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VIPAR Heavy Duty Supplier Advisory Council Reviews Performance, Strategy
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By Clifford Auto Parts
Every time you start your car, accelerate on the highway, or cruise through city streets, there’s a silent genius at work ensuring everything runs smoothly—the Engine Control Module (ECM). While it may not be the most glamorous part of your vehicle, the ECM plays a critical role in ensuring your car performs at its best.
Let’s dive into the world of ECMs to understand why this small but mighty component is so important and how it impacts your driving experience.
What Exactly is the ECM?
The ECM is often referred to as the brain of your car, and for good reason. It’s a sophisticated computer that processes data from various sensors throughout your vehicle. These sensors monitor critical factors like air intake, engine temperature, fuel levels, and more.
The ECM uses this data to make real-time adjustments to ensure your engine runs efficiently. For example, it determines the exact amount of fuel your engine needs and adjusts the air-to-fuel ratio for optimal combustion. Without it, your car would struggle to start, run inefficiently, or even fail to comply with emissions standards.
Why the ECM Matters
It’s easy to overlook something as technical as an ECM, but this little device affects almost every aspect of your driving experience.
Fuel Efficiency
If you’ve ever wondered how modern cars manage to go further on a gallon of gas, the ECM is part of the answer. It fine-tunes fuel delivery to maximize efficiency, saving you money at the pump.
Performance
Whether you’re accelerating onto the freeway or climbing a steep hill, the ECM ensures your engine delivers the power you need when you need it.
Emissions Control
The ECM helps reduce harmful emissions by carefully managing the combustion process. This not only keeps the environment cleaner but also ensures your car meets legal standards.
Diagnostics
When something goes wrong, the ECM doesn’t just sit idly by. It records fault codes that mechanics can use to pinpoint issues quickly. That check engine light? It’s often the ECM trying to tell you something needs attention.
Signs Your ECM Might Be in Trouble
Like any other electronic component, the ECM isn’t immune to wear and tear. If your car is experiencing any of the following symptoms, it might be time to have your ECM checked:
Difficulty Starting: A failing ECM may struggle to regulate fuel delivery, making it hard to start your car. Poor Performance: If your engine feels sluggish or unresponsive, the ECM might not be doing its job. Unusual Fuel Consumption: A faulty ECM can disrupt fuel efficiency, leading to higher costs at the pump. Check Engine Light: While this can indicate many issues, an ECM problem is one possibility. Replacing or Upgrading Your ECM
If your ECM is damaged or outdated, replacing it with a high-quality unit is essential. When choosing a replacement, ensure it’s compatible with your vehicle’s make and model. Investing in a reliable ECM can restore your car’s performance and save you from costly repairs down the line.
Conclusion
The ECM might not be the most visible part of your vehicle, but its impact is undeniable. It’s the behind-the-scenes mastermind ensuring your car runs efficiently, performs well, and meets modern environmental standards.
So, the next time you enjoy a smooth ride or marvel at your car’s fuel economy, take a moment to appreciate the ECM quietly working its magic under the hood. It’s proof that sometimes, the most important things are the ones we don’t see.
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By Counterman
link hidden, please login to view, a brand of ADD GROUP, announced it is exhibiting an extensive portfolio of heavy-duty product applications at Heavy Duty Aftermarket Week (HDAW) ‘25, January 20-23, at the Gaylord Texan Resort & Convention Center, Grapevine, Texas, in Booth 1723. The brand is showcasing 100% Gas-Charged Shocks covering more than 5,000 OE references for Trucks, Trailers, Buses, Commercial Vehicles and more. Applications include the 2024 Kenworth W900, 2020 Volvo VNL 740, 2020 International HV Series and 2020 Freightliner Cascadia, among others. In addition, the company is also presenting medium-duty applications, including pickups such as the Ford F-250 and Ram 2500, as well as cargo vans like the Ford Transit and Mercedes-Benz Sprinter.
As a highlight, PRT HD is also presenting a full line of Air Springs, which are designed for superior performance, made with OE-quality materials and premium rubber mixtures, guaranteeing a maintenance-free and long-lasting product, according to
link hidden, please login to view. “We are delighted to present this leading portfolio of H-D and Medium-Duty applications to our clients at HDAW 2025. PRT Heavy Duty is synonymous with Top Performance, Technology and Leading coverage,” said Bruno Bello, director of global marketing at PRT.
For more information about
link hidden, please login to view products, call 1-770-238-1611, visit link hidden, please login to view, or follow @prtautoparts. The post
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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
Dorman Products, Inc. announced it has named Tayfun Uner president of its light-duty business segment.
In this newly created role, Uner will be responsible for driving strategic growth and overseeing all commercial and operational aspects of Dorman’s largest business segment, the company said.
“We are pleased to welcome Tayfun to Dorman,” said Kevin Olsen,
link hidden, please login to view president and chief executive officer. “His broad experience and proven ability to drive growth, enhance financial performance and foster a positive culture will be key to driving the continued success of our Light Duty business. This new role completes our segment transition, with a formalized leadership structure for each of our three business segments.” Uner joins Dorman with an extensive global background in consumer goods, most recently serving as SVP of three Newell Brand business units, according to Dorman. Prior to that, he held strategic positions around the world with increasing responsibility at McKinsey & Company, Procter & Gamble and Carlsberg Breweries. He holds an undergraduate degree from Bogazici University (Istanbul, Turkey) and a Master of Business Administration degree from Harvard University.
“I feel privileged to join the innovative team at Dorman. I am excited to build on the strong foundation of our brand and trusted solutions like our Dorman OE FIX products and working closely with our channel partners to accelerate the growth of the automotive aftermarket by helping solve people’s repair problems,” Uner said.
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By abiztime
Recently, Longkou Lihe Machinery Parts Co., Ltd. was honored with the "Supplier of the Year" award by its client, in recognition of its outstanding product quality, exceptional service standards, and deep collaboration with its partners. This marks the first time the client has ever presented this prestigious award to a supplier.
As a long-term strategic partner, Longkou Lihe Machinery Parts Co., Ltd. has consistently delivered high-quality brake discs and brake drums through efficient supply chain management, advanced manufacturing techniques, and a rapid response to customer needs. These efforts have fully supported the client’s business growth in global markets.
This achievement reflects the company’s relentless pursuit of lean production and continuous improvement. By strengthening its quality management systems, optimizing production processes, and embracing advanced manufacturing technologies, Lihe has provided increasingly competitive products to its customers. Additionally, the company remains steadfast in its customer-centric approach, addressing challenges promptly and meeting demands effectively, earning the client’s trust and recognition.
General Manager of Longkou Lihe Mechanical Parts Co., Ltd., expressed his gratitude: “We are deeply honored to receive the ‘Supplier of the Year’ award. This is not only a recognition of our past efforts but also a motivation for future development. We will continue to uphold our principles of quality first and service excellence, working hand in hand with our partners to create greater value for the global braking system industry.”
Introduction of LONGKOU Lihe Machinery Parts Co., Ltd. (website: rdbrake)
The factory is located in the Youth Science and Technology Entrepreneurship Park, Shandong Province, China. It is a high-tech enterprise integrating the design, producing and exporting of automobile brake discs and brake hubs. The annual output reaches 3.8 million, of which 70% of the products are exported, and 30% are matched with domestic automobile manufacturers.
The company covers an area of 60,000 square meters with 200 employees, including 69 employees with college degree or above, 43 professional and technical personnels (1 expert, 3 senior engineers, 8 engineers, and 18 technical staff). Strong technical strength has laid a solid foundation for product research, development and quality control.
The company consists of 8 functional departments and four workshops (casting, rough machining, fine machining, and packaging). have successively obtained ISO/9001, IATF16949:2016, ISO/14001, ISO/18001 and ECE-R90 quality system certification.
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