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Assault on Batteries
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By Counterman
Advanced low-voltage battery solutions provider
link hidden, please login to view, announced a strategic investment in Altris, a pioneer in sustainable sodium-ion battery technology, with the aim of manufacturing low-voltage, sodium-ion (Na-ion) batteries for the automotive sector.
link hidden, please login to view expects its investment to initially enable Altris to finalize and start pilot production of Na-ion automotive batteries, followed by commercial production beginning in 2026. This equity stake builds on a joint development agreement (JDA) between Clarios, producer of one in three of the world’s low-voltage car batteries, and Altris, a leader in sodium-ion cathode material and battery cell technology, focused on low-voltage Na-ion batteries, according to a news release announcing the strategic investment.
Clarios said it will leverage its expertise in Battery Management Systems (BMS), software and system integration to design the Na-ion low-voltage automotive battery system to optimize battery performance.
Altris, on the other hand, will focus on developing the sodium-ion cell technology for this low-voltage application. Every vehicle, including hybrid electric and fully electric vehicles, requires a low-voltage energy source to power an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences.
The Clarios low-voltage system architecture, comprising multiple networks and battery power sources, is essential for powering critical safety features and ensuring redundancy in vehicle electrical systems, the company said. Sodium-ion batteries are well suited to meet these increased power demands. At the same time, they are inherently sustainable and easy to recycle.
“A sodium-ion battery solution perfectly complements our chemistry-agnostic portfolio, neatly dovetailing with lithium-ion and lead-acid options to capture the best attributes of both: high performance and lower cost,” said Federico Morales-Zimmermann vice president and general manager, global OEM customers and technology at Clarios. “A sodium-ion battery system provides agility for automakers seeking options in meeting intensifying low-voltage demands created by advanced vehicle technologies.”
The materials used to produce sodium-ion cells – salt, wood, iron and those found in air – are abundant globally and are free from harmful chemicals or minerals mined in conflict zones. Developing Na-ion batteries for vehicles would represent an important advancement in automotive battery technology, while advancing the auto industry’s circularity goals, Clarios said.
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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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