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WAI Adds 96 Part Numbers to Product Portfolio
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By Counterman
Standard Motor Products, Inc. (SMP) announced it released a total of 170 new part numbers in the first quarter of 2025, including introductions from
link hidden, please login to view’s Vehicle Control and Temperature Control divisions. New coverage for late-model import and domestic vehicles was added across multiple powertrains, the company said. Ignition Coils have been added for Hyundai cars and SUVs, including the 2024-21 Elantra and 2024-22 Kona, and multiple new applications have been added to Standard’s Advanced Driver Assistance Systems (ADAS) Program. New coverage in this category includes Park Assist Cameras for import and domestic vehicles like the 2024-18 Chrysler Pacifica and 2024-20 Voyager, as well as Nissan, Toyota and Honda vehicles. Seven new ABS Speed Sensors were added, offering coverage for over one million Hyundai vehicles through the 2025 model-year, as well as the 2023-20 Kia Soul and General Motors vans through 2024. Also included in the release were Collision Repair components such as Hood Latch Assemblies, Tailgate Latch Assemblies, and Multi-Function Connectors for over one hundred million vehicles, according to
link hidden, please login to view. Four Seasons New Numbers
New numbers from Four Seasons include nearly 70 Hose Assemblies, adding coverage for over nine million import and domestic vehicles. This new offering includes Liquid Lines for the 2023-19 Subaru Forester, Discharge Lines for the 2024-21 Kia Sorento and 2023-21 Hyundai Santa Fe, and Suction and Liquid Lines for the 2023-21 Toyota Tacoma. Air Door Actuators were introduced for over three million General Motors trucks, as well as the 2021-19 Nissan Altima and 2020-19 Infiniti QX50. Four Seasons’ Reman and New Compressor programs have expanded as well, offering coverage for popular vehicles like the 2022-18 Honda Accord and 2023 Honda Civic. Additional categories that see expansion include Electric Coolant Pumps, Water Inlets, Thermal Management Modules, Heater Cores, Engine Coolant Auxiliary Pumps and more.
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By Counterman
link hidden, please login to view announced it added the title sponsorship of six World of Outlaws races this season, starting with the Cotton Bowl Speedway, March 21-22 in Texas. “The Federated World of Outlaws events are a wonderful opportunity for Federated members, customers and vendor partners to promote, engage and build business,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited about expanding our hospitality offerings this year, particularly at the venues where Federated is sponsoring the race.”
Federated said it will be the title sponsor of the following World of Outlaws races this season:
March 21-22 – Federated Auto Parts Texas Two-Step (Cotton Bowl Speedway, Paige, Texas) April 11-12 – Spring Classic (Federated Auto Parts Raceway, Pevely, Missouri) May 15 – Federated Auto Parts Showdown (Ohsweken Speedway, Ohsweken, Ontario) May 18 – Cornwall Clash (Cornwall Motor Speedway, Cornwall, Ontario) Aug. 1-2 – Federated Auto Parts Ironman 55 (Federated Auto Parts Raceway, Pevely, Missouri) Sept. 27 – Federated Auto Parts Showdown (Sharon Speedway, Hartford, Ohio) For the Cornwall Clash in Ontario, Canada, Federated said it will partner with its Canadian member PartSource to sponsor that race.
link hidden, please login to view is in the third year of a multi-year agreement to sponsor the World of Outlaws sprint car work area, select races and serve as title sponsor for the DIRTcar Nationals. At every World of Outlaws Sprint The post
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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By Counterman
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include:
• Denso – ignition coils, oxygen sensors, spark plugs
• ProMax – Brake pads, rotors, chassis, control arms
• Sunsong® – Brake hoses
• GSP® – CV axles, hub assemblies
• DFC – Brake pads, rotors, calipers
“The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.”
For a complete listing of Transtar locations and products, visit
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