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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
The APA/Trustar 2025 Annual Meeting, held March 21-24 in New Orleans at the Hilton New Orleans Riverside, was a success on many levels, from recognizing supplier and shareholder achievements to forging and renewing business partnerships. Automotive Parts Associates said it prides itself on prioritizing in-person connection opportunities for members, suppliers and shareholders, with this event being an ideal forum for networking.
Guests heard from leaders across the industry, including Ted Hughes with the Auto Care Association and Simeon Gutman with Morgan Stanley. Group sessions on topics ranging from electric vehicles to cybersecurity were offered, as well as the opportunity for one-on-one meetings between members, shareholders and suppliers.
“The business is still people to people, and I think get-togethers like this prove that even more. A lot of business was written, a lot of friendships renewed, and a lot of business relationships renewed, so we had a lot of fun,” said
link hidden, please login to view link hidden, please login to view President Steve Tucker. “We did a lot of business and it was good to see everybody get together. We had a little over 300 people total in attendance and multiple countries [represented], including Germany, Switzerland, the United States and Canada.” The long weekend was capped off by a special awards banquet hosted at the WWII Museum. Attendees wined and dined under restored war planes and got a chance to view one of the exhibits. After dinner, an awards ceremony was held to honor those making significant achievements in the past year.
DENSO came home with the coveted “APA Supplier of the Year” Award, saying it’s through hard work and good partnerships through
link hidden, please login to view that they are able to accomplish everything over the past 365 days. “It just shows that everybody’s efforts are recognized from my sales guys to the people in the warehouse, to all the key functional departments in our business. It’s a team effort, and to be recognized from this group is super important,” Jose Ramirez, senior manager of light-duty and heavy-duty aftermarket sales for DENSO, said. “For us, it’s a big deal, but I think it’s something for all of us to be proud of as a company. Not just the sales guys, but everybody.”
“We value our suppliers, we value our shareholders and members. We are able to get to come together and promote the industry and promote the business as one,” Tucker said.
All of the award winners from this year’s gala, as well as additional images, are showcased below.
2025 Supplier Awards
APA Supplier of the Year Award – DENSO Distinguished OE Partner Award – Hitachi Outstanding Marketing Partner Award – Bosch Cornerstone Award – Standard Motor Products Ambassador Award – Wheeler Fleet Solutions Technology Award – Pricedex Phoenix Award – Holstein Parts APA Supplier Champion Award – David Arriaga APA Shooting Star Award – Judy Sanell 2025 Shareholder Awards
Dan Freeman Excellence Award – Singh Auto Parts
Milestone Awards – 80 Years APA Shareholder
AB&S Warehouse Factory Motor Parts Milestone Awards – 30 Years APA Shareholder
Royal Auto Parts Schulz Motor Parts Wheeler Fleet Solutions Tinker Auto Parts Milestone Awards – 10 Years APA Shareholder
Ideal Auto Parts Inc. Victory Imported Parts New Shareholder
Bob’s Speed & Auto Parts Hamilton Discount Auto Parts New TruStar Members
Parts Universe Technology Auto Parts Axon US The post
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By Counterman
link hidden, please login to view announced it added the title sponsorship of six World of Outlaws races this season, starting with the Cotton Bowl Speedway, March 21-22 in Texas. “The Federated World of Outlaws events are a wonderful opportunity for Federated members, customers and vendor partners to promote, engage and build business,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited about expanding our hospitality offerings this year, particularly at the venues where Federated is sponsoring the race.”
Federated said it will be the title sponsor of the following World of Outlaws races this season:
March 21-22 – Federated Auto Parts Texas Two-Step (Cotton Bowl Speedway, Paige, Texas) April 11-12 – Spring Classic (Federated Auto Parts Raceway, Pevely, Missouri) May 15 – Federated Auto Parts Showdown (Ohsweken Speedway, Ohsweken, Ontario) May 18 – Cornwall Clash (Cornwall Motor Speedway, Cornwall, Ontario) Aug. 1-2 – Federated Auto Parts Ironman 55 (Federated Auto Parts Raceway, Pevely, Missouri) Sept. 27 – Federated Auto Parts Showdown (Sharon Speedway, Hartford, Ohio) For the Cornwall Clash in Ontario, Canada, Federated said it will partner with its Canadian member PartSource to sponsor that race.
link hidden, please login to view is in the third year of a multi-year agreement to sponsor the World of Outlaws sprint car work area, select races and serve as title sponsor for the DIRTcar Nationals. At every World of Outlaws Sprint The post
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
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