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Why auto mechanics should check cabin air filters in every vehicle
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
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By Counterman
Auto Value and Bumper to Bumper are gearing up for an adrenaline-packed experience with the launch of the 2025 Road Warrior Weekend Sweepstakes. The promotion gives 20 lucky grand-prize winners and their guests the chance to embark on an ultimate driving adventure at the prestigious Radford Racing Performance Driving School in Chandler, Arizona, this October.
All grand-prize packages include a thrilling two-day driving experience, where the 40 attendees will have the opportunity to unlock their driving potential in a fleet of high-performance vehicles, the
link hidden, please login to view explained. In addition, the all-inclusive package covers accommodation, travel, exclusive meals and receptions, and VIP access to the state-of-the-art Radford Racing school’s elite facilities and driving instructors. Beginning on March 1, 2025, and running through April 30, 2025, this high-octane sweepstake offers participants a chance to win not only the grand prize, but Auto Value and Bumper to Bumper are also giving away a total of $25,000 to 150 lucky gift card winners. Entries are simple and automatic: all qualifying invoices of $150 on MyPlace4Parts earn professional technicians an entry, and then bonus entries are awarded at the end of the day for every $150 increment.
“Once again, another exciting sweepstakes from Auto Value & Bumper to Bumper,” said Jim Holik, director of marketing, at the
link hidden, please login to view “These types of promotions aren’t possible without the support of our manufacturing channel partners. Our goal is to give these customers an experience they won’t soon forget, and there is no better way to do that than behind the wheel with some high-performance driving in the desert.” For more details on how to enter and the official sweepstakes rules, visit
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By Counterman
Judge Denise Casper dismissed the entirety of the Alliance for Automotive Innovation’s suit challenging the 2020 Massachusetts Data Access Law. The automakers’ bid to block the Massachusetts
link hidden, please login to viewlaw has failed and the law remains in effect. The judge’s written decision is still under seal but should be made available to the public soon. “Today’s ruling is a significant victory for the people of Massachusetts—and all Americans,” said Bill Hanvey, president and CEO, Auto Care Association. “This decision by Judge Casper ensures that car owners have the right to access their vehicle’s repair and diagnostic data, empowering them to make informed choices about maintenance and repairs. It levels the playing field, allowing independent repair shops to compete fairly, which in turn drives down costs for consumers. As car owners, we all deserve the freedom to control and manage the data that’s generated by our own vehicles. This ruling is a crucial step toward fostering greater transparency, affordability, and innovation in the automotive industry for the benefit of all Americans.”
The
link hidden, please login to view said it will update its members with additional information as it becomes available. The post
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By Counterman
Auto-Wares Group of Companies announced its 2024 Supplier Award winners. This year, six companies were recognized for their collaboration, contributions and success throughout the year. The awards were voted on by the Auto-Wares store, sales and leadership teams and presented at the Auto-Wares Group of Companies’ Tech Expo in Grand Rapids, Michigan, Feb. 7-8, 2025, with an attendance of over 2,500 service technicians, parts store owners and other automotive aftermarket professionals.
link hidden, please login to view announced Gates as its Supplier of the Year for 2024. Gates has consistently provided Auto-Wares with high-quality products and exceptional customer support and service, Auto-Wares said. “We are honored to receive this prestigious award from one of our key partners,” said Colby Florea, vice president of sales at Gates. “This recognition is a testament to the hard work put in daily by everyone at Gates to ensure our partners like Auto-Wares have the support needed to enable us to win together.”
“Gates has been and will continue to be a tremendous partner with Auto-Wares. They have an excellent team and a strong desire to help our company grow,” said Todd Leimenstoll, president and CEO of Auto-Wares Group of Companies. “Together, we’ve accomplished great things in 2024 and look forward to what the future brings together.”
Auto-Wares 2024 Supplier Award Winners
2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS 2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS
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