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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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By Counterman
Clore Automotive introduced its new PRO-LOGIX Model PL6850, 12/24 Volt 120A Flashing Power
Supply and 120/60/40/10A Battery Charger. The company said the PL6850 is designed to provide stable power—on demand, up to 120 amps, to a vehicle electrical system to support module reprogramming, ADAS recalibration, electronic repairs and diagnostic tasks. It also provides full service 12/24V battery charging capability from 10 to 120 amps, to service everything from small vehicle batteries to Group 31 multi-battery packs, Clore said.
In power supply mode, the PRO-LOGIX PL6850 provides power to maintain vehicle electrical system
voltage at a preset level, increasing its output in response to system load increases to maintain a stable
power environment for successful reprogramming. It features a voltage output range of 13.1-14.9V (12V)
or 26.1-29.8V (24V), adjustable in 0.1V increments, allowing the operator to dial the output in exactly as
specified by the supplier of the vehicle under service. According to Clore, it features fast load responsiveness for ultra-quick recovery from system demand increases. It also delivers its massive power with minimal voltage ripple (<100mV), providing a clean flow of power to the vehicle without risk of programming interference.
link hidden, please login to view added that in charging mode, the PL6850 utilizes advanced microprocessor-controlled logic to optimally charge each battery or battery pack serviced. It features the ability to properly charge a wide variety of battery types, including Conventional, AGM, Spiral Wound, Start-Stop, Deep Cycle and Marine lead acid batteries, plus LiFEPO4 Lithium Batteries – enabling beneficial service of virtually any battery type installed in a vehicle. It adapts its charging approach based on the needs of each battery or battery pack it services, including activating a soft start mode on deeply discharged batteries and a battery repair mode on older/distressed batteries. It is also effective on totally dead (0.0V) batteries with its forced start mode, the company said. Clore explained the PL6850 features detachable and field-replaceable input cable and output leads. The #2 AWG output leads are 13’ long, enabling easy access to vehicle batteries/packs under any condition. The unit includes a handle for easy transport around a shop or in and out of a mobile service vehicle.
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By Counterman
John Treece, chairman and CEO of
link hidden, please login to view, announced the promotion of Fred Snow to president and chief operating officer in the letter below: “As DMA strives to continue to grow and deliver excellence to our customers, building a strong and sustainable senior leadership team is imperative to our organization’s success. Today, I am pleased to announce Fred Snow will be assuming the title of President, along with his current role as Chief Operating Officer.
Fred brought with him to
link hidden, please login to view a very strong Automotive Aftermarket background and work experience in managing and running an organization similar to DMA. In his two years with our organization, Fred has comfortably assimilated into the DMA culture and exhibited thoughtful decision-making and leadership, while directly managing many of our key projects. He is now intimately knowledgeable about the workings of DMA, as he has been involved in most aspects of the business, extending beyond his direct responsibilities. I fully trust Fred’s ability to assess our business situations and make timely and deliberate decisions. He and I are fully aligned in the direction we steer the company and the effort it will take to achieve success. We both share a passion for serving the customer with a sense of urgency as our #1 priority. Fred’s areas of direct responsibility will remain the same as today: Supply Chain, Operations, Customer Service, Facility Management, and he will be assuming Product Management, and Engineering & Quality Management. This change of title acknowledges that Fred is assisting me in the overall day-to-day running of the company. It also represents that Fred is now my official backup for directing the company and making any required decisions in my absence. Fred also has full authority to sign on behalf of the company.
My role and responsibilities remain the same as CEO and Chairman of the Board. With the launching of our new joint venture factory SDI in Thailand and other corporate travel obligations, it was clear that the time had come when DMA needed someone officially in charge when I am unavailable. This evolutionary organizational step assures the stability and consistency that positions DMA to continue to be a fast-acting and customer-responsive company with clear lines of leadership and communication for our employees.
I am confident that this change is another positive milestone in the development of DMA. Please join me in congratulating Fred on this well-deserved appointment.”
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By Counterman
Robert Bosch, LLC announced the addition of 79 automotive aftermarket part numbers to multiple product categories in December 2024, adding coverage to 52.9 million vehicles in operation. New part numbers were added to Bosch sensors, brakes, spark plugs and other prominent product categories.
Bosch Braking
Bosch released 18 new part numbers for
link hidden, please login to view Blue brake pads covering 2.4 million vehicles in operation for late model Asian, Domestic and European vehicles. The company said the brake pads feature copper-free friction formulation for improved performance and are towel-wrapped for added protection. Additionally, Bosch released 16 new part numbers for Bosch QuietCast brake pads, covering 2.3 million Asian, Domestic and European vehicles in operation. The Bosch QuietCast brake pads maximize performance while offering quiet operation through a next-generation copper-free friction formulation and an OE-style rubber core multi-layer shim, the company said.
Bosch Sensors
Bosch also released 13 new part numbers across multiple sensor categories. The new releases include five part numbers for the Bosch pressure sensors, three for Bosch crankshaft sensors, two for the Bosch knock sensors and one new part number each for the Bosch oxygen sensors, temperature sensors and camshaft sensors. The new part numbers added coverage to more than 2.2 million vehicles in operation.
Bosch Spark Plugs
Bosch released one new part number for the Bosch OE Fine Wire platinum spark plug, adding coverage to more than 569,000 European vehicles in operation including popular Audi and Volkswagen models.
Bosch released one new part number for the Bosch Nickel Super 4 spark plugs, adding coverage to more than 701,000 vehicles in operation across the U.S and Canada.
Bosch Batteries
Bosch also released 15 new part numbers for the Bosch High Performance starter batteries, adding coverage to more than 31.2 million vehicles in the U.S. and Canada. According to the company, the high-performance starter battery offers reliable starting power in extreme hot and cold climates and is 100% maintenance-free under normal working conditions.
Bosch Fuel Injectors
link hidden, please login to view released seven new part numbers for the Bosch fuel injectors in the new powersports category and covering more than one million vehicles. Bosch said its fuel injectors are manufactured with the highest quality high-alloy steels and plastic coverings for optimum corrosion resistance and longevity. Bosch Wipers
Finally, Bosch added one new part number for the Bosch ICON Extension wiper blade, adding coverage to more than 12.4 million vehicles. The Bosch ICON Extension is equipped with ClearMax 365, an exclusive, patented rubber technology that combines a soft rubber core with a powder-coated shell to provide a clear and clean wipe, the company said.
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By Counterman
Mitchell 1 announced the winners of its latest “Thank You Thursdays!” Facebook sweepstakes, which it said ran during the holiday season to show appreciation for the automotive service professionals who work hard every day to keep drivers safely on the road. One winner of a $100 gift card was announced on the
link hidden, please login to view every Thursday for five weeks with an additional winner named on the final day. The “Thank You Thursdays!” winners include:
Anabil Flores, Diesel Tech Services, Inc. Chris Donovan, O’Donovan’s Maintenance & Repair Christopher Mayo, Lakeview Auto Repair Cristal Hernandez, Diesel Tech Services Kim McDonald, Kim’s Auto Repair Services Larry Conwell, Marytown Garage “Our ‘Thank You Thursdays!’ sweepstakes was a great way to engage with our customers this past holiday season,” said Jen MacDonald, director of marketing for
link hidden, please login to view “We would like to thank everyone who entered the sweepstakes and congratulate the six lucky winners. Keep an eye on our Facebook page for our next exciting promotion.” The post
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