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By Counterman
NTN, the parent company of BCA Bearings, has announced the launch of BCA’s 2025 Summer Trails promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings, and seals.
“We are excited to introduce the BCA Summer Trails promotion,” said Patrick Cronin, marketing manager, automotive aftermarket. “The Summer Trails theme inspires the spirit of adventure and exploration that we all strive for when we venture off the beaten path on a summer excursion. We look forward to a wonderful season and another fantastic promotion.”
BCA’s Summer Trails promotion enables distributor customers to earn tiered packages of BCA-branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians who install them.
The Summer Trails theme embodies an outdoorsy sense of rustic, off-road discovery, bringing us into nature during the summer months. The promo items complement this theme perfectly: a baseball cap and rain poncho provide cover from sun and rain, while a bandana offers versatility for many needs. An extendable roaster is perfect for hot dogs and marshmallows around the campfire, and a stainless mug helps keep you hydrated on the trail. A survival knife comes in handy when you need a sharp edge, and a beach towel and dry bag keep you and your gear dry. A camp chair and hammock help you relax in camp or your backyard, and a waterproof Bluetooth speaker provides the soundtrack to summer. Hit the Summer Trails with BCA!
BCA’s 2025 Summer Trails promotion runs from April 1 through June 15, 2025. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
XL Parts | The Parts House announced the appointment of Vikrant Aggarwal as its new president and chief executive officer, effective April 21, 2025. Aggarwal will succeed Mike Odell, who will remain as chief executive officer of Marubeni Automotive Aftermarket Holdings, the parent company of XL Parts, The Parts House, C&K Auto Parts and other Marubeni investments in the U.S. automotive aftermarket.
“Vikrant’s extensive industry knowledge, operational expertise, and collaborative leadership style position him to continue to drive our commitment to delivering exceptional service, achieving sustainable growth, and guiding the organization to a prosperous future,” said Odell.
The succession plan Odell began several years ago when
link hidden, please login to view| link hidden, please login to view initiated the search for a chief operating officer. Aggarwal joined the company in September 2023 and was link hidden, please login to view. With more than 25 years of experience running global business functions, including a worldwide alternator business, XL Parts | The Parts House said Aggarwal has an admirable track record of success in the automotive industry. “I am honored to take on this new role and am excited to lead our incredible team at XL Parts | The Parts House,” said Aggarwal. “I look forward to continuing our growth by developing exceptional talent, ensuring consistently high standards of service for our customers, maintaining strong relationships with our valued vendor partners and continuing to represent the interests of our shareholders.”
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By Counterman
Anchor Industries announced the release of seven part numbers designed for late model BMW coverage. The new part numbers cover over 1,249,500 applications for model years 2016-2025 and represent “excellent sales opportunities,” according to
link hidden, please login to view For more details on
link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post
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By Counterman
Since its inception in 2011, the NAPA Partnership Event (formerly known as the NAPA Vendor Summit) has recognized outstanding suppliers through its Supplier Awards Ceremony. NAPA said the event provides an opportunity to honor the exceptional contributions of NAPA’s valued supplier partners—those who champion innovation, quality and excellence in everything they do.
link hidden, please login to viewadded that the Spirit of NAPA award, in particular, has a rich history and is awarded to a trusted supplier that embodies NAPA’s values. This year’s Spirit of NAPA award winner, Dorman, stood out for its dedication to innovation, commitment to quality and lasting impact on the industry. Below is the complete list of winners:
Innovation Award: Milwaukee Tool Quality Award: East Penn Manufacturing Cataloging Award: Old World Industries Sales Award: TERREPOWER Service Award: Weitron Indirect Supplier Award: Pricefx Spirit of NAPA Award: Dorman Partnership Award: Neal Williams The post
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) is calling for
link hidden, please login to view at Joe’s Garage. Selected sessions will be presented live and in-person at AAPEX 2025 at the Venetian Expo & Caesars Forum in Las Vegas from November 4-6, 2025. Among the selection criteria are the following:
● Relevance to the independent repair community;
● Quality of the proposed session;
● Achievable learning outcomes;
● Presenter or trainer qualifications; and
● Relevance to attendees’ day-to-day work or career.
Session proposals that are promotional or sale-sy in nature will not be selected. Questions about session proposals should be directed to [email protected].
Applicants may submit multiple proposals for consideration and be selected for up to six different possible sessions. Each successfully selected session will be awarded an honorarium of $500 per session, hotel accommodation – plus a $750 stipend toward meals, transportation or other related incidentals.
Please review the
link hidden, please login to view carefully for terms and conditions. AAPEX is one of the fastest-growing conferences and exhibitions in the world. Collectively, the Expo brings together aftermarket buyers and sellers from across the $2.3 trillion-dollar automotive aftermarket industry.
Last year, the
link hidden, please login to view attracted more than 47,000 attendees from roughly 130 countries, nearly 2,700 exhibitors from 46 countries, and 1,300 reporters, influencers and other registered media representatives. The post
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