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By Counterman
March 4 is the deadline to register for four upcoming University of Aftermarket courses through Northwood University.
“These courses offer aftermarket-focused business, management and leadership education for motor vehicle aftermarket professionals,” said Dr. Thomas Litzinger, executive director of the University of Aftermarket and aftermarket industry chair at Northwood University. “We are pleased to offer industry-specific professional development to those working in the industry.”
Four upcoming courses – Consumer Behavior; Selling & Sales Management; The Culture of Leadership; and Aftermarket Field Sales Management — are scheduled to take place from March 18 through May 12.
Aftermarket Field Sales Management
The Aftermarket Field Sales Management course examines the field sales manager’s job activities. Subjects include selling skills; expense management; time management; merchandising/advertising plans; sales-report writing/sales-forecast plans; tradeshow management; and human resource skills.
The Culture of Leadership
The Culture of Leadership course consists of an analysis of organizational factors that influence leadership and management skills. Key aspects include formal and informal groups; norms; sanctions; organizational change; morale; function of committees and teams; role of unilateral decisions; teamwork, empowerment; and ethical philosophy.
It also includes a self-appraisal of leadership and management strengths and areas for development.
Selling & Sales Management
The Selling & Sales Management course will develop students’ competencies in professional selling theory and approaches, presentation skills and sales-management techniques.
The course focuses on developing and maintaining relationships with customers and management of the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties and responsibilities are included.
Consumer Behavior
The Consumer Behavior course will explore the consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology. This includes application of consumer-behavior principles to customer satisfaction, market planning and merchandise-mix decisions. Ethical, diversity and international issues also are explored.
The deadline to register for any of the above four courses is March 4. Registration links, as well as full descriptions of all University of Aftermarket courses, are online here:
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By RockAuto
See what's new at RockAuto in the August Newsletter!
Headlines at RockAuto: Calorstat Cooling System Parts New RockAuto Commercial VW Golf Trivia "The Obvious Problem" Blunder CV Axle Lock Rings Denny's 1969 Pontiac Firebird And More...
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By RockAuto
See what's new at RockAuto in the Early Edition of the August Newsletter!
Headlines at RockAuto: Power Stop Brake Kit Instant Rebate Fashion Week at RockAuto! Porsche Model Name Trivia "The Same Connector?!" Blunder Inexpensive Wiring Problem Prevention Luke's 2001 Toyota MR2 And More...
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By RockAuto
See what's new at RockAuto in the July Newsletter!
Headlines at RockAuto: Ordering the Correct Catalytic Converter Gasoline Trivia "Check What First?" Blunder Identical Electrical Connectors Brett's 1990 Mazda B2600i And More...
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By RockAuto
See what's new at RockAuto in the Early Edition of the July Newsletter!
Headlines at RockAuto: Save on A/C Condensers Cabin Air Filters & Air Quality Movie Car Trivia "Avoiding Hills & Highways" Blunder Disappearing Coolant Mysteries Jeremy's 1969 AMC AMX And More...
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