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By Counterman
bproauto, the new aftermarket-parts brand of Stellantis, recently announced the launch of its newly expanded website, bproautoparts.com.
“Introduced in North America in summer 2023, bproauto offers a proven second-line brand of high-quality aftermarket parts that costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty,” the automaker said in a news release.
The revised website offers a wide array of expanded functionality, including:
Full parts catalog Search functions, such as:bproauto part numbers Competitive interchange/cross-reference part numbers Specific vehicle fitment by model or VIN Full application and cross-reference guides Where to buy Dealer locator and direct link to Nexpart (aftermarket B2B parts ordering network for repair shops and professional parts buyers) for easy ordering Region selection tool for U.S., Canada and Mexico with filters for available parts Automatic alerts for error parts that won’t fit an indicated vehicle ACES-/PIES-compliant images for application-specific parts Access to registration for emailed newsletter “Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers,” said Dustin Pedley, head of the North American aftermarket for Stellantis. “Our service to them goes beyond making aftermarket parts that pass original-equipment standards for fit, form, function and durability. It also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain.”
The following parts are currently available on
link hidden, please login to view: Air filters Batteries Brake pads Brake rotors Cabin air filters Fuel injectors Fuel pump modules Hub bearings Oil Oil filters Tire-pressure monitoring systems Struts Additional bproauto products coming soon include ABS sensors, A/C compressors, alternators, ball joints, battery cables, brake calipers, chemicals, headlamps, ignition coils, oxygen sensors, radiators, shock absorbers, spark plugs, starters, water pumps, wiper blades and more.
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By Counterman
Transtar Industries announced the launch of its newest brand, Transmaxx, a line of customer-driven remanufactured transmission products.
Transtar partnered with ETE REMAN to launch three remanufactured-transmission electro-hydraulic control modules (TEHCMs) designed for General Motors six-speed-transmission applications.
Backed by a one-year unlimited warranty administered by ATSG, “each TEHCM is meticulously repurposed to ensure optimum performance and reliability,” according to Transtar.
“Our focus with Transmaxx is to bring to market-innovative remanufactured product solutions not currently available that solve customer repair shop needs,” said Neil Sethi, president and CEO of Transtar Holding Co. “Coupled with the backing of world-class organizations like ETE REMAN and ATSG and adding innovative technology solutions like Transtar RAP kit and Transend online ordering, we are very excited about evolving Transmaxx to become the go-to reman transmission brand for a broad array of product solutions.”
The product, along with the Transtar RAP kit for reprogramming, offers a complete repair solution for TEHCM needs, Transtar asserted.
“We’ve enjoyed a long and mutually beneficial partnership with Transtar. We can’t think of a better partner to launch our first TEHCM product offering,” said Noah Rickun, CEO of ETE REMAN. “Our commitment to quality sets us apart in the automotive aftermarket industry, and Transmaxx will offer the ultimate remanufactured product experience that only Transtar can provide.”
Transmaxx will be available exclusively at all Transtar, King-O-Matic and Transmart locations across North America and available online at Transend.
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By Counterman
This year, DMA is celebrating not only its anniversary but also a record sales year that has allowed the company to take its new OE MasterSeries line “to new heights of innovation.”
MasterSeries encompasses the new RideMaster line, featuring top-quality coil springs, air-suspension components, control arms and light chassis, as well as the new BrakeMaster line, which includes precision brake rotors and advanced brake-wear sensors.
link hidden, please login to view will showcase the additions to its product lineup at AAPEX 2023 in Las Vegas. The company’s 20-by-40-foot booth will highlight DMA’s: Sensen shocks and struts Speedy Strut complete strut assemblies RideMaster coil springs, air shocks, electronic suspension, control arms and small chassis BrakeMaster brake rotors and brake-wear sensors Bulldog HD heavy-duty shocks, steering dampers and cab shocks “We’re thrilled to connect with our loyal customers who’ve been an integral part of our journey and equally excited to forge new relationships within the industry while presenting our new MasterSeries line and product,” said John Treece, DMA president and CEO.
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By Counterman
DRiV, the aftermarket division of Tenneco, announced plans to increase coverage across its portfolio.
During 2023, DRiV intends to introduce more than 1,400 new part numbers that will provide millions of additional repair opportunities across six of its leading brands, including Wagner, Rancho, Fel-Pro, Monroe, Moog and Walker, the company said.
“For all our brands, our product engineers are constantly looking to develop, test, and implement new products to provide all our customers with the best options for their shops and repair bays,” said Bruce Ronning, senior vice president, sales and commercial operations and Americas Aftermarket, DRiV. “Through a rapid expansion of these product offerings, our goal is to lead the industry with the most comprehensive coverage across our brands so that shop owners and technicians will have a better selection of parts to provide to their own customers for a complete service repair – all backed by DRiV quality and consistency.”
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By Counterman
In order to harmonize brand presence for consumers, ContiTech premium air springs announced it will officially transition to the worldwide brand name Continental.
The change to a stronger, well-known name better connects to Continental’s technology brand, the company said.
“The Continental brand is known globally with a high reputation with customers – consistently delivering world-class and innovative products and services,” the company said in a news release. “This rebrand allows Continental to make products more visible and increase market awareness as a premium supplier among customers.”
The only firsthand change customers will see is the transition of labeling on products and informative materials.
“We are excited about this change and look forward to the positive impact it will make,” said Garrett Oliveira, vice president of sales USA & Canada. “Continental is a brand recognized and respected worldwide, and our products reflect that commitment to quality and service. Customers know they can rely on our team. We’ll continue to provide exceptional service and high-quality premium air springs under the Continental name.”
Continental offers an expansive product portfolio of motion and suspension systems for the commercial-vehicle aftermarket. In the past, this portfolio consisted of three product brands: ContiTech, as the OE premium brand, with the widest product range and highest service; PHOENIX, the quality brand with 60 years of experience and various niche products; and PRIME-RIDE, the value choice with an attractive price/performance ratio.
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