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Westar Distribution Introduces Air-Suspension Kits
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By Counterman
Niterra North America will celebrate the 30th anniversary of its Sissonville, West Virginia, campus on May 9, 2025. The celebration also marks the grand opening of the Niterra Distribution Center, a major expansion to the site. The company said the milestone represents three decades of growth, innovation, and support for the West Virginia community.
link hidden, please login to viewsaid the new facility adds 75,000 square feet to the Sissonville campus and creates approximately 30 new jobs. Sustainability and Efficiency Define Niterra Distribution Center
According to the company, the Niterra Distribution Center features cutting-edge technology and eco-conscious design. Automated storage and retrieval systems improve inventory accuracy and operational efficiency. Energy-efficient lighting and HVAC systems help reduce environmental impact and cut operational costs. Enhanced security systems safeguard products and personnel at every stage of the distribution process. Expandable capacity allows the company to scale as customer demand increases,
link hidden, please login to view said. Commitment to Community and Long-Term Growth
“We are incredibly proud to reach this 30-year milestone,” said Michael Schwab, president and CEO of Niterra North America, Inc. “Our success is a testament to the hard work and dedication of our employees, the loyalty of our customers, and the support of the Sissonville community. The opening of our new distribution center is a significant step forward in our journey, expanding operational capacity and improving logistics efficiency. We look forward to many more years of success.”
The grand opening event will be at the Sissonville campus on May 9, starting at 11 a.m. It will include a ribbon-cutting ceremony, followed by a tour of the new facility.
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
“A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.
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By Counterman
Hunter Engineering has introduced a website that breaks down sophisticated ADAS procedures and terminology into easy-to-understand topics, as a means to help simplify the ever-complicating conversations around ADAS.
Available for free to access and use, Hunter’s interactive ADAS Learning Tool works on touchscreen tablets or desktop computers. Designed to assist counter workers or allow customers to explore on their own, the tool succinctly answers many of the why, when and how questions both shops and consumers have regarding ADAS calibrations,
link hidden, please login to view explained. “ADAS has received plenty of attention the past several years, but comparatively little of it deals with talking to actual vehicle owners,” said Tommy Maitz, Hunter director of marketing. “This learning tool will help shops have more informative and effective conversations with their customers about which systems are included on their cars, and the need for calibrations.”
The tool begins by separating ADAS procedures into four main categories – camera, radar, ultrasound, internal – and provides brief overviews and images for each type to aid with in-person discussions. From there, a user can examine the color-coded vehicle image to learn about the specific functions and locations of ADAS components, and when calibrations would be recommended or required.
Also included on the page are extensive lists of the names OEMs use for the ADAS systems across their models, color-coded to locations on the image. Although the names vary widely across the dozens of OEMs, the functions usually fall into one of the four main categories, Hunter said.
“While shops generally know much more about ADAS than their customers at this point, there’s still some confusion and uncertainty when they talk to them,” Maitz said. “This tool is a quick and easy way for everyone to understand the concepts and get on the same ADAS page.”
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