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Oil filters play a vital role in the operation of a vehicle. Most counter professionals cringe when they hear a customer say, “Just give me the cheapest one.” Let’s talk about why that’s an especially risky request when a customer is looking for a replacement oil filter. Counterman Magazine:

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    • By Counterman
      Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
      In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
      “A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
      link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.



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    • By Dorman Products
      Turbo engine oil change PSA for techs and service writers
    • By Clifford Auto Parts
      If you’ve ever looked into car engine management systems, you’ve probably come across the terms ECM (Engine Control Module) and ECU (Engine Control Unit). While these terms are often used interchangeably, they are not exactly the same. Understanding the difference between ECM and ECU can help you diagnose vehicle issues, make informed repair decisions, and ensure your car runs efficiently.
      At Clifford Auto Parts, we specialize in high-quality ECMs and ECUs, providing affordable replacements with free shipping across the USA. In this blog, we’ll break down the key differences between ECMs and ECUs, their roles in vehicle performance, and how to know when it’s time to replace them.
      ✅ What is an ECU (Engine Control Unit)?
      The Engine Control Unit (ECU) is a broad term referring to any electronic module that controls various aspects of a vehicle's operation. Modern cars often have multiple ECUs that manage different systems in the vehicle, such as:
      ✔️ Engine Management (ECM) – Controls fuel injection, ignition timing, and emissions.
      ✔️ Transmission Control (TCM) – Regulates automatic gear shifting.
      ✔️ Brake Control (ABS Module) – Manages anti-lock braking systems.
      ✔️ Body Control (BCM) – Controls lighting, windows, and climate systems.
      The ECU acts like the brain of the car, receiving signals from sensors and making real-time adjustments to optimize performance, efficiency, and safety.
      ✅ What is an ECM (Engine Control Module)?
      The Engine Control Module (ECM) is a specific type of ECU dedicated to managing the engine’s performance. It ensures the correct amount of fuel, air, and spark is delivered to keep the engine running smoothly.
      A faulty ECM can cause serious performance issues, including:
      ✔️ Check Engine Light Staying On
      ✔️ Engine Stalling or Misfiring
      ✔️ Poor Fuel Efficiency
      ✔️ Starting Problems
      At Clifford Auto Parts, we offer tested and warrantied ECM replacements for Ford, Dodge, Jeep, Chrysler, and more, ensuring a plug-and-play experience for vehicle owners across the USA.
      ✅ How Do ECM and ECU Work Together?
      While the ECM specifically controls the engine, it still communicates with other ECUs in the car. For example:
      ✔️ The ECM and TCM (Transmission Control Module) work together to ensure smooth gear shifting.
      ✔️ The ECM and BCM (Body Control Module) coordinate engine start functions with security and lighting systems.
      ✔️ The ECM interacts with the ABS Module to adjust power delivery during emergency braking situations.
      Modern cars rely on these interconnected systems to provide seamless driving performance.
      ✅ When Should You Replace Your ECM or ECU?
      If your vehicle is experiencing engine trouble, transmission issues, or persistent warning lights, you may need to replace the ECM or a specific ECU. Some warning signs include:
      ✔️ Check Engine Light stays on, even after repairs
      ✔️ Sudden drops in fuel efficiency
      ✔️ Rough idling, stalling, or misfires
      ✔️ Transmission shifts erratically or gets stuck in a gear
      ✔️ Car fails to start despite a working battery
      Ignoring these symptoms can lead to costly repairs. The best way to diagnose the problem is to use an OBD-II scanner to check for ECU or ECM-related fault codes.
      ✅ Why Choose Clifford Auto Parts for ECM & ECU Replacements?
      At Clifford Auto Parts, we specialize in providing high-quality, reliable ECM and ECU replacements that fit seamlessly into your vehicle. Here’s why thousands of vehicle owners trust us:
      ✔️ Wide Selection: We offer ECMs & ECUs for Ford, Jeep, Dodge, Chrysler, and more.
      ✔️ Lifetime Warranty: All our ECMs come with a lifetime guarantee for peace of mind.
      ✔️ Fast & Free Shipping: Get your replacement within 3 business days, anywhere in the USA.
      ✔️ Affordable Pricing: Save hundreds of dollars compared to dealership prices.
      ✔️ Plug-and-Play Compatibility: Our ECMs are programmed and ready to install.
      Don't let a failing ECM or ECU slow you down! Shop today at link hidden, please login to view for top-quality replacements.
      ✅ Final Thoughts
      Understanding the difference between ECM and ECU helps car owners diagnose vehicle problems, make informed repair decisions, and ensure long-term performance. While ECUs control multiple car functions, ECMs specifically manage the engine’s performance.
      If you're facing engine issues, poor fuel efficiency, or transmission troubles, it may be time to replace your ECM or another ECU module. At Clifford Auto Parts, we provide tested, warrantied, and affordable ECMs and ECUs to keep your vehicle running like new.
      🚗 Need an ECM replacement? Visit link hidden, please login to view today!
      📞 Questions? Call (516) 494-7838 for expert assistance.

    • By John Dow
      Hey everyone,
      I wanted to share my recent experience with an online auto parts store I found: AutoParts.co.ua. If you’re looking for quality auto parts and great service, this might be the place for you.
      Selection & Quality
      AutoParts.co.ua offers a wide variety of parts for different car models. Whether you’re looking for something specific or just browsing, their inventory is extensive. I found everything I needed for my car’s maintenance, from engine parts to accessories.
      User-Friendly Website
      Navigating their website is a breeze. The search functionality is efficient, and I could easily filter by my car’s make and model. They also have detailed product descriptions, which helped me make informed decisions.
      Pricing & Deals
      Their prices are competitive, and they often have deals and discounts. I was pleasantly surprised by how affordable some of the parts were compared to other stores.
      Shipping & Customer Service
      Shipping was quick, and my order arrived well-packaged. I had a few questions before purchasing, and their customer service team was very responsive and helpful. They provided detailed answers and made the buying process smooth.
      Overall Experience
      I’m very satisfied with my experience at AutoParts.co.ua. It’s now my go-to store for car parts. If you’re in need of quality parts and excellent service, I highly recommend checking them out!
      Has anyone else used AutoParts.co.ua? I’d love to hear your thoughts!
      Cheers!
    • By Counterman
      As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
      “In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
      When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
      Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
      A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
      “Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
      For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
      link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
      The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
      “Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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