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Eckes Claims Best Finish of the Season at Las Vegas
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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
link hidden, please login to view announced the schedule for what it says is a highly anticipated 2025 flagship event season. Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing
link hidden, please login to view between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said. “The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”
2025 Event Lineup
link hidden, please login to view: Las Vegas Motor Speedway, April 25-27, 2025 link hidden, please login to view: Texas Motor Speedway, May 16-17, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 5-7, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 12-14, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 26-27, 2025 Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at
link hidden, please login to view in Las Vegas (November 4-7) and link hidden, please login to view in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.
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