought, ‘What took so damn long?’” remarked Kish Samaroo, vice president of operations at Arch. “He has just worked his ass off and earned a lot of respect from his colleagues and customers. He is the go-to guy. Customers look for him because he has this personality that’s really cool and calm. He really built himself up and developed really good relationships with customers.”
Those relationships were forged through 30-plus years of hard work. After starting as a part-time cashier, Ali tackled various other roles, including stocking parts and working behind the counter. As he refined his skills and added to his knowledge, Ali was ready to become a store manager. While his career was growing, so was his company. When Arch Auto Parts began opening new locations in the New York City area, Ali became a district manager, overseeing multiple stores. Eventually, his career progression led him to his current executive role.
‘WHERE THE ACTION IS’
Being an executive doesn’t mean Ali is content to sit in an office all day. More often than not, you’ll find him out on the sales floor.
“Although I’m VP of sales, just being in the office and sitting down… that’s not me,” Ali explained. “I don’t want to be (in the office). I want to be in the field. I want to be on the floor selling parts. I want to be where the action is.
Daryl Benton, VP of sales & marketing for WIX North America, speaks at the 2024 Counter Professional of the Year dinner.
“I would say within my work week, half of the time I’m on the counter selling parts,” Ali continued. “Not because we’re short-staffed or anything like that. I want to be out there. I want to be on the floor. I want to see what we’re missing. I want to see what brands we need to bring in. I want to see what items that we need to stock.”
Having developed an extensive knowledge of those items makes it easy for Ali to execute his simple, yet effective, customer service philosophy: “Get them the right part, the first time.”
“Moe has developed excellent parts and sales skills,” said Chris Bodh, group president of general repair businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”
GENERATIONS OF CUSTOMERS
Ali’s reputation for friendliness and reliability has won him some die-hard customers. Their loyalty has been passed down to younger generations.
“Thirty years ago when he started (with Arch) as a young man, he built relationships with these mechanics and customers,” said Samaroo. “Then their kids started coming to him. And their kids did the same. Moe has built relationships with generations of families.”
What keeps these customers, and their families, coming back to him? It all boils down to great customer service.
“They trust you to give them the right part,” said Ali. “You need to work with them on the pricing and make sure that’s good. Ultimately, you need to have a good relationship with your customers. If you do that, they’re always going to keep coming back.”
GROWING WITH ARCH
Ali is the rare employee who has been with only one company in his career. After 33 years at Arch, he’s more than happy to stay put.
Moe Ali with his wife of 28 years, Ramona.
“It’s a great place to work, but you got to work here to see it,” explained Ali. “And the way we carry ourselves, the way we train our guys, the way we manage our employees, it goes a long way.”
Ali has an appreciation for Arch’s culture of promoting from within. He tells us 95% of the store’s managers were trained just like he was. That training is something Ali takes an active role in now. Not only does he hire new employees, he takes them under his wing, providing the training and guidance they’ll need to succeed.
Ali explained to us what he looks for in a potential counter professional.
“Everyone who gets hired here, we start them as either a stock associate, and then we train them to be a counter professional,” Ali explained. They look like they have the right attitude, they have good attendance, they’re punctual and they keep themselves professional. So those are the guys who I would interview for the counter. (I’d ask) ‘Hey, listen, you want to learn a career? You want to learn something different? You want to make more money? You go to the counter.’”
The Pronto Network’s Steven Ng poses with Moe Ali.
Both Ali and the company he works for have grown considerably. As Ali went from cashier to VP of sales, Arch Auto Parts grew to 22 stores. In 2023, Arch was acquired by NexaMotion Group (NMG). As the company’s growth continues, Ali says he’s excited to be a part of it.
“I’m going to continue to do what I’m doing and help Arch and NMG grow. I’m going to focus on how I can help NMG’s other locations grow like we have.”
PERSONAL LIFE
Ali is a man who is deeply committed to his career, often working six days a week. The limited time he gets to spend with his family, he cherishes. He and his wife Ramona have been married for 28 years. They have two daughters, both of whom are in their 20’s.
Ali describes himself as a casual sports fan who has been to a few Yankees and Mets games. He also enjoys fishing, though he has no fish stories to share because, in his words, “none of the fish were big enough.”
And while he admits he’s far from a master technician, he has learned through his work how to do things like change the oil and replace the wiper blades, along with other similar tasks.
After more than three decades in the industry, Ali’s passion remains unwavering.
“I really love what I do, and I’ll be here till the end until it’s time for me to retire or not.”
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By Counterman
link hidden, please login to view announced it achieved another milestone in 2024 with the launch of 107 high-VIO part numbers, covering more than 30,211,120 applications through model year 2025. The launch of 107 new vehicle mounts includes: 57 part numbers for domestic applications; 22 for European applications; 21 for Japanese applications and 7 for Korean applications.
For more information, contact your local sales representative, or call the
link hidden, please login to view customer service department at 888-444-4616. Visit
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By abiztime
Recently, Longkou Lihe Machinery Parts Co., Ltd. was honored with the "Supplier of the Year" award by its client, in recognition of its outstanding product quality, exceptional service standards, and deep collaboration with its partners. This marks the first time the client has ever presented this prestigious award to a supplier.
As a long-term strategic partner, Longkou Lihe Machinery Parts Co., Ltd. has consistently delivered high-quality brake discs and brake drums through efficient supply chain management, advanced manufacturing techniques, and a rapid response to customer needs. These efforts have fully supported the client’s business growth in global markets.
This achievement reflects the company’s relentless pursuit of lean production and continuous improvement. By strengthening its quality management systems, optimizing production processes, and embracing advanced manufacturing technologies, Lihe has provided increasingly competitive products to its customers. Additionally, the company remains steadfast in its customer-centric approach, addressing challenges promptly and meeting demands effectively, earning the client’s trust and recognition.
General Manager of Longkou Lihe Mechanical Parts Co., Ltd., expressed his gratitude: “We are deeply honored to receive the ‘Supplier of the Year’ award. This is not only a recognition of our past efforts but also a motivation for future development. We will continue to uphold our principles of quality first and service excellence, working hand in hand with our partners to create greater value for the global braking system industry.”
Introduction of LONGKOU Lihe Machinery Parts Co., Ltd. (website: rdbrake)
The factory is located in the Youth Science and Technology Entrepreneurship Park, Shandong Province, China. It is a high-tech enterprise integrating the design, producing and exporting of automobile brake discs and brake hubs. The annual output reaches 3.8 million, of which 70% of the products are exported, and 30% are matched with domestic automobile manufacturers.
The company covers an area of 60,000 square meters with 200 employees, including 69 employees with college degree or above, 43 professional and technical personnels (1 expert, 3 senior engineers, 8 engineers, and 18 technical staff). Strong technical strength has laid a solid foundation for product research, development and quality control.
The company consists of 8 functional departments and four workshops (casting, rough machining, fine machining, and packaging). have successively obtained ISO/9001, IATF16949:2016, ISO/14001, ISO/18001 and ECE-R90 quality system certification.
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By Counterman
The
link hidden, please login to view. announced it was proud to present the Channel Partner of the Year award, the most prestigious of the Alliance’s honors, to the Robert Bosch Company for consistently performing with distinction and aligning with the Alliance’s brand strategy throughout 2024. This award and others were presented during the Alliance’s annual awards banquet on December 10, 2024, at the JW Marriott Turnberry in Aventura, FL, held during the 2024 link hidden, please login to view. “We are delighted to celebrate our dedicated channel partners and their continued commitment to the success of the Alliance and our shareholder members,” said JC Washbish, president of the Alliance. “Each of these companies has demonstrated excellence in supporting our vision and contributing to the growth and innovation of the industry. We look forward to building on this momentum.”
JC Washbish, president, Aftermarket Auto Parts Alliance, presenting at the Alliance winter meeting awards banquet, Dec. 10, 2024, held at the JW Marriott Turnberry in Aventura, FL. “Together with our dedicated team and in collaboration with the Alliance and its shareholder members, we are honored to receive this recognition,” said Todd Hertzler, vice president of sales for Bosch Mobility Aftermarket North America. “This acknowledgment is both humbling and rewarding. We take great pride in being a trusted, high-quality channel partner and value the recognition of our ongoing efforts. As we look ahead to 2025, we are excited about the opportunities and continued collaboration with the Alliance membership.”
Other notable awards presented include honors for Technology Support, Manpower, the Diamond Award, Training, Commercial Vehicle & Heavy-Duty (CVHD) Hauler, Technology Partner, Logistics, Marketing, Customer Service, and the prestigious Lonestar Award. Additionally, the Fill Rate Awards, which celebrated partners who maintained exceptional fill rates throughout the year, were presented earlier that Tuesday.
Award2024 WinnerTechnology SupportStandard Motor Products, IncManpowerGatesDiamondKimberly- Clark ProfessionalTrainingDormanCVHD HaulerGrote Technology PartnerBridgeheadITLogisticsTrakMotiveMarketingValvolineCustomer ServiceBBB IndustriesLonestarEast Penn ManufacturingExclusive National BrandMPA/MacPherson Hub The 2024 Winter Meeting, attended by over 500 industry professionals, served as a hub for collaboration and knowledge-sharing among shareholders and channel partners. The four-day event featured joint business sessions, mixer events and discussions on key topics such as category management, sales and marketing, information technology, and national accounts, the Aftermarket Auto Parts Alliance said.
The event culminated in the awards banquet, which remains the highlight of the Winter Meeting.
“With each event, we strive to improve and create an environment that fosters collaboration, innovation, and meaningful connections. The energy and engagement this year was exceptional, and it’s rewarding to see our shareholders and channel partners come together so effectively. This meeting was the perfect way to close out a successful 2024, and we’re excited to continue building on this momentum in the years ahead,” said Corey Bartlett, president & CEO of Automotive Parts Headquarters, Inc.
The Winter Meeting formally concluded on Wednesday, Dec. 11, 2024. Following the event, the Channel Partner Advisory Council (CPAC), a collection of valued manufacturing representatives, gathered to review the meeting’s key takeaways and strategize for future initiatives.
“The Channel Partner Advisory Council is a great opportunity for vendors to give feedback to the Alliance office on how we can better collaborate to make us all better. The meeting has been very successful in helping the Alliance strategic direction and has helped us become better partners with the Alliance. It’s a true honor for us to be involved with the CPAC and to see the results,” said Joe Bergsieker, vice president sales – program groups for BBB Industries and chairman of CPAC.
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