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By Counterman
link hidden, please login to view announced a national rebate promotion to help retailers and service shops across North America propel filter sales in time for the summer vacation travel season. Consumers can receive up to $15* on qualifying oil, air and cabin air filters under the Purolator, PurolatorTECHTM, PurolatorBOSS® and PurolatorONETM brands for purchases made between July 1 and August 31, 2024. To help promote the campaign,
link hidden, please login to viewsaid it’s offering free point-of-sale marketing materials to all participants, including posters, window clings, tear-pad rebate forms and shelf talkers. “This rebate comes at the perfect time for budget-conscious families looking to prepare their vehicles for road trips while making their vacation travel even more affordable,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Rebate forms and additional information on the promotion are available
link hidden, please login to view. *Consumers may mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
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By Dorman Products
Mechanic trivia: Do you know which vehicle has the longer wiper blade on the passenger side?
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By Counterman
HELLA has introduced the all-new
link hidden, please login to view now available exclusively to the US and Canadian markets. Designed to meet the toughest demands of the most challenging off-road conditions, the HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience. HELLA BLADE’s innovative LED position light produces an intense 8,500 lumens driven by six powerful, 6000k LED modules ensuring exceptional visibility and off-road performance. The unique design and versatility of the LED position light, equipped with white and amber option modes and razor-sharp contours, elevates the HELLA BLADE Series to a whole, new level above the competition.
Key Features and Benefits:
High-quality, robust construction: featuring an aluminum housing and robust, fiberglass fastening brackets to ensure durability and reliability after install. Multi-voltage compatibility: 12 V and 24 V makes the HELLA BLADE suitable for a wide range of vehicles. Electromagnetic compatibility (ECE R10 EMC): Ensures seamless integration and operation. Flexible installation options: The 19.6-inch-long cable facilitates easy mounting on various vehicle locations, including bodywork, roof, roof bars, radiator grille, or bumper. HELLA BLADE Stone Shield Caps: designed specifically for use with HELLA BLADE 6” driving lamps, emit a translucent light pattern highlighting the HELLA logo, adding a touch of elegance to your vehicle. Winner of the AAPEX New Product Showcase 2023: Reaffirming HELLA’s status as a legendary innovator in automotive lighting and design. Learn more about the
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By Counterman
ADD Group announced that the company has been honored with two awards: the Best Marketing Excellence from Advance Auto Parts and the APC Overdrive from ACDelco.
The Best Marketing Excellence award highlights the company’s exceptional marketing services and support that have significantly contributed to Advance’s growth and success in 2023.
The APC Overdrive recognizes ADD Group’s outstanding achievement across global supply chain, sustainability, innovation and product launch among others, the company stated.
“We are deeply honored to receive these prestigious awards,” said Bruno Bello, director of global marketing at ADD. “They reflect our ongoing commitment to OE quality, product development, sales support, marketing excellence and logistic services. At ADD group we have a continuous improvement culture, so we are driving excellence and innovation for global OES and aftermarket.”
The ADD Group is one of the world’s largest manufacturers of shocks, struts and complete strut assemblies. For more information about ADD products, call +86 576-8721-0118 or visit
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