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Bartec Unveils Next-Generation Rite-Sensor
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
MOOG recently announced the launch of its new line of Constant Velocity (CV) Axles. A news release explained that MOOG’s CV axles are engineered with high-quality materials and undergo rigorous testing to ensure a precise fit across various vehicle models. These CV axles feature neoprene boots that help prevent dirt and moisture intrusion, heat-treated components for increased strength, and high-quality grease to provide optimal lubrication.
“
link hidden, please login to view CV Axles represent MOOG’s commitment to providing problem-solving solutions,” said Thomas Galla, senior product manager at DRiV. “Our technician focus inspired the product design to be easy to install with an axle nut and inboard bolts included in each kit (where required), making vehicle maintenance a hassle-free experience.” The new CV Axles are compatible with a range of vehicle models. Notable compatible vehicles include the 2007-2020 Cadillac Escalade ESV (Front) with part number 10H002, boasting a vehicle in operation (VIO) of 9,710,288; the 2003-2009 Lexus GX470 (Front) with part number 14H002, which has a VIO of 4,998,289; and the 2002-2006 Chevrolet Avalanche 1500 (Front) featuring part number 10H001 and a VIO of 6,233,229.
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By Counterman
link hidden, please login to view NTN, the parent company of BCA Bearings, is proud to announce the launch of BCA’s 2024 Endless Summer promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings and seals.
“We are thrilled to announce the BCA Endless Summer promotion” said Patrick Cronin, Marketing Manager, Automotive Aftermarket. “The Endless Summer theme evokes a relaxed and carefree feeling that we all strive to achieve; the same carefree feeling we want associated with using our premium parts. We are looking forward to summer and another great promotion.”
BCA’s Endless Summer promotion enables distributor customers to earn tiered packages of BCA branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians that install them.
The Endless Summer theme is meant to embody the warm summer feeling you wish would never end, and the promo items were selected to complement the theme and keep summer going long after Labor Day has come and gone. A floating stress relief keychain, waterproof phone pouch and backpack keep your valuables high and dry during a day at the beach. A misting water bottle and insulated picnic basket keep you and your snacks cool as the classic triangle kite drifts above in the summer breeze. Get out of the sun with the pop up shelter as you relax on the beach lounge pad, and then fire up the mini tabletop fire pit to roast marshmallows for smores. Now you’re living the Endless Summer with BCA.
BCA’s 2024 Endless Summer promotion runs from May 1 through June 30, 2024. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
JNPSoft OptiCat, a provider of solutions to support aftermarket auto part suppliers with the mapping, maintenance, development, validation and publishing of their catalog data in industry standards ACES® and PIES, has launched DataLive, an innovative tool that transforms the way manufacturers manage their product data. With DataLive, manufacturers can now automatically track when their products reach a go live state on the various distribution sell platforms.
link hidden, please login to view “As part of our commitment to pioneering new and effective products for our customers, we are thrilled to launch DataLive to the Aftermarket Industry”, said David Williams, CEO of JNPSoft OptiCat. “DataLive gives our partners the ability to strategically follow up with distributors and retailers, perform reviews and accurately forecast supply chain management.”
“DataLive was designed to determine why sales may not be happening as projected,” said Bryan Thueson, COO JNPSoft OptiCat. “DataLive has flexible packages based on search volume making it an effective tool to help you sell more parts”.
DataLive aims to automate a process that is currently manual, saving manufacturers time and allowing them to allocate valuable resources to other critical operations.
For more information about DataLive visit
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By Counterman
Valvoline Global announced the global launch of its premium full-synthetic motor oil, Restore & Protect.
Restore & Protect removes up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage, according to the company.
Valvoline calls the latest addition to its portfolio “a paradigm shift in motor-oil performance [that] challenges traditional thinking about the category.”
“We are thrilled to introduce Valvoline Restore & Protect on a global scale,” said Jamal Muashsher, president and CEO of Valvoline Global. “This product truly redefines what motor oil can achieve and positively impacts consumers and customers like never before. Restore & Protect is a testament to our commitment to pushing the boundaries of innovation in the automotive industry.”
Restore & Protect is designed for gasoline-engine automobiles, from brand-new to older, high-mileage vehicles. The premium full-synthetic motor oil is “the culmination of three years of relentless development, resulting in Valvoline’s most technologically advanced engine oil ever,” the company noted.
Restore & Protect presents two of Valvoline’s proprietary new technologies: Active Clean, which removes deposits and restores engines to run like new; and Liqui-Shield, which works proactively to prevent deposit formation and protects against future damage.
Valvoline Restore & Protect is poised to hit shelves and Valvoline business partners globally in 2024. For more information on the technology and availability, DIY customers can visit
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