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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
MANN+HUMMEL announced the parts kit for its MANN-FILTER fuel filter PU 10 023/1 z KIT for pickups makes maintenance easier, thanks to the patented disassembly tool. It offers a very high degree of particle separation and efficient water separation, while also being ideally equipped for future fuel filtration requirements, the company said.
“Efficient, fast, and clean – this is how the significantly improved handling of the PU 10 023/1 z KIT can be summed up,” explained Frank Bartel, product manager fuel filters at MANN+HUMMEL. This is made possible by the innovative handhold developed by
link hidden, please login to view, which facilitates disassembly and is included with every filter, and by the modern and functional design of the filter element and housing cover. Changing the filter without this grip, however, requires a lot of force and is only possible with pliers or similar tools. Resistant to Dirt and Water
“The innovative filter has an extremely high separation efficiency of more than 96 percent with a particle size of four micrometers,” MANN+HUMMEL said. “This means that 9,600 out of 10,000 incoming particles are retained. For context, these particles are up to 25 times smaller than a human hair.”
It is not only impurities that can have a negative effect on the components of the injection system, but also water droplets. This applies particularly to modern common rail systems, which place high demands on fuel quality. The MANN-FILTER PU 10 023/1 z KIT filters out more than 95 percent of the water contained in the fuel and operates in three stages, the company said.
In the first step, the filter medium reliably removes solid impurities from the diesel. The second filter stage works with a coalescing fleece that absorbs the finest water droplets from the fuel/water emulsion and combines them into much larger droplets. In the third filtration step, a water-repellent screen fabric ensures that the enlarged droplets do not enter the injection system. MANN+HUMMEL said it has developed this screen fabric in such a way that it is elastic and can withstand the mechanical requirements of pressure and temperature both during operation and at standstill. Bartel explains: “Thanks to its flexible design, it can effectively absorb the forces that arise and so has proven to be particularly robust, including in situations such as when the fuel freezes.”
The seal materials of this fuel filter are resistant to standard diesel, biodiesel variants, and novel synthetic diesel fuels such as hydrogenated vegetable oils (HVO). They have the corresponding OE approvals and ensure a permanent hold as well as the complete sealing of the filter.
Series Supplier
link hidden, please login to view said it has already started series production of this highly efficient fuel filter for a renowned vehicle manufacturer. The filter is available on the independent automotive aftermarket in original equipment quality as a PU 10 023/1 z KIT for various Ford Ranger pickup models and complements the extensive MANN-FILTER product range. MANN+HUMMEL has been granted a patent for the disassembly handhold by the German Patent and Trademark Office as well as in other countries. Worldwide, more than 1,200 researchers and developers at MANN+HUMMEL work on pioneering solutions with the aim of creating real added value and optimally meeting customer needs, the company said.
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