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    • By Counterman
      line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
      According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
      “Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
      Global Recognition of Local Mechanics
      As part of Mechanics Month,
      link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
      Grand Prix Meets Gratitude
      As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
      For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
      The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
      Join the Celebration
      You can learn more about Valvoline’s celebration of mechanics by visiting
      link hidden, please login to view and by following Valvoline Global’s social channels. The post
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    • By Counterman
      link hidden, please login to view announced “The 3 Dragons: Aftermarket Outlook” session returns to the 2025 Vision Conference, April 2 in Chicago. “This annual favorite will set the stage for the conference, enabling attendees to understand where the industry currently stands with a 360-degree view of the economic, financial and industry factors shaping the aftermarket,” MEMA Aftermarket Suppliers said.
      link hidden, please login to view for the event is now open. 3 Dragons, 3 Perspectives
      Kristin Dziczek, Federal Reserve Bank of Chicago – The macroeconomic forces impacting consumers, manufacturers and the aftermarket Simeon Gutman, Morgan Stanley – Wall Street’s perspective on the health and future prospects of the aftermarket  Todd Campau, S&P Global Mobility – The latest data on vehicle population and driving trends that will shape demand Why It Matters
      The 3 Dragons session frames everything that follows at the Vision Conference, explained
      link hidden, please login to view. Sessions like Talk from the Top, A Landmark Study from McKinsey and Associates, and the O’Reilly keynote—to name a few—will build on insights from our 3 dragons, helping you translate today’s realities into tomorrow’s strategies. The post
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    • By Counterman
      Automotive Parts Headquarters Inc. (APH) recently held its annual conference, convening 500 store owners, managers, sales representatives, suppliers and support staff under the theme “Say Yes.” The event featured an awards banquet that recognized outstanding achievements in supplier performance for 2024, among which was Gates Corporation being named Supplier of the Year.
      APH said its annual conference reinforced the collaborative spirit that drives APH’s continued growth and success.
      Corey Bartlett, CEO of
      link hidden, please login to view, along with key leaders including Kevin Mack, vice president of merchandising; Jim Becker, merchandising manager; Jim Gruber, general manager of BENCO Equipment; Lonnie Kocmick, president of Refinish Supply Co.; and Jason Vogel, president of APH Stores, presented the awards based on evaluations from APH’s store teams and support center staff. “We are delighted to recognize our top suppliers who exemplify the spirit of ‘Say Yes’ through their exceptional support of
      link hidden, please login to view,” Bartlett said. “Strong partnerships with companies such as Gates, BBB, PICO, East Penn, Bosch, the Alliance, Standard, Reelcraft, and SATA are essential to our continued growth.” Supplier Awards Presented:
      Supplier of the Year: Gates Corporation Spirit of APH: BBB Industries Rising Star: PICO Outstanding Sales Support: East Penn Manufacturing Outstanding Marketing Support: Bosch Outstanding Technology Support: Aftermarket Auto Parts Alliance Outstanding Training Support: Standard Motor Products In addition, the BENCO Equipment Supplier of the Year award was presented to Reelcraft, and SATA was honored with the Refinish Supply Co. Supplier of the Year award, according to APH.
      Photo (from left): John Bartlett, chairman emeritus of APH; Colby Florea, vice president of sales at Gates; Colin Foster, zone sales manager at Gates; Angela Raney, director of sales at Gates; Kevin Mack, vice president of merchandising at APH; Mike Brage, territory sales manager at Gates; and Corey Bartlett, CEO of APH.
      The post
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    • By Counterman
      Auto-Wares Group of Companies announced its 2024 Supplier Award winners. This year, six companies were recognized for their collaboration, contributions and success throughout the year. The awards were voted on by the Auto-Wares store, sales and leadership teams and presented at the Auto-Wares Group of Companies’ Tech Expo in Grand Rapids, Michigan, Feb. 7-8, 2025, with an attendance of over 2,500 service technicians, parts store owners and other automotive aftermarket professionals.

      link hidden, please login to view announced Gates as its Supplier of the Year for 2024. Gates has consistently provided Auto-Wares with high-quality products and exceptional customer support and service, Auto-Wares said. “We are honored to receive this prestigious award from one of our key partners,” said Colby Florea, vice president of sales at Gates. “This recognition is a testament to the hard work put in daily by everyone at Gates to ensure our partners like Auto-Wares have the support needed to enable us to win together.”
      “Gates has been and will continue to be a tremendous partner with Auto-Wares. They have an excellent team and a strong desire to help our company grow,” said Todd Leimenstoll, president and CEO of Auto-Wares Group of Companies. “Together, we’ve accomplished great things in 2024 and look forward to what the future brings together.”
      Auto-Wares 2024 Supplier Award Winners
      2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS 2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS
      The post
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