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Niterra Adds More Coverage for Spark Plugs, Ignition Coils
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By Counterman
Niterra North America will celebrate the 30th anniversary of its Sissonville, West Virginia, campus on May 9, 2025. The celebration also marks the grand opening of the Niterra Distribution Center, a major expansion to the site. The company said the milestone represents three decades of growth, innovation, and support for the West Virginia community.
link hidden, please login to viewsaid the new facility adds 75,000 square feet to the Sissonville campus and creates approximately 30 new jobs. Sustainability and Efficiency Define Niterra Distribution Center
According to the company, the Niterra Distribution Center features cutting-edge technology and eco-conscious design. Automated storage and retrieval systems improve inventory accuracy and operational efficiency. Energy-efficient lighting and HVAC systems help reduce environmental impact and cut operational costs. Enhanced security systems safeguard products and personnel at every stage of the distribution process. Expandable capacity allows the company to scale as customer demand increases,
link hidden, please login to view said. Commitment to Community and Long-Term Growth
“We are incredibly proud to reach this 30-year milestone,” said Michael Schwab, president and CEO of Niterra North America, Inc. “Our success is a testament to the hard work and dedication of our employees, the loyalty of our customers, and the support of the Sissonville community. The opening of our new distribution center is a significant step forward in our journey, expanding operational capacity and improving logistics efficiency. We look forward to many more years of success.”
The grand opening event will be at the Sissonville campus on May 9, starting at 11 a.m. It will include a ribbon-cutting ceremony, followed by a tour of the new facility.
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By Counterman
US Motor Works announced the release of new
link hidden, please login to view Professional Series fuel pump modules in April, 2025. The new product have 100% OEM performance, the company said. Application coverage for the fuel pump module assemblies and fuel transfer units includes several Infiniti, Chevrolet and GMC models.
The
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By Counterman
Anchor Industries announced the release of seven part numbers designed for late model BMW coverage. The new part numbers cover over 1,249,500 applications for model years 2016-2025 and represent “excellent sales opportunities,” according to
link hidden, please login to view For more details on
link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post
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By Counterman
link hidden, please login to view announced it added the title sponsorship of six World of Outlaws races this season, starting with the Cotton Bowl Speedway, March 21-22 in Texas. “The Federated World of Outlaws events are a wonderful opportunity for Federated members, customers and vendor partners to promote, engage and build business,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited about expanding our hospitality offerings this year, particularly at the venues where Federated is sponsoring the race.”
Federated said it will be the title sponsor of the following World of Outlaws races this season:
March 21-22 – Federated Auto Parts Texas Two-Step (Cotton Bowl Speedway, Paige, Texas) April 11-12 – Spring Classic (Federated Auto Parts Raceway, Pevely, Missouri) May 15 – Federated Auto Parts Showdown (Ohsweken Speedway, Ohsweken, Ontario) May 18 – Cornwall Clash (Cornwall Motor Speedway, Cornwall, Ontario) Aug. 1-2 – Federated Auto Parts Ironman 55 (Federated Auto Parts Raceway, Pevely, Missouri) Sept. 27 – Federated Auto Parts Showdown (Sharon Speedway, Hartford, Ohio) For the Cornwall Clash in Ontario, Canada, Federated said it will partner with its Canadian member PartSource to sponsor that race.
link hidden, please login to view is in the third year of a multi-year agreement to sponsor the World of Outlaws sprint car work area, select races and serve as title sponsor for the DIRTcar Nationals. At every World of Outlaws Sprint The post
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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