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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Clifford Auto Parts
If you’ve ever looked into car engine management systems, you’ve probably come across the terms ECM (Engine Control Module) and ECU (Engine Control Unit). While these terms are often used interchangeably, they are not exactly the same. Understanding the difference between ECM and ECU can help you diagnose vehicle issues, make informed repair decisions, and ensure your car runs efficiently.
At Clifford Auto Parts, we specialize in high-quality ECMs and ECUs, providing affordable replacements with free shipping across the USA. In this blog, we’ll break down the key differences between ECMs and ECUs, their roles in vehicle performance, and how to know when it’s time to replace them.
✅ What is an ECU (Engine Control Unit)?
The Engine Control Unit (ECU) is a broad term referring to any electronic module that controls various aspects of a vehicle's operation. Modern cars often have multiple ECUs that manage different systems in the vehicle, such as:
✔️ Engine Management (ECM) – Controls fuel injection, ignition timing, and emissions.
✔️ Transmission Control (TCM) – Regulates automatic gear shifting.
✔️ Brake Control (ABS Module) – Manages anti-lock braking systems.
✔️ Body Control (BCM) – Controls lighting, windows, and climate systems.
The ECU acts like the brain of the car, receiving signals from sensors and making real-time adjustments to optimize performance, efficiency, and safety.
✅ What is an ECM (Engine Control Module)?
The Engine Control Module (ECM) is a specific type of ECU dedicated to managing the engine’s performance. It ensures the correct amount of fuel, air, and spark is delivered to keep the engine running smoothly.
A faulty ECM can cause serious performance issues, including:
✔️ Check Engine Light Staying On
✔️ Engine Stalling or Misfiring
✔️ Poor Fuel Efficiency
✔️ Starting Problems
At Clifford Auto Parts, we offer tested and warrantied ECM replacements for Ford, Dodge, Jeep, Chrysler, and more, ensuring a plug-and-play experience for vehicle owners across the USA.
✅ How Do ECM and ECU Work Together?
While the ECM specifically controls the engine, it still communicates with other ECUs in the car. For example:
✔️ The ECM and TCM (Transmission Control Module) work together to ensure smooth gear shifting.
✔️ The ECM and BCM (Body Control Module) coordinate engine start functions with security and lighting systems.
✔️ The ECM interacts with the ABS Module to adjust power delivery during emergency braking situations.
Modern cars rely on these interconnected systems to provide seamless driving performance.
✅ When Should You Replace Your ECM or ECU?
If your vehicle is experiencing engine trouble, transmission issues, or persistent warning lights, you may need to replace the ECM or a specific ECU. Some warning signs include:
✔️ Check Engine Light stays on, even after repairs
✔️ Sudden drops in fuel efficiency
✔️ Rough idling, stalling, or misfires
✔️ Transmission shifts erratically or gets stuck in a gear
✔️ Car fails to start despite a working battery
Ignoring these symptoms can lead to costly repairs. The best way to diagnose the problem is to use an OBD-II scanner to check for ECU or ECM-related fault codes.
✅ Why Choose Clifford Auto Parts for ECM & ECU Replacements?
At Clifford Auto Parts, we specialize in providing high-quality, reliable ECM and ECU replacements that fit seamlessly into your vehicle. Here’s why thousands of vehicle owners trust us:
✔️ Wide Selection: We offer ECMs & ECUs for Ford, Jeep, Dodge, Chrysler, and more.
✔️ Lifetime Warranty: All our ECMs come with a lifetime guarantee for peace of mind.
✔️ Fast & Free Shipping: Get your replacement within 3 business days, anywhere in the USA.
✔️ Affordable Pricing: Save hundreds of dollars compared to dealership prices.
✔️ Plug-and-Play Compatibility: Our ECMs are programmed and ready to install.
Don't let a failing ECM or ECU slow you down! Shop today at link hidden, please login to view for top-quality replacements.
✅ Final Thoughts
Understanding the difference between ECM and ECU helps car owners diagnose vehicle problems, make informed repair decisions, and ensure long-term performance. While ECUs control multiple car functions, ECMs specifically manage the engine’s performance.
If you're facing engine issues, poor fuel efficiency, or transmission troubles, it may be time to replace your ECM or another ECU module. At Clifford Auto Parts, we provide tested, warrantied, and affordable ECMs and ECUs to keep your vehicle running like new.
🚗 Need an ECM replacement? Visit link hidden, please login to view today!
📞 Questions? Call (516) 494-7838 for expert assistance.
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