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Valvoline Unveils Restore & Protect Full-Synthetic Motor Oil
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By Counterman
Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
“A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
Valvoline Global Operations announced its recognition as a winner in the 2025 BIG Innovation Awards, presented by the Business Intelligence Group. The honor highlights Valvoline’s Restore & Protect motor oil, which the company said is a “first-of-its-kind innovation that restores engines to run like new by removing up to 100 percent of engine-killing deposits when used as directed.” This high-performing product is recognized as driving transformative impact in the motor oil, lubricants, and coolants industry,
link hidden, please login to view said. “We have a rich history of putting innovation into action in the automotive lubricant category. Restore & Protect is a product that showcases our commitment to being at the forefront of our industry,” said Greg Barntsen, Valvoline Global Operations general manager – Americas. “The product truly redefines what motor oil can achieve, and this award is a testament to our commitment to inspiring progress while meeting the needs of our consumers and customers.”
“Humanity relies on innovation to improve our lives and the planet,” said Russ Fordyce, CEO of the Business Intelligence Group. “We’re thrilled to spotlight Valvoline’s Restore & Protect motor oil as a shining example of innovation making a profound impact globally.”
A news release from
link hidden, please login to viewexplained that the 2025 BIG Innovation Awards celebrate organizations and individuals pushing boundaries and advancing their industries. Winners are evaluated by a panel of seasoned business leaders and executives who consider creativity, measurable results and overall impact in their selections. The post
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By Counterman
Advance Auto Parts, Inc. presented its 2024 Vendor of the Year Award to Valvoline Global during “Accelerate,” the company’s annual vendor appreciation and leadership kickoff event in Orlando, Florida. This year, the company brought together vendors and team members in one place to fuel “incredible energy” behind executing
link hidden, please login to view three-year strategic plan, while honoring companies that make a positive impact on the business, the company said. “We want to recognize and congratulate vendors like Valvoline that provide the collaboration, partnership and expertise critical for delivering fast, reliable service,” said Bruce Starnes, executive vice president, chief merchant. “We see passion and performance from our vendors every day, which helps drive solutions to better meet the needs of our DIY and professional customers. We thank all our vendors for their contributions to Advance Auto Parts.”
2024 Vendor Partner of the Year: Valvoline Global
Advance said Valvoline is an extraordinary partner, explaining the company plays a role in the launch of new products with exceptional fill rates, delivers innovation in stores for customers, and supports the launch of new systems and processes. Valvoline consistently showcases its belief in collaboration, building strong partnerships, and best-in-class services, according to Advance.
Other Vendor Award Winners and Why they were Chosen:
This is How We Advance Awards: MotoRad, DRiV, and Pulsar
MotoRad, DRiV, and Pulsar provide leading category management services, deliver accurate data, and go above and beyond to provide exemplary service.
Vendor Rep Partner of the Year Award: Josco, Inc.
Josco’s strategic approach enabled Advance to stand up the Carquest Premium Undercar Specialist and Trainer Team.
Excellence in Ecomm Partner of the Year Award: ITW Global Brands
ITW’s proactive collaboration across teams ensures Advance’s customers have the right information to make informed purchase decisions.
Visionary Partner of the Year Award: Wetherill Associates
Wetherill Associates approaches challenges with creativity and collaboration, proactively delivering solutions that align with Advance’s business needs.
Supply Chain Partner of the Year Award: Dorman Products, Inc.
Dorman’s dedication to working across all functions within Advance’s supply chain defined delivery optimization.
Inventory Partner of the Year Award: Highline Warren
Highline Warren’s commitment to drive shared successes paved the way for Advance’s team members to expedite orders fast.
Professional Excellence Champion: Premium Guard
link hidden, please login to view is dedicated to working cross functionally, to produce coverage expansion solutions, and always willing to go the extra mile. DIY Excellence Champion: Chemical Guys
Chemical Guys’ approach to the category through the introduction of bold, innovative items has generated a loyal following among DIY customers.
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