Jump to content
This Topic

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn. 

     

NTN Brands Receive 2023 Automotive Communications Award

Counterman

By Counterman
in Auto Parts News

 Share

Recommended Posts

Counterman Contributor

Counterman

Posted
Posted

rssImage-a00d73869a33f7b4cd3a50200f371879.jpeg

NTN, the parent company of BCA Bearings and Bower Bearings, announced that it received a 2023 Automotive Communications Award from Women in Auto Care.

NTN received the award in the “Business-to-Business – Promotional Goods, Gear, Marketing Collateral” category for its BCA and Bower “Summer Cruisin’” promotions. 

“We are honored to be recognized by an inspiring organization like the Women in Auto Care”, said Georgianne Dickey, director of marketing. “Our BCA and Bower summer promotions are always popular with our customers, and winning an Automotive Communications Award puts an exclamation point on our 2023 promotions as we are hard at work planning for 2024.”

The BCA and Bower summer promotions reward participating distributor customers in the automotive and heavy-duty aftermarket segments with BCA- and Bower-branded promotional goods, which they can then use to conduct their own local promotions.

“This strategy increases brand awareness at every level of the distribution channel, from the distributor to the technician, while enabling our distributors to localize the incentives and customize their promotions to their loyal customer bases,” NTN said in a news release.

The theme for the 2023 BCA and Bower summer promotions was “Summer Cruisin’”, and the promo-item packages contained items used for popular summer car care activities. Items such as carwash kits, microfiber towels, car dusters and tailgate carry-alls keep cars clean and organized, while coolers, director’s chairs and umbrellas keep refreshments and people cool in the shade, allowing recipients to go for a summer cruise in comfort and style.

The 2023 Women in Auto Care Automotive Communication Awards were presented at the annual Women in Auto Care Awards Presentation, during AAPEX in Las Vegas. The awards recognize aftermarket manufacturers, distribution networks and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities.

Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Similar Topics

    • Counterman
      Automotive Parts Services Group Hosts 2025 Conference
      By Counterman
      With a theme of “We the People,” the
      link hidden, please login to view (The Group) held a successful national membership conference. The event took place at the Gaylord National Harbor in National Harbor, Maryland. Over 1,000 members, suppliers and associates attended the 2025
      link hidden, please login to view. The event kicked off with an opening celebration linking the nation’s history to current aftermarket challenges and opportunities, including Right to Repair. A drum and fife corps opened the evening, followed by a unique look at history from Thomas Jefferson and Teddy Roosevelt. The Newsies then performed a musical stage production. The evening ended with a dinner and vendor expo.
      Industry leaders outline shared goals
      Day two of the Automotive Parts Services Group 2025 conference began with remarks from top industry leaders.
      Sue Godschalk, CEO of Federated Auto Parts, Robert Roos, CEO of The Pronto Network, and JC Washbish, President and CEO of the Aftermarket Auto Parts Alliance, welcomed attendees. They discussed the size of The Group and its supported initiatives.
      Jeff Koviak, CEO of The Group, followed with an inspiring message. He emphasized building a collaborative culture using combined strength, collective action and shared innovation.
      One-on-one meetings strengthen supplier partnerships
      The four-day event included over 4,800 one-on-one sessions between Group members and supplier partners.
      Attendees also joined brand-specific meetings and a vendor expo. The conference concluded with a D.C. Block Party Afterglow Reception and Celebration.
      “We thank all who attended the 2025 Automotive Parts Services Group conference who helped us conduct a very positive, productive and collaborative meeting,” said Koviak. “The event gave us the opportunity to review objectives, set goals and strengthen partnerships, putting into perspective the importance of ‘We the People’ to our mutual success.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      NAPA Marks Automotive Industry Milestone With Racing Tribute
      By Counterman
      Sunday, May 4, 2025, officially marks the 100th anniversary of NAPA and a century of service in the automotive industry. This automotive industry milestone highlights NAPA’s commitment to supporting drivers and repair shops nationwide. To commemorate the occasion,
      link hidden, please login to view is debuting a celebratory paint scheme on all four of its race team cars. In a rare event, three of these teams will hit the track from May 1-4 at the Texas Motor Speedway. NAPA 100 Paint Scheme Honors Automotive Industry Milestone
      The company said the NAPA 100 paint scheme is the perfect way to honor NAPA’s history and impact.
      The rapid adoption of automobiles meant people across the country needed reliable repair shops to maintain their cars.
      link hidden, please login to viewstepped up to meet that need. Today, as the automotive aftermarket industry evolves faster than ever, NAPA embraces new technologies and advancements to keep drivers on the road. link hidden, please login to view Design Details Celebrate a Century of Excellence
      NAPA describes the paint scheme as a champagne gold that is sure to stand out from the pack.
      Thoughtfully designed, the gilded look features NAPA’s unique 100-year logo and a matching driver fire suit. The design symbolizes celebration and NAPA’s impressive legacy, the company said.
      NAPA’s Racing Community Joins the Celebration
      As a decades-long sponsor of motorsports, NAPA said it was important to honor this milestone with its racing community. NAPA is a sponsor of NASCAR driver Chase Elliott, American NHRA Funny Car racer Ron Capps, NASCAR trucks driver Daniel Hemric and sprint car racer Brad Sweet.
      link hidden, please login to view 100 Celebration Weekend – NAPA Race Team Schedule:  
      Series: Kubota High Limit Racing  
      Team: Kasey Kahne Racing 
      Car: #49 Sprint Car  
      Driver: Brad Sweet 
      Owner: Kasey Kahne 
      Dates: 5/1 & 5/3 (2-night event) 
      Race:  Stockyard Stampede at The Dirt Track at Texas Motor Speedway  
      Series: NASCAR Craftsman Truck Series  
      Team: McAnally-Hilgemann Racing  
      Car: No. 19 NAPA Auto Care Chevrolet Silverado RST 
      Driver: Daniel Hemric 
      Owner: Bill McAnally 
      Date: Friday, May 2  
      Race: SpeedyCash.com 250 at Texas Motor Speedway 
      Series: NASCAR Cup Series  
      Team: 
      link hidden, please login to view  
      Car:  No.9 NAPA Auto Parts Chevrolet 
      Driver: Chase Elliott  
      Owner: Rick Hendrick 
      Date: Sunday, May 4 
      Race: WÜRTH 400 NASCAR Cup Series

      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • OReilly Auto Parts
      O’Reilly Automotive, Inc. Reports First Quarter 2025 Results
      By OReilly Auto Parts
      SPRINGFIELD, Mo., April 23, 2025 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue for its first quarter ended March 31, 2025.

      link hidden, please login to view
    • Garage Gurus
      Garage Gurus | How to Put a 2023 Chrysler Pacifica Into Brake Service Mode
      By Garage Gurus
      Garage Gurus | How to Put a 2023 Chrysler Pacifica Into Brake Service Mode
    • Counterman
      Celebrate Automotive Service Professionals Month This June
      By Counterman
      The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
      ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
      An Opportunity to Honor Hardworking Technicians
      Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
      ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
      Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
      Commemorative Logo and Digital Materials for Automotive Service Professionals Month
      In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
      Additional
      link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
      These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
      link hidden, please login to view.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
×
  • Create New...