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Hot Shot’s Secret Expands Distribution of EDT+ Winter Defense
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
MAHLE Lifecycle and Mobility (formerly MAHLE Aftermarket) announced the addition of its latest MAHLE Manifold Installation Set (MIS) – MIS19945. Available for GM 5.3L and 6.2L engines in various models of Cadillac, Chevrolet and GMC-branded vehicles, the set includes all the gaskets and seals for a technician to properly re-install the intake manifold, the company said.
The MAHLE gasket MIS portfolio represents the most complete gasket kits available on the market today, covering more than 5 million applications in operation across North America,
link hidden, please login to view announced said in news release. “When a technician invests in one of our MAHLE gasket kits, they can trust that every part needed for the job from beginning to end is packed nicely in the blue MAHLE box,” said Ron McCrum, gasket team product manager, MAHLE Lifecycle and Mobility, North America. “True to OE Form, Fit & Function, customers never have to look elsewhere for a missing component and our easy- to-follow instructions make the installation process simple and convenient.”
Each
link hidden, please login to view gasket MIS set includes everything from valve cover gaskets, plenum gaskets and coolant gaskets to injector O-rings, water and emissions connections, and other miscellaneous gaskets. The post
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By Counterman
ZF Aftermarket and HDA Truck Pride announced a partnership to distribute WABCO products to the CV independent aftermarket. The announcement comes as both companies exhibit at Heavy Duty Aftermarket Week (HDAW) 2025 in Grapevine, Texas.
According to ZF, the partnership expands access to the full line of WABCO products for commercial vehicles – including air compressors, air dryers, trailer anti-lock braking systems (ABS), wheel-end solutions and more – to the independent aftermarket through HDA Truck Pride’s extensive distributor network. WABCO’s broad portfolio of innovative solutions improve the safety, efficiency and intelligence of commercial vehicles, at all stages of the vehicle lifecycle, the company said.
“We are excited to partner with HDA Truck Pride, a premier marketing group, to make WABCO products more readily available in the independent aftermarket,” said Steve Bashir, commercial vehicle business leader,
link hidden, please login to view. “With ZF Aftermarket brands TRW and SACHS already available through the HDA Truck Pride Network, we are strengthening our commitment to offer a full range of genuine OE products, remanufactured solutions and quality aftermarket parts to support distributors, fleets and vehicle owners across North America.” “
link hidden, please login to view is dedicated to delivering unmatched value and service to our customers,” said Tina Hubbard, president and CEO of HDA Truck Pride. “Partnering with ZF Aftermarket to make WABCO products available to our distribution network strengthens our value proposition and optimizes our customers’ market presence to drive success.” The post
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By Counterman
As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
“In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
“Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
“Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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