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Penzoil Celebrates the Next Mile With New Marketing Campaign
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
Standard Motor Products, Inc. (SMP) announced it released a total of 170 new part numbers in the first quarter of 2025, including introductions from
link hidden, please login to view’s Vehicle Control and Temperature Control divisions. New coverage for late-model import and domestic vehicles was added across multiple powertrains, the company said. Ignition Coils have been added for Hyundai cars and SUVs, including the 2024-21 Elantra and 2024-22 Kona, and multiple new applications have been added to Standard’s Advanced Driver Assistance Systems (ADAS) Program. New coverage in this category includes Park Assist Cameras for import and domestic vehicles like the 2024-18 Chrysler Pacifica and 2024-20 Voyager, as well as Nissan, Toyota and Honda vehicles. Seven new ABS Speed Sensors were added, offering coverage for over one million Hyundai vehicles through the 2025 model-year, as well as the 2023-20 Kia Soul and General Motors vans through 2024. Also included in the release were Collision Repair components such as Hood Latch Assemblies, Tailgate Latch Assemblies, and Multi-Function Connectors for over one hundred million vehicles, according to
link hidden, please login to view. Four Seasons New Numbers
New numbers from Four Seasons include nearly 70 Hose Assemblies, adding coverage for over nine million import and domestic vehicles. This new offering includes Liquid Lines for the 2023-19 Subaru Forester, Discharge Lines for the 2024-21 Kia Sorento and 2023-21 Hyundai Santa Fe, and Suction and Liquid Lines for the 2023-21 Toyota Tacoma. Air Door Actuators were introduced for over three million General Motors trucks, as well as the 2021-19 Nissan Altima and 2020-19 Infiniti QX50. Four Seasons’ Reman and New Compressor programs have expanded as well, offering coverage for popular vehicles like the 2022-18 Honda Accord and 2023 Honda Civic. Additional categories that see expansion include Electric Coolant Pumps, Water Inlets, Thermal Management Modules, Heater Cores, Engine Coolant Auxiliary Pumps and more.
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By Counterman
The APA/Trustar 2025 Annual Meeting, held March 21-24 in New Orleans at the Hilton New Orleans Riverside, was a success on many levels, from recognizing supplier and shareholder achievements to forging and renewing business partnerships. Automotive Parts Associates said it prides itself on prioritizing in-person connection opportunities for members, suppliers and shareholders, with this event being an ideal forum for networking.
Guests heard from leaders across the industry, including Ted Hughes with the Auto Care Association and Simeon Gutman with Morgan Stanley. Group sessions on topics ranging from electric vehicles to cybersecurity were offered, as well as the opportunity for one-on-one meetings between members, shareholders and suppliers.
“The business is still people to people, and I think get-togethers like this prove that even more. A lot of business was written, a lot of friendships renewed, and a lot of business relationships renewed, so we had a lot of fun,” said
link hidden, please login to view link hidden, please login to view President Steve Tucker. “We did a lot of business and it was good to see everybody get together. We had a little over 300 people total in attendance and multiple countries [represented], including Germany, Switzerland, the United States and Canada.” The long weekend was capped off by a special awards banquet hosted at the WWII Museum. Attendees wined and dined under restored war planes and got a chance to view one of the exhibits. After dinner, an awards ceremony was held to honor those making significant achievements in the past year.
DENSO came home with the coveted “APA Supplier of the Year” Award, saying it’s through hard work and good partnerships through
link hidden, please login to view that they are able to accomplish everything over the past 365 days. “It just shows that everybody’s efforts are recognized from my sales guys to the people in the warehouse, to all the key functional departments in our business. It’s a team effort, and to be recognized from this group is super important,” Jose Ramirez, senior manager of light-duty and heavy-duty aftermarket sales for DENSO, said. “For us, it’s a big deal, but I think it’s something for all of us to be proud of as a company. Not just the sales guys, but everybody.”
“We value our suppliers, we value our shareholders and members. We are able to get to come together and promote the industry and promote the business as one,” Tucker said.
All of the award winners from this year’s gala, as well as additional images, are showcased below.
2025 Supplier Awards
APA Supplier of the Year Award – DENSO Distinguished OE Partner Award – Hitachi Outstanding Marketing Partner Award – Bosch Cornerstone Award – Standard Motor Products Ambassador Award – Wheeler Fleet Solutions Technology Award – Pricedex Phoenix Award – Holstein Parts APA Supplier Champion Award – David Arriaga APA Shooting Star Award – Judy Sanell 2025 Shareholder Awards
Dan Freeman Excellence Award – Singh Auto Parts
Milestone Awards – 80 Years APA Shareholder
AB&S Warehouse Factory Motor Parts Milestone Awards – 30 Years APA Shareholder
Royal Auto Parts Schulz Motor Parts Wheeler Fleet Solutions Tinker Auto Parts Milestone Awards – 10 Years APA Shareholder
Ideal Auto Parts Inc. Victory Imported Parts New Shareholder
Bob’s Speed & Auto Parts Hamilton Discount Auto Parts New TruStar Members
Parts Universe Technology Auto Parts Axon US The post
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By Counterman
Advance Auto Parts announced it has completed the store closure phase of its transformation plan and is entering its next phase of returning to growth. The company said optimization of the retail footprint was key to Advance’s broader transformation plan to reposition the company for long-term success. Now, more than 75% of the company’s stores are in markets where the company has the No. 1 or No. 2 position based on store density, strengthening its presence in strategic communities.
With that phase complete, Advance said it now expects to open 30 new locations in the United States in 2025 and at least an additional 100 new locations through 2027, including larger “market hubs.”
Since the beginning of this year,
link hidden, please login to view has opened six new stores in Florida, New Jersey, Tennessee and Virginia. Over the next several months, the company said it expects to open additional stores to serve customers across communities in Florida, Illinois, Maryland, Ohio, Virginia and Wisconsin. Advance added it is also continuing the expansion of market hubs with new openings soon in the Midwest. These larger stores will increase availability of parts by placing approximately 75,000 to 85,000 SKUs closer to customers and other local Advance stores, as well as improve Advance’s speed of service with same-day delivery of parts. By comparison, typical Advance stores carry between 20,000 to 25,000 SKUs.
“Advance Auto Parts is on the path to accelerate store growth and focused on the fundamentals of selling auto parts,” said
link hidden, please login to view. “We are excited about what’s to come for Advance. Our team members are committed to providing the right parts and the right service for our PRO and DIY customers in their communities.” In addition to new store openings, Advance said it is creating a better customer experience. The company’s previously announced incremental capital expenditure plan includes additional investments in existing stores related to IT infrastructure, equipment, store repairs, and improved inventory and delivery. The company said it is also providing additional training to team members to enhance customer experience.
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