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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
link hidden, please login to view announced the schedule for what it says is a highly anticipated 2025 flagship event season. Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing
link hidden, please login to view between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said. “The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”
2025 Event Lineup
link hidden, please login to view: Las Vegas Motor Speedway, April 25-27, 2025 link hidden, please login to view: Texas Motor Speedway, May 16-17, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 5-7, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 12-14, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 26-27, 2025 Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at
link hidden, please login to view in Las Vegas (November 4-7) and link hidden, please login to view in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.
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By Counterman
MAHLE Lifecycle and Mobility (formerly MAHLE Aftermarket) announced the addition of its latest MAHLE Manifold Installation Set (MIS) – MIS19945. Available for GM 5.3L and 6.2L engines in various models of Cadillac, Chevrolet and GMC-branded vehicles, the set includes all the gaskets and seals for a technician to properly re-install the intake manifold, the company said.
The MAHLE gasket MIS portfolio represents the most complete gasket kits available on the market today, covering more than 5 million applications in operation across North America,
link hidden, please login to view announced said in news release. “When a technician invests in one of our MAHLE gasket kits, they can trust that every part needed for the job from beginning to end is packed nicely in the blue MAHLE box,” said Ron McCrum, gasket team product manager, MAHLE Lifecycle and Mobility, North America. “True to OE Form, Fit & Function, customers never have to look elsewhere for a missing component and our easy- to-follow instructions make the installation process simple and convenient.”
Each
link hidden, please login to view gasket MIS set includes everything from valve cover gaskets, plenum gaskets and coolant gaskets to injector O-rings, water and emissions connections, and other miscellaneous gaskets. The post
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By Counterman
Standard Motor Products, Inc. (SMP) announced it continues to add to its line of kits. Standard and Blue Streak offer Kits and Multipacks in a variety of categories. Among its most popular are Blue Streak GDI High-Pressure Fuel Pump Kits and Ignition Coil Multipacks, the company said. Blue Streak GDI High-Pressure Fuel Pump Kits help technicians solve low-fuel-pressure symptoms by replacing all components at once to ensure a complete repair,
link hidden, please login to view said. These kits include an all-new high-pressure fuel pump, cam follower, the required seals, and mounting hardware. Ignition coils can lose spark energy over time, causing poor fuel mileage and reduced performance and if one coil fails, it is likely the others are on track to fail. Blue Streak Ignition Coil Multipacks include a full, matched set of new, better-performing coils, saving time, restoring performance and reducing comebacks. SMP said other popular kits include complete Standard Turbocharger Kits, Oil Filter Housing Kits, and Fuel Injector Multipacks and Blue Streak Blower Motor Resistor Kits, Camshaft and Crankshaft Sensor Kits, Variable Valve Timing (VVT) Service Kits and VVT Solenoid Kits. In the past two years, specific Blue Streak Kits have been awarded the Best New Product of the Year and Best Problem-Solver by the Import Vehicle Community, a community of the Auto Care Association.
New coverage has recently been introduced across many of these categories, according to SMP. Blue Streak GDI High-Pressure Fuel Pump Kits have been released for 3.7 million General Motor vehicles, like the 2019-16 Chevrolet Cruze, 2019-18 Chevrolet Equinox, and 2019-18 GMC Terrain. Standard Oil Filter Housing Kits are new for multiple popular makes and models, including the 2024-19 Jeep Grand Cherokee, 2024-19 RAM 1500, 2024-19 Dodge Durango, 2016-11 Volvo S60, and more. Blue Streak Cam and Crank Sensor Kits have been released for a variety of popular Ford vehicles, and Standard Turbocharger Kits are new for Ford, Volvo, and General Motors vehicles like the 2019-16 Chevrolet Cruze and Buick Encore, SMP said.
Commenting on the expansion, John Herc, vice president of vehicle control marketing at
link hidden, please login to view, said, “Parts professionals are looking for more complete kits and multipacks for a number of reasons. First, it helps technicians perform a complete repair without having to chase parts from multiple places. Additionally, service writers find it easier to explain one line item on an invoice rather than a list of parts. Whatever their reason, they look to Standard and Blue Streak for complete repair solutions.” The post
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