Jump to content

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn. 

     

Penzoil Celebrates the Next Mile With New Marketing Campaign

Counterman

By Counterman
in Auto Parts News

 Share

Recommended Posts

Counterman Contributor

Counterman

Posted
Posted

Penzoil recently introduced the “Long May We Drive” campaign, celebrating the thrill of driving and carving your own path on the open road.  

“Every person has a unique story to tell when it comes to driving, and every vehicle can tell a thousand tales,” Penzoil explained in a news release. “No matter where and what someone drives, or whether cars are used for hugging curves in the road, commuting to work or packing up kids and heading for the mountains, Pennzoil wants to celebrate the pursuit of the next mile with this campaign.”

Featuring real drivers with a passion for car culture, “Long May We Drive” focuses on the stories of those who are passionate about taking care of their engine, those who relish the open road or those racing into the record books track by track. One of those real drivers, who not only owns the road but also moves the industry forward, is

link hidden, please login to view
, an automotive content creator. Chen and his daughter are featured in the campaign, tinkering in the garage like a normal weekend, alongside a real cast of drivers including offroad enthusiasts and a five-star-rated rideshare driver.

link hidden, please login to view
, driver of the No. 22 Pennzoil Ford Mustang and two-time NASCAR Cup Series (NCS) champion, is a key driver in this campaign, highlighting his dedication to pushing his engine to the limits.

Pennzoil also is proud to spotlight a budding relationship with motorsports enthusiast

link hidden, please login to view
. In the campaign, Gross demonstrates his drive to celebrate mobility and challenge the norm. As a racecar driver and a C6 quadriplegic who uses hand controls, Gross created the
link hidden, please login to view
to allow others in similar conditions to experience the thrill of driving at racecar speeds.

“Pennzoil is proud to champion his mission of equalizing mobility in motorsports, supporting the Just Hands Racing team’s development of more cars modified with hand controls to hit the racetracks nationwide so people with disabilities can experience the thrill of racing,” the company said.

Cars provide an irreplicable source of freedom and self-expression, and the love of the drive is a common thread that connects us all.

“Wherever your car is going to take you, Pennzoil will be there,” the company said in a news release. “The ‘Long May We Drive’ campaign serves as a reminder that each person’s path of driving is unique, and Pennzoil invites you to join in this exciting ride!”

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Similar Topics

    • Counterman
      FCS Introduces 181 New Numbers
      By Counterman
      link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
      30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
      link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      Federated Celebrates 40 Years with Free Fuel Fridays
      By Counterman
      To kick off its yearlong
      link hidden, please login to view celebration, Federated has brought back the Federated Free Fuel Fridays contest. This time, there will be a total of 40 winners of gift cards that can be used for free fuel. Each Friday through April 11, Federated will announce four randomly selected winners on its link hidden, please login to view and link hidden, please login to view Facebook pages. A $50 gift card will be sent to each of the lucky winners. “As we celebrate 40 years of Federated, we knew we had to bring back one of our most popular contests for those who follow Federated on Facebook,” said John Marcum, director of marketing for Federated Auto Parts. “It’s easy to enter Federated Free Fuel Fridays. With a total of 40 lucky winners, a lot of free fuel will be awarded in recognition of this major milestone.”  
      To enter, visit Federated on Facebook or click on the special
      link hidden, please login to view or link hidden, please login to view contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. Winners will be announced each Friday starting Feb. 7, with the final four winners announced April 11, 2025. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      DMA Celebrates Wins at O’Reilly Leadership Conference
      By Counterman
      DMA Industries won three awards at the 2025 O’Reilly Auto Parts Leadership Conference, the first time the company won three awards in a single year. It is the third straight year DMA has received recognition from O’Reilly Auto Parts. DMA won the following awards:
      Supplier of the Year Sales & Service Excellence Supply Line “Being named Supplier of the Year is a tremendous honor that reflects the hard work, dedication, and collaboration of our entire team,” said John Treece, CEO of
      link hidden, please login to view. “This recognition is a testament to our commitment to delivering excellence across every aspect of our business, from sales and customer service to operations and supply chain management.” “This milestone is not just a win for those of us who attended the event,” Treece added. “It’s a celebration of every member of the DMA team—from our sales and customer service teams to every individual in our distribution centers. Your dedication and attention to detail make accomplishments like this possible.”

      link hidden, please login to viewextended its gratitude to its team for its contributions and to O’Reilly Auto Parts for the recognition. The company said it looks forward to building on this success and continuing to “Execute with Excellence” in 2025 and beyond. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      Federated Auto Parts Celebrates 40th Anniversary
      By Counterman
      Federated Auto Parts, established in 1985, is celebrating its 40th anniversary in 2025. The company was founded by the late Art Fisher. Fisher Auto Parts and Westwood Auto Parts became the first two Federated members. Three additional WDs became members throughout 1985—Automotive Jobbers Supply in April, and Warehouse Inc. and Auto Distributor in December. Today, Federated has more than 80 members located throughout the United States, Canada, the Bahamas and Mexico.
      “The success of Federated over the past 40 years is largely due to the unwavering support and dedication of our members. Federated would not exist without them,” said Sue Godschalk, CEO of
      link hidden, please login to view. “Although we will be celebrating our past throughout the coming year, we will also be looking to the future. Federated will continue to evolve and grow, embracing innovation, expanding and reinforcing partnerships, and providing exceptional value to our members and customers. The next 40 years look very bright.” A yearlong celebration will include special programs, promotions and events for
      link hidden, please login to view members, customers, suppliers and other stakeholders. In recognition of the anniversary, Federated has created a special logo to commemorate the 40-year milestone. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Counterman
      PRT launches 42 New Complete Strut Assemblies
      By Counterman
      PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
      link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
      link hidden, please login to view. For more information, call 1-770-238-1611, visit 
      link hidden, please login to view, or follow @prtautoparts. The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
×
  • Create New...