Shop-Ware Announces Partnership with Amazing 7 LLC

[Counterman]

Shop-Ware, a San Francisco-based provider of automotive repair shop management software, announces its first direct telephone integration with partner Amazing 7 LLC.

“Telecommunications integration across hardware and backend software represent Shop-Ware’s latest expansion of shop management solutions to uniquely solve shops’ needs to inspire consumer confidence across all aspects of the repair experience,” Shop-Ware said in a news release.

The product launch offers staff members valuable context to incoming phone calls, to respond to customers personally and intelligently, according to the company.  

Simultaneous, on-screen notifications give staff members pertinent information to incoming calls, including current repair status, returning customer inquiries and lifetime value, as well as unidentified numbers for new customers or solicitations. Staff can quickly link to relevant repair orders or customer lookups based on phone-number match criteria, Shop-Ware noted.

“Shop-Ware’s vision is to reduce administrative work and inspire consumer confidence; this launch addresses both,” said Carolyn Coquillette, CEO of Shop-Ware. “Amazing 7 takes our shops to the next level, to empower their staff every time the phone rings: to convert a stressful interruption to a delightful opportunity, and ultimately differentiate their business.”

When an incoming phone call rings the shop’s phones, designated Shop-Ware users receive an in-app notification about the phone call, including customer name and lifetime value (when applicable), most recent visit, repair-order status and a link to the repair order. Cases for multiple customer matches or unidentified numbers are also handled. Quick links allow staff to answer the phone informed on the caller context to personalize their response accordingly.

“Amazing 7 is excited to partner with Shop-Ware to bring this intuitive addition to their best-in-class shop management system,” says Aimee Morley, owner of Amazing 7 LLC. “Imagine when the phone rings and the customer record is presented in front of your service advisor with the knowledge of the customer being a first time, second time or long-term customer. This is going to make the service advisors look like superstars to the customer.”

The A7 integration is available to all Shop-Ware customers. To take advantage of it, subscribers also must be enrolled with A7. For more information, click

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