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MEMA, Gemini Shippers Association Sign Strategic Partnership
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By Counterman
link hidden, please login to view and link hidden, please login to view & link hidden, please login to view jointly announced a nationwide expansion of their partnership. As a result of this new affiliation, all Idemitsu IFG series engine oils, transmission fluids, and power steering fluids are now available through XL Parts and The Parts House direct-to-the-professional locations. “We are very excited to expand our distribution network through our partnership with XL Parts and The Parts House to service automotive aftermarket professionals located across the Gulf Coast to the Southeast US Region,” says Frank Lam, Idemitsu senior division manager for the aftermarket. “This partnership will make our engine oils and transmission fluids more accessible to customers who are looking for premium OE-quality lubricants that meet the stringent standards of Japanese Automotive OEMs.”
link hidden, please login to view supplies OE-specific automatic (ATF) and continuously variable (CVTF) transmission fluids to Japanese automakers, such as Toyota, Lexus, Honda, Acura, Nissan, Mitsubishi, Subaru and Mazda. The post
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By Counterman
MEMA Aftermarket Suppliers has announced a donation to the Automotive Aftermarket Charitable Foundation (AACF) in loving memory of Jerome Hundley. Hundley, a revered figure in the automotive sector, was known for his compassionate leadership and dedication to his colleagues and community. In honoring his legacy, MEMA Aftermarket Suppliers said it aims to perpetuate his spirit of generosity and care through this donation.
“It is an honor to contribute to AACF, a foundation that has done so much for our aftermarket community,” said John Chalifoux, chief operating officer of MEMA Aftermarket Suppliers and a member of the AACF Board of Trustees. “This donation in memory of Jerome Hundley is a reflection of our collective respect and remembrance for a man who gave so much to our industry.”
MEMA Aftermarket Suppliers added that its commitment to AACF will help ensure that the foundation continues to provide indispensable aid to those in need within the industry.
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By Counterman
link hidden, please login to view and Georgia-based link hidden, please login to viewannounced a new distribution partnership across the United States and in Ontario, Canada. Mighty will stock the ENEOS 0W-8 Motor Oil, ENEOS Import DPS Fluid, and ENEOS ECO CVT Fluid. Mighty supports a nationwide network of franchises and company operations located in 44 states serving more than 15,000 automotive service facilities, ENEOS said. The company added that Mighty also partners with more than 25,000 repair facilities from independents to large multi-bay specialty shops and tire centers– in their specialty wholesale distribution operation.
“We are thrilled to partner with Mighty Auto Parts to bring our premium motor oil and transmission fluids to even more customers across North America,” said Katsuhiro “Kaz” Nakazato, president & CEO at ENEOS USA Inc. “Their reputation for excellent service and commitment to quality products aligns perfectly with our own core values.”
As a factory fill supplier,
link hidden, please login to view has been market testing 0W-8 in Japan for over 10 years. It is currently specified for newer vehicles from Mazda and Toyota, with others to follow. “With the constant addition of so many new specifications and viscosities required to keep today’s vehicles running properly and with the highest quality available, we looked to ENEOS for our source in these products,” said Mike Hinderleider, director chemical and lubricant programs, Mighty Auto Parts. “The ENEOS Team has provided us with quality products, comprehensive support, and training opportunities. We are excited at the partnership and expanded opportunities with ENEOS and we look forward to a long-term relationship.”
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By Counterman
The Marketing Executives Council (MEC) of MEMA Aftermarket Suppliers announced that it has added new members to its executive committee
The new executive committee members are:
Rebecca Conway – Vice President, U.S./Canada Aftermarket Marketing, Clarios
David Stewart – Vice President, Sales & Marketing, Wells Vehicle Electronics
“We are excited to welcome Rebecca and David to our Marketing Executives Council executive committee,” said Susan Pase, senior advisor & director, councils, at MEMA Aftermarket Suppliers. “Their fresh insights and expertise will be invaluable as we continue to innovate and drive industry growth.”
The MEC provides brings together automotive aftermarket supplier marketing executives to collaborate on issues facing the North American manufacturer base. The MEC said it serves a role in helping aftermarket suppliers communicate to key audiences and develop communication strategies and action items. Council meetings serve in the continuing education of new technologies, marketing avenues, trade show activities, research, and other related topics.
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