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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
WIX Filters recently announced the six grand-prize winners of the 2024 85th Anniversary Promotion and Sweepstakes. WIX Filters customers from across the U.S. and Canada participated in the eight-month-long program. Winners were selected in a random drawing of qualifying entries submitted from April 1 through November 30, 2024.
Grand-Prize Winner: Dave Ledbetter of Spokane, Washington
Dave Ledbetter of Spokane, Washington, won the top grand prize: a Polaris General XP 4 Ultimate Side-by-Side vehicle. Ledbetter works for Jobbers Automotive Supply. The business is a distributor that provides products and services to dealerships, collision centers and auto body shops.
Second-Place Winners: Barb Bosshammer and Greg Henry
The two second-place winners were Barb Bosshammer from Kearney, Nebraska, and Greg Henry from Monroe, Louisiana. Both of them won a Polaris General 1000 Sport Side-by-Side vehicle.
Third-Place Winners: Brendan Middleton, Blaine Wilson, and Dennis Daniel
Three individuals received third-place prizes. Brendan Middleton from Guelph, Ontario, Blaine Wilson from Manchester, Iowa and Dennis Daniel from Dickson, Tennessee, each won a Polaris Sportsman Touring Four-Wheeler.
Additional Prizes in the 2024 WIX Filters Sweepstakes
WIX Filters awarded nearly 370 total prizes in its 85th Anniversary promotion, valued at $150,000. Other prizes included a YETI® Tundra 45 cooler, a WIX Filters 85th Anniversary 1939 International D2 Pickup diecast model, a
link hidden, please login to view85th Anniversary insulated wine tumbler, and a WIX Filters 85th Anniversary hat. Celebrating 85 Years of Loyalty and Support
“At WIX Filters, we chose to celebrate the 85th anniversary by giving back to the people that represent our brand day in and day out—our customers. We would not be where we are today without their unwavering loyalty and support,” said Carmina Lopez, marketing manager of WIX Filters. “We look forward to powering into the next 85 years alongside the dedicated individuals who share our passion and commitment to creating the best filter in the world.”
WIX Filters Delivers Prizes to Sweepstakes Winners
link hidden, please login to view delivered the Polaris vehicles to the grand prize winners in late March and early April. The post
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
Automotive Parts Associates (APA) congratulates Dennis Daniel, location manager at Factory Motor Parts (FMP) in Dickson, Tennessee, for winning Third Grand Prize in WIX’s 85th Anniversary Sweepstakes.
A news release from
link hidden, please login to view explained that FMP, a valued APA shareholder and supplier partner, has been a long-standing supporter of WIX, an APA supplier partner known for its high-quality filtration products. APA said that Dennis, who has been with FMP since 2023 and has worked in the automotive industry since 1975, was shocked when he learned he had won. “I couldn’t believe it,” Dennis shared. “I went home and surprised my wife with the news — I’ve never won anything like this before!”
As part of his prize, Dennis received a brand-new Polaris Sportsman Touring 570 ATV. Having previously owned used 4-wheelers, he’s especially excited to enjoy his new ride with his son and grandkids, APA added.
“I really appreciate WIX,” Dennis said. “They’ve always been good to us, and I’m grateful for this incredible prize.”
“Factory Motor Parts is thrilled one of our dedicated team members has won this fantastic prize! WIX has been an invaluable partner to FMP, and we truly appreciate their programs and promotions that support and celebrate our employees,” said Dave Schumacher, director of marketing for FMP.
link hidden, please login to view said it “congratulates Dennis on this exciting win, Factory Motor Parts on one of their team members winning, and WIX on their 85th anniversary!” The post
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By Counterman
link hidden, please login to view announced its new CO₂-reduced filters impregnated with plant-based raw materials, manufactured using renewable energy and packaged in sustainable, recycled material. Filters with cellulose media have previously been impregnated with fossil-based phenolic resin, which provides stability, rigidity and chemical resistance, according to
link hidden, please login to view, which said it has partially replaced this crude oil-based treatment with the plant-based raw material lignin, a natural product contained in wood. Lignin is what makes wood stable and can also have the same effect on filter media, the company explained. This technology is initially being used in selected MANN-FILTER air and oil filters, with more filters will follow. As a result, MANN+HUMMEL said it is reducing the CO2footprint of the relevant lignin impregnation during production by up to 5 percent compared to regular phenolic resin impregnation. In addition, this reduces the amount of crude oil used for impregnation by around 27 percent.
The calculation of the CO₂ values and the calculation method for determining the crude oil savings have been externally verified and validated by ClimatePartner, a German organization that supports companies in calculating, reducing and offsetting CO₂ emissions and offers climate neutrality labels.
Thanks to the switch to lignin, the MANN-FILTER C 17 237 air filter, for example, saves 3.93 tons of CO₂ and more than 4,500 liters of crude oil annually, based on 2024 sales figures, the company said, with the material being used coming from certified sources. Lignin is produced in large quantities as a waste product in paper and pulp production—several million tons are generated worldwide every year.
In the independent aftermarket, the innovative and more sustainable air filters are now available as MANN-FILTER applications for almost 70 million cars and transporters in Europe, while oil filters are ready to use for almost 17.6 million vehicles, the company said. The improved impregnation will now be incorporated into defined series products, with MANN-FILTER products are gradually being converted to lignin.
“This means that customers do not have to choose between different versions, no additional storage space is needed, and no additional part numbers are required,” explains Dr. Lars Spelter, lead engineer for filtration materials at MANN+HUMMEL. “Everything should be kept as simple as possible for our customers. Externally, the partially plant-impregnated filters differ from the conventional ones. They are slightly brownish due to the characteristic color of the lignin they contain and they have a pleasant, natural odor. The innovative products are easy to recognize by the green leaf pictogram on the packaging. Our lignin impregnation is a successful example of how ambitious CO2 reduction targets in product development can also be implemented in series products.”
The new filters combine sustainability with consistently high performance in the usual original equipment quality and meet the strictest requirements of the automotive industry, MANN+HUMMEL explained.
To further reduce CO2 emissions during production, MANN+HUMMEL added it will only use electricity from renewable sources or a combination of green electricity and certificates and guarantees of origin from hydro, solar, or wind power plants from 2025. Energy sources for the generation of process heat are also to be CO2 neutral from 2035 in order to achieve a significant milestone in CO2-free production.
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