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WIX Filters Launches ‘Win with WIX’ Campaign
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By Counterman
Automotive Parts Associates (APA) congratulates Dennis Daniel, location manager at Factory Motor Parts (FMP) in Dickson, Tennessee, for winning Third Grand Prize in WIX’s 85th Anniversary Sweepstakes.
A news release from
link hidden, please login to view explained that FMP, a valued APA shareholder and supplier partner, has been a long-standing supporter of WIX, an APA supplier partner known for its high-quality filtration products. APA said that Dennis, who has been with FMP since 2023 and has worked in the automotive industry since 1975, was shocked when he learned he had won. “I couldn’t believe it,” Dennis shared. “I went home and surprised my wife with the news — I’ve never won anything like this before!”
As part of his prize, Dennis received a brand-new Polaris Sportsman Touring 570 ATV. Having previously owned used 4-wheelers, he’s especially excited to enjoy his new ride with his son and grandkids, APA added.
“I really appreciate WIX,” Dennis said. “They’ve always been good to us, and I’m grateful for this incredible prize.”
“Factory Motor Parts is thrilled one of our dedicated team members has won this fantastic prize! WIX has been an invaluable partner to FMP, and we truly appreciate their programs and promotions that support and celebrate our employees,” said Dave Schumacher, director of marketing for FMP.
link hidden, please login to view said it “congratulates Dennis on this exciting win, Factory Motor Parts on one of their team members winning, and WIX on their 85th anniversary!” The post
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By Counterman
link hidden, please login to view announced its new CO₂-reduced filters impregnated with plant-based raw materials, manufactured using renewable energy and packaged in sustainable, recycled material. Filters with cellulose media have previously been impregnated with fossil-based phenolic resin, which provides stability, rigidity and chemical resistance, according to
link hidden, please login to view, which said it has partially replaced this crude oil-based treatment with the plant-based raw material lignin, a natural product contained in wood. Lignin is what makes wood stable and can also have the same effect on filter media, the company explained. This technology is initially being used in selected MANN-FILTER air and oil filters, with more filters will follow. As a result, MANN+HUMMEL said it is reducing the CO2footprint of the relevant lignin impregnation during production by up to 5 percent compared to regular phenolic resin impregnation. In addition, this reduces the amount of crude oil used for impregnation by around 27 percent.
The calculation of the CO₂ values and the calculation method for determining the crude oil savings have been externally verified and validated by ClimatePartner, a German organization that supports companies in calculating, reducing and offsetting CO₂ emissions and offers climate neutrality labels.
Thanks to the switch to lignin, the MANN-FILTER C 17 237 air filter, for example, saves 3.93 tons of CO₂ and more than 4,500 liters of crude oil annually, based on 2024 sales figures, the company said, with the material being used coming from certified sources. Lignin is produced in large quantities as a waste product in paper and pulp production—several million tons are generated worldwide every year.
In the independent aftermarket, the innovative and more sustainable air filters are now available as MANN-FILTER applications for almost 70 million cars and transporters in Europe, while oil filters are ready to use for almost 17.6 million vehicles, the company said. The improved impregnation will now be incorporated into defined series products, with MANN-FILTER products are gradually being converted to lignin.
“This means that customers do not have to choose between different versions, no additional storage space is needed, and no additional part numbers are required,” explains Dr. Lars Spelter, lead engineer for filtration materials at MANN+HUMMEL. “Everything should be kept as simple as possible for our customers. Externally, the partially plant-impregnated filters differ from the conventional ones. They are slightly brownish due to the characteristic color of the lignin they contain and they have a pleasant, natural odor. The innovative products are easy to recognize by the green leaf pictogram on the packaging. Our lignin impregnation is a successful example of how ambitious CO2 reduction targets in product development can also be implemented in series products.”
The new filters combine sustainability with consistently high performance in the usual original equipment quality and meet the strictest requirements of the automotive industry, MANN+HUMMEL explained.
To further reduce CO2 emissions during production, MANN+HUMMEL added it will only use electricity from renewable sources or a combination of green electricity and certificates and guarantees of origin from hydro, solar, or wind power plants from 2025. Energy sources for the generation of process heat are also to be CO2 neutral from 2035 in order to achieve a significant milestone in CO2-free production.
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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