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By Counterman
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include:
• Denso – ignition coils, oxygen sensors, spark plugs
• ProMax – Brake pads, rotors, chassis, control arms
• Sunsong® – Brake hoses
• GSP® – CV axles, hub assemblies
• DFC – Brake pads, rotors, calipers
“The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.”
For a complete listing of Transtar locations and products, visit
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By Counterman
SKF Automotive has announced that the company’s
link hidden, please login to viewis now available to the North American aftermarket. The free online resource includes E-learning courses, a video library, and a document library. According to Isabella Nordström, Marketing Manager,
link hidden, please login to view Vehicle Aftermarket, “The purpose of the tech center is to both provide technical training resources for the mechanics and parts pros who work with SKF aftermarket products, as well as to allow these professionals to become more familiar with all the products and support resources that SKF has to offer them.” SKF Tech center E-learning courses
The online learning section of the SKF Tech center employs video-based instruction. It is designed to allow participants to proceed at their own pace, and those who complete the learning modules receive a certificate of course completion after each module’s exam. 19 learning modules are available, covering topics such as bearings, wheel end service, and much more.
SKF Tech center video library
The Tech center video library includes tips on repair and parts replacement procedures as well as videos on some of SKF’s leading edge technologies and world-wide capabilities. There are currently 596 videos included, with playlists based on language/region.
SKF Tech center document library
The document library includes downloadable tech tips, catalogs, brochures, and product literature. It offers a wealth of information for service and parts pros alike. The document library requires user registration, but it is free and available to all.
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By Counterman
The
link hidden, please login to view. announced it was proud to present the Channel Partner of the Year award, the most prestigious of the Alliance’s honors, to the Robert Bosch Company for consistently performing with distinction and aligning with the Alliance’s brand strategy throughout 2024. This award and others were presented during the Alliance’s annual awards banquet on December 10, 2024, at the JW Marriott Turnberry in Aventura, FL, held during the 2024 link hidden, please login to view. “We are delighted to celebrate our dedicated channel partners and their continued commitment to the success of the Alliance and our shareholder members,” said JC Washbish, president of the Alliance. “Each of these companies has demonstrated excellence in supporting our vision and contributing to the growth and innovation of the industry. We look forward to building on this momentum.”
JC Washbish, president, Aftermarket Auto Parts Alliance, presenting at the Alliance winter meeting awards banquet, Dec. 10, 2024, held at the JW Marriott Turnberry in Aventura, FL. “Together with our dedicated team and in collaboration with the Alliance and its shareholder members, we are honored to receive this recognition,” said Todd Hertzler, vice president of sales for Bosch Mobility Aftermarket North America. “This acknowledgment is both humbling and rewarding. We take great pride in being a trusted, high-quality channel partner and value the recognition of our ongoing efforts. As we look ahead to 2025, we are excited about the opportunities and continued collaboration with the Alliance membership.”
Other notable awards presented include honors for Technology Support, Manpower, the Diamond Award, Training, Commercial Vehicle & Heavy-Duty (CVHD) Hauler, Technology Partner, Logistics, Marketing, Customer Service, and the prestigious Lonestar Award. Additionally, the Fill Rate Awards, which celebrated partners who maintained exceptional fill rates throughout the year, were presented earlier that Tuesday.
Award2024 WinnerTechnology SupportStandard Motor Products, IncManpowerGatesDiamondKimberly- Clark ProfessionalTrainingDormanCVHD HaulerGrote Technology PartnerBridgeheadITLogisticsTrakMotiveMarketingValvolineCustomer ServiceBBB IndustriesLonestarEast Penn ManufacturingExclusive National BrandMPA/MacPherson Hub The 2024 Winter Meeting, attended by over 500 industry professionals, served as a hub for collaboration and knowledge-sharing among shareholders and channel partners. The four-day event featured joint business sessions, mixer events and discussions on key topics such as category management, sales and marketing, information technology, and national accounts, the Aftermarket Auto Parts Alliance said.
The event culminated in the awards banquet, which remains the highlight of the Winter Meeting.
“With each event, we strive to improve and create an environment that fosters collaboration, innovation, and meaningful connections. The energy and engagement this year was exceptional, and it’s rewarding to see our shareholders and channel partners come together so effectively. This meeting was the perfect way to close out a successful 2024, and we’re excited to continue building on this momentum in the years ahead,” said Corey Bartlett, president & CEO of Automotive Parts Headquarters, Inc.
The Winter Meeting formally concluded on Wednesday, Dec. 11, 2024. Following the event, the Channel Partner Advisory Council (CPAC), a collection of valued manufacturing representatives, gathered to review the meeting’s key takeaways and strategize for future initiatives.
“The Channel Partner Advisory Council is a great opportunity for vendors to give feedback to the Alliance office on how we can better collaborate to make us all better. The meeting has been very successful in helping the Alliance strategic direction and has helped us become better partners with the Alliance. It’s a true honor for us to be involved with the CPAC and to see the results,” said Joe Bergsieker, vice president sales – program groups for BBB Industries and chairman of CPAC.
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