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Valvoline Unveils Restore & Protect Full-Synthetic Motor Oil
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By Counterman
As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
“In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
“Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
“Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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By Counterman
Standard Motor Products, Inc. (SMP) announced it continues to add to its line of kits. Standard and Blue Streak offer Kits and Multipacks in a variety of categories. Among its most popular are Blue Streak GDI High-Pressure Fuel Pump Kits and Ignition Coil Multipacks, the company said. Blue Streak GDI High-Pressure Fuel Pump Kits help technicians solve low-fuel-pressure symptoms by replacing all components at once to ensure a complete repair,
link hidden, please login to view said. These kits include an all-new high-pressure fuel pump, cam follower, the required seals, and mounting hardware. Ignition coils can lose spark energy over time, causing poor fuel mileage and reduced performance and if one coil fails, it is likely the others are on track to fail. Blue Streak Ignition Coil Multipacks include a full, matched set of new, better-performing coils, saving time, restoring performance and reducing comebacks. SMP said other popular kits include complete Standard Turbocharger Kits, Oil Filter Housing Kits, and Fuel Injector Multipacks and Blue Streak Blower Motor Resistor Kits, Camshaft and Crankshaft Sensor Kits, Variable Valve Timing (VVT) Service Kits and VVT Solenoid Kits. In the past two years, specific Blue Streak Kits have been awarded the Best New Product of the Year and Best Problem-Solver by the Import Vehicle Community, a community of the Auto Care Association.
New coverage has recently been introduced across many of these categories, according to SMP. Blue Streak GDI High-Pressure Fuel Pump Kits have been released for 3.7 million General Motor vehicles, like the 2019-16 Chevrolet Cruze, 2019-18 Chevrolet Equinox, and 2019-18 GMC Terrain. Standard Oil Filter Housing Kits are new for multiple popular makes and models, including the 2024-19 Jeep Grand Cherokee, 2024-19 RAM 1500, 2024-19 Dodge Durango, 2016-11 Volvo S60, and more. Blue Streak Cam and Crank Sensor Kits have been released for a variety of popular Ford vehicles, and Standard Turbocharger Kits are new for Ford, Volvo, and General Motors vehicles like the 2019-16 Chevrolet Cruze and Buick Encore, SMP said.
Commenting on the expansion, John Herc, vice president of vehicle control marketing at
link hidden, please login to view, said, “Parts professionals are looking for more complete kits and multipacks for a number of reasons. First, it helps technicians perform a complete repair without having to chase parts from multiple places. Additionally, service writers find it easier to explain one line item on an invoice rather than a list of parts. Whatever their reason, they look to Standard and Blue Streak for complete repair solutions.” The post
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By Counterman
Valvoline has been recognized for providing excellent customer service and has been ranked by Forbes on its “Best Customer Service 2025” list.
link hidden, please login to view was the top-ranked instant oil change company and placed 18th among the 300 brands on the list. The Forbes customer service list was based on surveys of 181,000 people in the United States who rated their interactions with more than 3,500 brands. Only the top 300-rated companies were included in the list. “Every year we serve millions of guests, and our goal is to deliver the very best customer service with each oil change and preventive automotive maintenance service,” said Laura Carpenter, Valvoline’s chief customer officer. “Our team members and franchise partners are focused and committed to go above and beyond for our guests each and every day. I’m proud of our franchise partners, teams and our retail service center managers who are delivering for our guests.”
A news release from
link hidden, please login to view explained that customers gave the company a 4.7 out of 5-star rating* for its service. That’s based on a survey of more than 1 million Valvoline Instant Oil Change customers. The post
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By Counterman
link hidden, please login to view announced its new USMW professional series link hidden, please login to view are now available. The new fuel pump modules provide application coverage for several Toyota, BMW, RAM and Nissan vehicles.
Visit
link hidden, please login to view for detailed applications, or contact customer service for further information.
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