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The real meanings behind "permanent" and "lifetime" coolants
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Lifetime Achievement Award in Honor of Martin Fromm to Sue Godschalk, president of Federated Auto Parts. The award was presented by AWDA Chairperson Ashlee Arnold on Nov. 3 at AWDA’s 2024 Annual Conference in Las Vegas.
AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.
Starting 52 years ago at the bottom and working her way up to the very top of the organization, Godschalk began in the aftermarket in the inventory control department and this year will go on to become CEO of Federated Auto Parts. She has experienced great success in an industry that has been traditionally dominated by men.
Like many small business leaders, Godschalk wears numerous hats including managing financials, people, meetings, payments, rebates and much more. She’s a consensus builder who listens, contributes, pushes hard for what she believes in and then implements the plan better than nearly anyone else.
Godschalk leads through servant leadership, collaboration and by putting the time in until the job is done. Like all great leaders, she seeks professionalism over popularity. She doesn’t seek the limelight and accomplishes far more than nearly everyone else, and for years has been able to set new standards working alongside her husband Herb.
Godschalk had great mentors in Larry Pavey, Rusty Bishop and Art Fisher, as well as all of the Federated membership. Her team has benefited from being around such a highly capable person who is the perfect combination of a productive manager, worker bee, and intelligent team player.
Great plans can often fail without excellent execution and Godschalk works the plan as well as anyone and deserves credit for all of her successes both personally and professionally. While working long hours, she finds time to support her church as the lector and the secretary of the parish council. She also loves to cook and entertain, and in high school, she was even a starter on her basketball team and the captain of their cheerleading squad.
The independent aftermarket has a world-class “cheerleader” and an expert “player” in award winner Sue Godschalk.
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By Advance Auto Parts
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, the official auto parts retailer of NASCAR, and official partners of the NTT INDYCAR SERIES and Indianapolis Motor Speedway, is kicking off the summer travel season by offering its Speed Perks loyalty rewards members the chance to win a bucket-list motorsports experience to “Do the Double.”
This press release features multimedia. View the full release here: link hidden, please login to view
On May 26, Advance will send one winner and their guest on a free VIP experience to attend the 108th running of the famed Indianapolis 500 before traveling to North Carolina to watch the Coca-Cola 600, one of NASCAR’s crown jewel events, held at Charlotte Motor Speedway. Fans can enter for their chance to Do the Double from May 1-12 at link hidden, please login to view. Race fans can enter up to three times per day during the program.
To be eligible to win, entrants must be members of Advance’s Speed Perks loyalty rewards program. Speed Perks is free to join, and upon signing up, new members will receive $5 off their first in-store or online purchase of $20 or more. Race fans can sign up for Speed Perks at link hidden, please login to view.
For race car drivers, doing the double involves competing in both the Indianapolis 500 and Coca-Cola 600 in the same day. It is one of the most challenging feats for any race car driver to attempt, given the significant differences between open-wheeled INDYCAR SERIES cars and NASCAR stock cars. In fact, only four drivers have completed the double since 1994.
This includes three-time NASCAR Cup Series™ champion Tony Stewart, who won the 1997 INDYCAR SERIES title prior to beginning his hall-of-fame NASCAR career. Stewart is partnering with Advance on link hidden, please login to view and is the perfect ambassador for the program.
Stewart has done the double twice. His first attempt came in 1999 when he became the first driver to complete both races in the same day, finishing ninth and fourth, respectively, in the Indianapolis 500 and Coca-Cola 600, driving a total of 1,090 miles.
Stewart repeated this feat in 2001 and bettered his mark from 1999. He finished on the lead lap in sixth at the Indianapolis 500 before jetting off to Charlotte for the Coca-Cola 600. He improved that finish as well, coming home third in the 600-miler. Stewart completed all 1,100 miles – breaking his own record for most racing miles driven in a single day.
“This is the chance of a lifetime for a fan to also complete the double by having a front-row seat at the Indianapolis 500 and Coca-Cola 600,” Stewart said. “Advance Auto Parts has put together a fantastic program that is truly unique. Doing the double is history in the making and thanks to Advance, a fan and their guest will get to experience it all in real time. They’ll both be able to say, ‘I was there.’”
“Historically, doing the double has been a journey reserved for only the world’s most talented and dedicated race car drivers, like Advance brand partner Tony Stewart,” said Junior Word, Advance’s executive vice president, U.S. stores. “Now, one lucky Speed Perks member will have the unique opportunity to ‘get in the driver’s seat’ to experience their own version of the double. Advance is thrilled to work alongside our partners at NASCAR, INDYCAR and Indianapolis Motor Speedway to give two race fans the memory of a lifetime.”
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 30, 2023, Advance operated 4,786 stores and 321 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,245 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at link hidden, please login to view.
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Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]
Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]
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By Counterman
MEMA Aftermarket Suppliers has elevated its commitment to the University of the Aftermarket Foundation (UAF) by achieving the status of a Gold Lifetime Trustee.
“The Gold Lifetime Trustee designation from the UAF is a recognition given to outstanding donors who significantly support the UAF’s mission of providing scholarships and educational opportunities to the next generation of aftermarket professionals,” UAF said in a news release.
Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers, and Chris Gardner, senior vice president, MEMA Aftermarket Suppliers, both serve on the UAF board of trustees to further this collaboration and the mission of the foundation, UAF noted.
“MEMA Aftermarket Suppliers is deeply committed to fostering growth and excellence in the automotive aftermarket. Our engagement with the UAF is an essential step towards enriching the talent pool in our industry,” McCarthy said. “By investing in scholarships and educational programs, we aim to nurture a skilled workforce that can drive innovation and excellence. Our partnership with UAF is not just a contribution, but a commitment to the future of the automotive aftermarket.”
Roger McCollum, chairman of the UAF, added: “The involvement of MEMA Aftermarket Suppliers with the University of the Aftermarket Foundation is a significant boost to our efforts. Their commitment as a Gold Lifetime Trustee brings valuable resources and insights that will greatly benefit our scholarship and education initiatives. This partnership is a testament to MEMA Aftermarket Suppliers’ dedication to the advancement of our industry.”
The University of the Aftermarket Foundation is a 501(c)(3) not-for-profit organization. All contributions are tax-deductible to the extent provided by law. To learn more about the foundation, apply for a scholarship or grant, or make a donation, visit www.uofa-foundation.org.
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By Son Auto Parts
Hello everyone, we have family operated stores in the Gardena and Los Angeles areas. We also acquired a rebuilder and we can rebuild the following items: Power Steering Pump, Steering Gear Boxes,Rack & Pinions, Steering Control Valve, Steering Power Cylinders, Hydro Booster, Hydro-Max, Hy Power, Power Brake Booster, Treadle Vac, Proportioning Valves, Brake Calipers, Alternator, Starter, Generator and CV Axles.
Jobber Store 1: Son Auto Parts Co, located 11957 S. Vermont Ave, Los Angeles Ca 90044 (323)756-1303, (323)756-1304 Email: [email protected]
Jobber Store 2: Son Auto Parts #2 : 1101 W. El Segundo Blvd, Gardena Ca 90247 (323)757-9946 Email: [email protected]
Jobber Store 3: Son Auto Parts #3 : 5600 S Central Ave, Los Angeles Ca 90011 (323)231-7212 Email: [email protected]
Rebuilder : S A Auto Rebuilders LLC. 5966 Maywood Ave, Huntington Park Ca 90255 (323)582-1738 Email: [email protected] Shipping Available!!
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