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Bartec Unveils Next-Generation Rite-Sensor
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By Counterman
link hidden, please login to view NTN, the parent company of BCA Bearings, is proud to announce the launch of BCA’s 2024 Endless Summer promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings and seals.
“We are thrilled to announce the BCA Endless Summer promotion” said Patrick Cronin, Marketing Manager, Automotive Aftermarket. “The Endless Summer theme evokes a relaxed and carefree feeling that we all strive to achieve; the same carefree feeling we want associated with using our premium parts. We are looking forward to summer and another great promotion.”
BCA’s Endless Summer promotion enables distributor customers to earn tiered packages of BCA branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians that install them.
The Endless Summer theme is meant to embody the warm summer feeling you wish would never end, and the promo items were selected to complement the theme and keep summer going long after Labor Day has come and gone. A floating stress relief keychain, waterproof phone pouch and backpack keep your valuables high and dry during a day at the beach. A misting water bottle and insulated picnic basket keep you and your snacks cool as the classic triangle kite drifts above in the summer breeze. Get out of the sun with the pop up shelter as you relax on the beach lounge pad, and then fire up the mini tabletop fire pit to roast marshmallows for smores. Now you’re living the Endless Summer with BCA.
BCA’s 2024 Endless Summer promotion runs from May 1 through June 30, 2024. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
JNPSoft OptiCat, a provider of solutions to support aftermarket auto part suppliers with the mapping, maintenance, development, validation and publishing of their catalog data in industry standards ACES® and PIES, has launched DataLive, an innovative tool that transforms the way manufacturers manage their product data. With DataLive, manufacturers can now automatically track when their products reach a go live state on the various distribution sell platforms.
link hidden, please login to view “As part of our commitment to pioneering new and effective products for our customers, we are thrilled to launch DataLive to the Aftermarket Industry”, said David Williams, CEO of JNPSoft OptiCat. “DataLive gives our partners the ability to strategically follow up with distributors and retailers, perform reviews and accurately forecast supply chain management.”
“DataLive was designed to determine why sales may not be happening as projected,” said Bryan Thueson, COO JNPSoft OptiCat. “DataLive has flexible packages based on search volume making it an effective tool to help you sell more parts”.
DataLive aims to automate a process that is currently manual, saving manufacturers time and allowing them to allocate valuable resources to other critical operations.
For more information about DataLive visit
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By Counterman
Valvoline Global announced the global launch of its premium full-synthetic motor oil, Restore & Protect.
Restore & Protect removes up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage, according to the company.
Valvoline calls the latest addition to its portfolio “a paradigm shift in motor-oil performance [that] challenges traditional thinking about the category.”
“We are thrilled to introduce Valvoline Restore & Protect on a global scale,” said Jamal Muashsher, president and CEO of Valvoline Global. “This product truly redefines what motor oil can achieve and positively impacts consumers and customers like never before. Restore & Protect is a testament to our commitment to pushing the boundaries of innovation in the automotive industry.”
Restore & Protect is designed for gasoline-engine automobiles, from brand-new to older, high-mileage vehicles. The premium full-synthetic motor oil is “the culmination of three years of relentless development, resulting in Valvoline’s most technologically advanced engine oil ever,” the company noted.
Restore & Protect presents two of Valvoline’s proprietary new technologies: Active Clean, which removes deposits and restores engines to run like new; and Liqui-Shield, which works proactively to prevent deposit formation and protects against future damage.
Valvoline Restore & Protect is poised to hit shelves and Valvoline business partners globally in 2024. For more information on the technology and availability, DIY customers can visit
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By Counterman
KYB said it has developed an environmentally friendly hydraulic fluid for shock absorbers.
The newly developed SustainaLubeliminates the environmental risks associated with petroleum, according to KYB. The
Full release to the market is planned for 2026.
The new fluid contributes to carbon neutrality by switching from petroleum-derived base oil to naturally derived base oil. It absorbs CO2 from the atmosphere during cultivation of the plants used for the base-oil raw materials, also reducing CO2 emissions during transportation, according to KYB.
SustainaLub is biodegradable up to 60% or more according to the Eco Mark certification standard (OECD301). The base-oil and additive formulation is recyclable, reducing environmental issues in the long term, KYB noted.
“As a specialized global manufacturer of hydraulic equipment, KYB has long been involved in maintaining and improving the safety and comfort of automobiles,” the company said in a news release. “Using that experience, we are striving to achieve environmental balance without compromising performance or reliability. Not only does SustainaLub improve maneuverability and stability by applying it to the various damping force valves that we already offer, but it also improves the feel of the product by applying friction-control technology, for example KYB Prosmooth shock absorbers.”
Replacing petroleum-based oil in KYB shock absorbers with this new hydraulic fluid will save up to 15.6 million liters of oil per year, according to KYB.
Tested in Japan
All new KYB products undergo reliability evaluation at the KYB Development Center in Japan.
“Thorough performance and quality evaluation involves both bench tests and actual vehicle testing on our state-of-the-art test track,” KYB said. “This in-house design of a hydraulic oil recipe is unique to a manufacturer specializing in shock absorbers.”
The KYB team participating in the All Japan Rally Championship JN-2 class introduced SustainaLub to their vehicles from Round 6 onwards They analyzed and verified the performance and durability in the harsh race environment, KYB noted.
In addition, SustainaLub was trialed in the vehicle used in the Lexus ROV (Recreational off-Highway Vehicle) Concept customer-experience program. It was used for Lexus’s first ROV equipped with a hydrogen engine. The data accumulated also contributes to technology development for future practical applications, and work toward the realization of a carbon-neutral society.
“KYB plans to ultimately apply the technology to all hydraulic products involved in realizing a sustainable mobility society,” the company said. “As a specialized manufacturer of hydraulic equipment, KYB has long been working to improve the ride comfort and handling stability of automobiles. Based on this experience, KYB will continue to pursue advances in performance and reliability while keeping environmental impact at the forefront of development.”
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By Counterman
Dayco announced that the company is taking steps “to become the preferred solution provider for front-end-drive-system components.”
With 140 part numbers being introduced in the coming months as well as a strategic effort to have specific top-selling parts guaranteed in stock,
link hidden, please login to view is focused on ensuring coverage is readily available for popular vehicle makes and models, the company said. The “Top Movers” project will ensure that Dayco’s top high-volume part numbers are always in stock for distributors. The operations team is enhancing Dayco’s warehouse-management system by creating a new safety-stock policy as well as consolidating different orders to the same shipment, reducing complexity, costs and order cycle times, according to the company.
“We have the right team in place to help us re-establish our position in the market,” said Tom Tecklenburg, VP of Dayco N.A. Aftermarket. “Our key focus this past year has been on improving our fill rates and analyzing any possible gaps in our core product offerings – belts, kits and components. The Top Movers initiative and new coverage we’re introducing build on a commitment to our customers to help drive sales among the shops they serve, and to ensure top movers are always available so we can deliver the right part at the right time.”
The initiative also includes bringing to market 140 new part numbers during Q1 2024. Dayco’s line of light-duty serpentine-belt kits will grow by eight part numbers, for a total of 105 SKUs, focusing on high-VIO applications including popular last-mile delivery fleet vehicles.
Timing-chain kits will increase by nine SKUs. Serpentine belts will increase by 4 SKUs for an increase in VIO coverage of 2.3 million.
In addition, Dayco is launching more than 40 SKUs for tensioners, water pumps and pulley to enhance coverage for fast-moving applications.
Hoses also continue to see line adjustments, with 80 SKUs launching in 2023 for an additional 54 million in VIO coverage. The line includes two new branched hoses for super-duty Ford diesel trucks.
For additional details, distributors should contact their Dayco sales representative.
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