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AWDA Donates Scholarships to University of the Aftermarket
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
link hidden, please login to view N.A announced the expansion of its aftermarket portfolio with 13 new belt drive SKUs that offer application coverage for over 5.2 million vehicles in operation (VIO). A news release from
link hidden, please login to view said the latest product expansion “brings innovative solutions designed to meet the evolving needs of modern vehicles and repair technicians. The upgraded components enhance efficiency, simplify installation and reduce inventory complexity for distributors and shops.” The company’s new product lineup features:
Three pulleys covering over 2.1 million VIO. Seven overrunning alternator decouplers (OAD) spanning over 860,000 VIO. Three belt tensioners covering over 2.2 million VIO, now featuring advanced engineering upgrades for improved performance and ease of use. “It is essential that shops have access to reliable, OE-equivalent aftermarket parts as vehicles become more advanced. With 11 of the 13 new SKUs being first-to-market and OE-engineered, we’re giving technicians access to solutions that weren’t previously available,” said Ana Maria Lopez, product application manager at Litens Aftermarket N.A. “This is about staying ahead of industry complexity and ensuring shops have the right parts when they need them.”
All new SKUs are available now through
link hidden, please login to view distribution network, with additional product expansions planned throughout 2025, the company said.
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
The Pronto Network announced it will offer up to 12 $2,500 annual scholarships to the sons, daughters or employees of their Pronto Auto Service, Parts Plus Car Care Center or Auto Service Experts programs, who are choosing an automotive career path. These scholarships are funded by The Pronto Network and its warehouse distributor members. They are available to any active Pronto Auto Service, Parts Plus Car Care Center or Auto Service Experts Center currently purchasing from a Pronto Network member (Pronto Auto Parts, Parts Plus, Auto Pride WDs).
Students who are attending any two- or four-year accredited college, any ASE/NATEF certified post-secondary automotive/ heavy duty/ collision technician training program or any licensed and accredited vocational school are eligible for these awards. Students who are graduating from high school this year and heading to any of those post-secondary programs also qualify. The
link hidden, please login to view said students pursuing an automotive career will be given preference for this scholarship. Eligible students must apply online at
link hidden, please login to viewto be considered for a scholarship. An added benefit to applicants is that the Pronto Network is one of more than 30 other organizations and donors who also award scholarships to students who apply at this site. Each student’s complete application will be considered by every organization where they meet that group’s qualifications. To qualify for the Pronto Auto Service Center scholarships, applicants must do the following THREE things:
Fill out the form below on the page “Pronto Network Scholarship Vetting Information” and submit per the instructions before the deadline. All fields must be completed. Apply online at link hidden, please login to view, by clicking on the “Apply now” button on this page. For your application to be considered, all three steps must be completed by the deadline of March 31. The post
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