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Litens Campaign Emphasizes Proper Belt-Drive Maintenance
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By Counterman
link hidden, please login to view N.A announced the expansion of its aftermarket portfolio with 13 new belt drive SKUs that offer application coverage for over 5.2 million vehicles in operation (VIO). A news release from
link hidden, please login to view said the latest product expansion “brings innovative solutions designed to meet the evolving needs of modern vehicles and repair technicians. The upgraded components enhance efficiency, simplify installation and reduce inventory complexity for distributors and shops.” The company’s new product lineup features:
Three pulleys covering over 2.1 million VIO. Seven overrunning alternator decouplers (OAD) spanning over 860,000 VIO. Three belt tensioners covering over 2.2 million VIO, now featuring advanced engineering upgrades for improved performance and ease of use. “It is essential that shops have access to reliable, OE-equivalent aftermarket parts as vehicles become more advanced. With 11 of the 13 new SKUs being first-to-market and OE-engineered, we’re giving technicians access to solutions that weren’t previously available,” said Ana Maria Lopez, product application manager at Litens Aftermarket N.A. “This is about staying ahead of industry complexity and ensuring shops have the right parts when they need them.”
All new SKUs are available now through
link hidden, please login to view distribution network, with additional product expansions planned throughout 2025, the company said.
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
Participating members of the
link hidden, please login to view are once again supporting the U.S. Marine Corps Reserve Toys for Tots campaign by collecting toys and monetary contributions for deserving children in their local areas. “Our partnership with Toys for Tots resonates with
link hidden, please login to view membership. They have enthusiastically taken on its mission and have raised awareness of this wonderful program within their communities,” said John Marcum, director of marketing at Federated Auto Parts. “Their dedication has turned Toys for Tots into an impactful, year-round initiative. We extend our gratitude to the Federated Alliance, The Pronto Network and our supplier partners for their continued generosity and support of the campaign.” Since partnering with the U.S. Marine Corps Reserve Toys for Tots Program in 2012, The Group, its members and vendor partners have helped raise over $4 million for Toys for Tots. In addition to toy donations at participating locations, financial contributions can be made online by visiting The Group website at
link hidden, please login to view and clicking on “Make a Donation.” Donors can use a credit card securely or print out a form and mail it with a check made payable to Toys for Tots. Since 1947, the Marine Toys for Tots Foundation has distributed more than 652 million toys to more than 291 million children.
“All donations made online or at participating member locations are distributed in the area where the toys and money are collected, helping make the holidays brighter for deserving children in their own communities,” said Marcum.
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