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By Counterman
As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
“In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
“Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
“Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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By Clifford Auto Parts
When it comes to maintaining your vehicle, every car owner faces one big question: "How do I find reliable auto parts without breaking the bank?" Whether you're dealing with a check engine light, a sluggish transmission, or just looking to upgrade your car’s performance, knowing where to start can make all the difference.
At Clifford Auto Parts, we’ve worked with thousands of car enthusiasts and everyday drivers across the U.S. to provide premium-quality Engine Control Modules (ECMs), Powertrain Control Modules (PCMs), and other essential components. Here’s what we’ve learned about keeping your car in peak condition—and how the right parts can save you time, money, and stress.
The Lifespan of Your Vehicle Depends on the Right Parts
Let’s face it: Not all auto parts are created equal. Cheap, low-quality parts might save you a few dollars upfront, but they often lead to costly repairs and frustration down the road. Here’s why investing in the right components matters:
Improved Performance: High-quality parts ensure your engine, transmission, and other systems run smoothly. Increased Safety: Faulty parts can lead to dangerous situations on the road. Reliable components minimize the risk of breakdowns. Long-Term Savings: Durable, well-made parts reduce the need for frequent replacements, saving you money in the long run. Signs You Need a Replacement Part
Not sure if it’s time to replace a component in your car? Here are some red flags to watch for:
Check Engine Light: This is often linked to issues with the ECM, PCM, or other key systems. Erratic Shifting: A sign that your Transmission Control Module (TCM) might need attention. Poor Fuel Efficiency: If your gas mileage drops, your car’s engine control systems could be the culprit. Unusual Noises: Clicking, grinding, or knocking sounds can signal worn-out parts that need immediate replacement. Why Choose Clifford Auto Parts?
Finding reliable auto parts doesn’t have to be a hassle. At Clifford Auto Parts, we’ve built our reputation on quality, transparency, and exceptional customer service. Here’s why thousands of drivers trust us:
OEM-Quality Parts: All our products meet or exceed OEM standards, ensuring a perfect fit and reliable performance. Fast, Free Shipping Across the U.S.: Get the parts you need delivered to your doorstep quickly—no extra costs. Lifetime Warranty: Every part we sell comes with a lifetime warranty, so you can buy with confidence. Expert Support: Not sure which part you need? Our knowledgeable team is here to help. Top-Selling Auto Parts at Clifford Auto Parts
🚗 Engine Control Modules (ECMs): Optimize your car’s engine performance and fuel efficiency.
🔧 Powertrain Control Modules (PCMs): Improve power delivery and keep your vehicle running smoothly.
🚙 Transmission Control Modules (TCMs): Say goodbye to erratic shifts and hello to seamless driving.
Our parts are available for top brands like Chevrolet, Ford, Dodge, GMC, and Chrysler.
Pro Tips for Car Owners
Here’s how to keep your vehicle running at its best:
Don’t Ignore Warning Signs: The longer you wait, the more damage a faulty part can cause. Buy from Reputable Suppliers: Ensure your parts come from trusted sources like Clifford Auto Parts. Maintain Regular Service: Even the best parts need proper care—schedule routine maintenance with your mechanic. Join the Conversation
We know the car community loves to share tips, tricks, and personal experiences. Drop a comment below and let us know: What’s the one upgrade or repair that made the biggest difference for your car?
Need help finding the right part? Check out our webiste for high-quality, affordable components.
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