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MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway
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By Counterman
link hidden, please login to view N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager.
“As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of
link hidden, please login to view “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market.
Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens.
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
In celebration of International Women’s Day this Saturday, March 8, NAPA will be giving away 1,000 free copies of “The Car That She Built”, a children’s book that pays tribute to the women who have paved the way for the next generation of innovators and leaders in automotive technology.
“Our collaboration with TechForce and the She Built Foundation underscores a shared mission to inspire and empower young girls, encouraging them to envision and pursue exciting careers in skilled trades,” said Cassie Bell, chief people officer at
link hidden, please login to view. “By showcasing the achievements and potential of women in the automotive industry, we aim to break down barriers and open garage doors for future generations.” Readers can sign up for their free copy
link hidden, please login to view The campaign will launch on Friday, March 7, and run through the end of Women’s History Month (March). The post
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By Counterman
MAHLE Lifecycle and Mobility (formerly MAHLE Aftermarket) announced the addition of its latest MAHLE Manifold Installation Set (MIS) – MIS19945. Available for GM 5.3L and 6.2L engines in various models of Cadillac, Chevrolet and GMC-branded vehicles, the set includes all the gaskets and seals for a technician to properly re-install the intake manifold, the company said.
The MAHLE gasket MIS portfolio represents the most complete gasket kits available on the market today, covering more than 5 million applications in operation across North America,
link hidden, please login to view announced said in news release. “When a technician invests in one of our MAHLE gasket kits, they can trust that every part needed for the job from beginning to end is packed nicely in the blue MAHLE box,” said Ron McCrum, gasket team product manager, MAHLE Lifecycle and Mobility, North America. “True to OE Form, Fit & Function, customers never have to look elsewhere for a missing component and our easy- to-follow instructions make the installation process simple and convenient.”
Each
link hidden, please login to view gasket MIS set includes everything from valve cover gaskets, plenum gaskets and coolant gaskets to injector O-rings, water and emissions connections, and other miscellaneous gaskets. The post
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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