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By Counterman
Advance Auto Parts, Inc. presented its 2024 Vendor of the Year Award to Valvoline Global during “Accelerate,” the company’s annual vendor appreciation and leadership kickoff event in Orlando, Florida. This year, the company brought together vendors and team members in one place to fuel “incredible energy” behind executing
link hidden, please login to view three-year strategic plan, while honoring companies that make a positive impact on the business, the company said. “We want to recognize and congratulate vendors like Valvoline that provide the collaboration, partnership and expertise critical for delivering fast, reliable service,” said Bruce Starnes, executive vice president, chief merchant. “We see passion and performance from our vendors every day, which helps drive solutions to better meet the needs of our DIY and professional customers. We thank all our vendors for their contributions to Advance Auto Parts.”
2024 Vendor Partner of the Year: Valvoline Global
Advance said Valvoline is an extraordinary partner, explaining the company plays a role in the launch of new products with exceptional fill rates, delivers innovation in stores for customers, and supports the launch of new systems and processes. Valvoline consistently showcases its belief in collaboration, building strong partnerships, and best-in-class services, according to Advance.
Other Vendor Award Winners and Why they were Chosen:
This is How We Advance Awards: MotoRad, DRiV, and Pulsar
MotoRad, DRiV, and Pulsar provide leading category management services, deliver accurate data, and go above and beyond to provide exemplary service.
Vendor Rep Partner of the Year Award: Josco, Inc.
Josco’s strategic approach enabled Advance to stand up the Carquest Premium Undercar Specialist and Trainer Team.
Excellence in Ecomm Partner of the Year Award: ITW Global Brands
ITW’s proactive collaboration across teams ensures Advance’s customers have the right information to make informed purchase decisions.
Visionary Partner of the Year Award: Wetherill Associates
Wetherill Associates approaches challenges with creativity and collaboration, proactively delivering solutions that align with Advance’s business needs.
Supply Chain Partner of the Year Award: Dorman Products, Inc.
Dorman’s dedication to working across all functions within Advance’s supply chain defined delivery optimization.
Inventory Partner of the Year Award: Highline Warren
Highline Warren’s commitment to drive shared successes paved the way for Advance’s team members to expedite orders fast.
Professional Excellence Champion: Premium Guard
link hidden, please login to view is dedicated to working cross functionally, to produce coverage expansion solutions, and always willing to go the extra mile. DIY Excellence Champion: Chemical Guys
Chemical Guys’ approach to the category through the introduction of bold, innovative items has generated a loyal following among DIY customers.
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By Counterman
Clore Automotive introduced its new PRO-LOGIX Model PL6850, 12/24 Volt 120A Flashing Power
Supply and 120/60/40/10A Battery Charger. The company said the PL6850 is designed to provide stable power—on demand, up to 120 amps, to a vehicle electrical system to support module reprogramming, ADAS recalibration, electronic repairs and diagnostic tasks. It also provides full service 12/24V battery charging capability from 10 to 120 amps, to service everything from small vehicle batteries to Group 31 multi-battery packs, Clore said.
In power supply mode, the PRO-LOGIX PL6850 provides power to maintain vehicle electrical system
voltage at a preset level, increasing its output in response to system load increases to maintain a stable
power environment for successful reprogramming. It features a voltage output range of 13.1-14.9V (12V)
or 26.1-29.8V (24V), adjustable in 0.1V increments, allowing the operator to dial the output in exactly as
specified by the supplier of the vehicle under service. According to Clore, it features fast load responsiveness for ultra-quick recovery from system demand increases. It also delivers its massive power with minimal voltage ripple (<100mV), providing a clean flow of power to the vehicle without risk of programming interference.
link hidden, please login to view added that in charging mode, the PL6850 utilizes advanced microprocessor-controlled logic to optimally charge each battery or battery pack serviced. It features the ability to properly charge a wide variety of battery types, including Conventional, AGM, Spiral Wound, Start-Stop, Deep Cycle and Marine lead acid batteries, plus LiFEPO4 Lithium Batteries – enabling beneficial service of virtually any battery type installed in a vehicle. It adapts its charging approach based on the needs of each battery or battery pack it services, including activating a soft start mode on deeply discharged batteries and a battery repair mode on older/distressed batteries. It is also effective on totally dead (0.0V) batteries with its forced start mode, the company said. Clore explained the PL6850 features detachable and field-replaceable input cable and output leads. The #2 AWG output leads are 13’ long, enabling easy access to vehicle batteries/packs under any condition. The unit includes a handle for easy transport around a shop or in and out of a mobile service vehicle.
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By Counterman
John Treece, chairman and CEO of
link hidden, please login to view, announced the promotion of Fred Snow to president and chief operating officer in the letter below: “As DMA strives to continue to grow and deliver excellence to our customers, building a strong and sustainable senior leadership team is imperative to our organization’s success. Today, I am pleased to announce Fred Snow will be assuming the title of President, along with his current role as Chief Operating Officer.
Fred brought with him to
link hidden, please login to view a very strong Automotive Aftermarket background and work experience in managing and running an organization similar to DMA. In his two years with our organization, Fred has comfortably assimilated into the DMA culture and exhibited thoughtful decision-making and leadership, while directly managing many of our key projects. He is now intimately knowledgeable about the workings of DMA, as he has been involved in most aspects of the business, extending beyond his direct responsibilities. I fully trust Fred’s ability to assess our business situations and make timely and deliberate decisions. He and I are fully aligned in the direction we steer the company and the effort it will take to achieve success. We both share a passion for serving the customer with a sense of urgency as our #1 priority. Fred’s areas of direct responsibility will remain the same as today: Supply Chain, Operations, Customer Service, Facility Management, and he will be assuming Product Management, and Engineering & Quality Management. This change of title acknowledges that Fred is assisting me in the overall day-to-day running of the company. It also represents that Fred is now my official backup for directing the company and making any required decisions in my absence. Fred also has full authority to sign on behalf of the company.
My role and responsibilities remain the same as CEO and Chairman of the Board. With the launching of our new joint venture factory SDI in Thailand and other corporate travel obligations, it was clear that the time had come when DMA needed someone officially in charge when I am unavailable. This evolutionary organizational step assures the stability and consistency that positions DMA to continue to be a fast-acting and customer-responsive company with clear lines of leadership and communication for our employees.
I am confident that this change is another positive milestone in the development of DMA. Please join me in congratulating Fred on this well-deserved appointment.”
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By Counterman
Valvoline has been recognized as a top franchisor in Entrepreneur’s 46th annual Franchise 500
link hidden, please login to view This is the second year the company ranked as the leading automotive services retailer and 24th overall among the top 500 franchise brands for 2025. Today, more than half of Valvoline’s preventive automotive maintenance service centers are operated by franchisees. Over time, the company said it expects to increase the number of stores it opens each year, targeting 250 store openings annually to reach the company’s goal of more than 3,500 total retail locations. “I am proud that once again
link hidden, please login to view Inc. has been recognized as the leading franchisor of automotive service retailers,” said Lori Flees, Valvoline Inc. president and CEO. “Our franchise partners play a critical role in our success. I value their partnership and look forward to our continued growth together.” The Entrepreneur Franchise 500 ranks companies with a minimum of 10 franchise units that are looking to expand in the United States and Canada. The recognition is based on key evaluation pillars: cost and fees, size and growth, support and brand strength.
“We are committed to maximizing our same store sales growth, as well as accelerating our retail network,” said Adam Worsham,
link hidden, please login to viewInc.’s chief franchising officer. “There is significant opportunity within the preventive automotive services industry and an opportunity to bring the convenient services of Valvoline Instant Oil Change to even more people.” The post
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