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Eckes Earns Second-Consecutive Top-10 at Las Vegas
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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
Premium Guard Inc. (PGI) announced it achieved a major milestone at the annual O’Reilly Leadership Conference, held in Houston, Texas, January 22-24, in being honored with two prestigious awards that “underscore the company’s exceptional commitment to performance, innovation and partnership in the automotive aftermarket industry.”
PGI received the Supplier of the Year award, a key achievement it said that recognizes the company’s outstanding performance in delivering high-quality products, operational reliability and unwavering support to O’Reilly Auto Parts and its customers. A news release explained the award reflects PGI’s ability to consistently meet O’Reilly’s standards, provide seamless supply chain execution, and contribute to the success of O’Reilly’s operations and growth strategy.
Additionally,
link hidden, please login to view was honored with the Content and Omnichannel Award, acknowledging its exceptional efforts in supporting O’Reilly’s catalog and online platforms. “PGI’s leadership in first-to-market initiatives ensures that O’Reilly Auto Parts is equipped with the comprehensive product coverage that customers demand, even as the aftermarket continues to experience rapid parts proliferation,” the company said. “By staying ahead of the curve, PGI enables O’Reilly to offer unparalleled selection and meet the evolving needs of professional installers and DIY customers. This recognition highlights PGI’s focus on leveraging accurate and detailed product data to create a seamless omnichannel experience, helping O’Reilly maintain its competitive edge in the marketplace.” “These awards are a testament to the dedication and passion of the entire PGI team,” said Anan Bishara, CEO and founder of
link hidden, please login to view. “The Supplier of the Year award reflects our commitment to flawless execution, operational excellence and supporting our customers’ success. Meanwhile, the Content and Omnichannel Award highlights our strategic focus on innovation, digital transformation and ensuring O’Reilly stays ahead of aftermarket demands. At the core of these achievements is PGI’s unwavering commitment to offering innovative solutions and best-in-class products that consistently meet and exceed the expectations of our partners and their customers.” The post
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By Counterman
link hidden, please login to view announced the opening of its new state-of-the-art fulfillment center in Las Vegas, Nevada. This company said the move doubles its footprint in the Las Vegas metro area. The new facility replaces the previous Las Vegas Distribution Center, which had been in operation since 2019. The company said the fully automated center has integrated AI capabilities designed to optimize operations, improve safety, and expand product availability. The integration allows for streamlined processes, reduced operational costs, and enhanced accuracy in order fulfillment.
“This building will serve as our West Coast flagship, housing between 80% to 90% of our product assortment,” said Michael Huffaker,
link hidden, please login to view Chief Operating Officer. “With its advanced technology, it efficiently handles both conveyable and non-conveyable items, enabling faster order fulfillment and shipping.” The new facility is located at 6271 E Azure Ave, Las Vegas, NV 89115.
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By NAPA
Chase Elliott and the No. 9 link hidden, please login to view team qualified fourth for Sunday’s NASCAR Cup Series race at Sonoma Raceway, leading the Hendrick Motorsports contingent. The 28-year-old driver finished stage one in fourth and followed that up with a 31st-place result in stage two after short pitting. In the final stage, Elliott took over the lead on lap 81 during the pit cycle prior to visiting pit road on lap 84 for four tires and fuel. Rejoining the race in the 12th position, he battled back to fourth before the checkered flag waved. The Dawsonville, Georgia, native advanced to second in the driver points standings and is now just 14 markers behind the leader. Chase Elliott and the No. 9 NAPA Gold Filters team qualified fourth for Sunday’s NASCAR Cup Series race at Sonoma Raceway, leading Hendrick Motorsports’ four-car contingent. Elliott’s No. 9 NAPA Gold Filters Chevrolet Camaro ZL1 showed speed from the drop of the green flag. He maintained his fourth-place running position in the opening laps. When the caution flag was displayed on lap three, Elliott relayed to crew chief Alan Gustafson that the NAPA Gold Filters Chevy’s handling wasn’t bad. Opting to restart from the outside lane in the third row, the 28-year-old driver retook the fourth position on lap seven and remained there until the yellow flag waved again on lap 16. Staying out under the caution, he restarted from third on lap 19 and was scored in fourth when another incident brought out the caution the very same lap. The No. 9 team opted not to pit, and Elliott took the green flag from the second row on lap 23. With the remainder of the stage going caution-free, the 2020 Cup Series champion took the green-and-white checkered flag in the fourth position at the conclusion of lap 25.
Elliott remained on the track during the stage break, lining up third to start the second segment of the race on lap 30. After initially holding onto the third position, Elliott got loose and slipped to fourth before the caution came out on lap 32. Once again, the team opted not to pit under the yellow. This time, Elliott chose the outside lane for the lap-35 restart. He was scored fifth when another incident slowed the race just one lap later. Staying out, Elliott lined up fifth on lap 40. A chaotic restart triggered another caution, with the driver of the No. 9 Chevy being scored seventh at the time of the yellow flag. As part of the team’s strategy, Elliott again did not visit pit road. He restarted seventh on lap 43 and improved to sixth before coming to pit road under the green flag on lap 51 for four tires and fuel. He re-entered the track and laid down the fastest lap of the race before ending stage two in the 31st position on lap 55.
“I feel like my balance is pretty good here. Just have to put it together,” was the report from Elliott under the stage-ending caution. He took the green flag for the final stage from the 25th position on lap 60 and improved to 15th before teams began making their final pit stops of the race on lap 68. Elliott remained on the track and took over the lead on lap 81. Just three laps later, Gustafson called his driver to pit road for four fresh tires and fuel. Elliott rejoined the race in the 12th position and re-entered the top 10 with 23 laps to go. He continued to press forward and was up to seventh with four laps remaining. He gained three more positions to earn a fourth-place result when the checkered flag waved.
The result was Elliott’s fourth top-five finish at Sonoma in the Cup Series and his sixth top-five of the 2024 season. A strong points day moved Elliott up to second in the driver points standings, just 14 markers behind the leader.
“It was a normal road course race,” Elliott said. “I felt like we were on the right strategy, I just lost too much time there early in the race. I fell back a few rows and felt like our group that we were racing against were who we were probably going to be racing for the win. Fell behind there early; lost a couple of rows and just never could get it back. I’m not sure I had the pace Kyle (Larson, race winner) had, but thought we were a solid top-three to five car and that’s where we finished. We’ll try again next week.”
Start / Finish: 4 / 4
Points Standing / Total: 2nd / 547 pts. (-14)
Next Race: Sunday, June 16, Iowa Speedway
How to Watch or Listen: USA, MRN or SiriusXM
NAPA:
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By NAPA
Chase Elliott and the No. 9 link hidden, please login to view team qualified 17th for Sunday’s NASCAR Cup Series race at WWT Raceway. The 28-year-old driver advanced to 10th to end the first stage before finishing the second stage in the fourth position. During the final stage, pit strategy came into play. After pitting for right-side tires and fuel on lap 208, Elliott took the checkered flag to earn a 13th-place finish. The Dawsonville, Georgia, native advanced to third in the driver points standings, just 27 markers behind the leader. Chase Elliott and the No. 9 NAPA Auto Parts team qualified 17th for Sunday’s NASCAR Cup Series race at WWT Raceway. The 28-year-old driver’s No. 9 NAPA Auto Parts Chevrolet Camaro ZL1 showed speed from the drop of the green flag. At a track that was difficult to pass on, Elliott advanced to 15th by lap two and was scored 16th when the first caution of the race came out on lap three. Staying out, Elliott restarted from the 16th position and improved to 14th before another yellow flag waved on lap 17. The Dawsonville, Georgia, native radioed to crew chief Alan Gustafson that the No. 9 NAPA Chevy had “a little more build to the right rear than I’d like to have.” The team ultimately made the call not to pit and Elliott lined up 13th for the lap-23 restart. From there, he pressed forward and entered the top 10 for the first time of the race on lap 26. He remained there until the green-and-white checkered flag waved to end the first stage on lap 45.
Under the stage-ending caution, Elliott relayed that he didn’t think the No. 9 NAPA Chevy was in a bad place. Gustafson called his driver to pit road for four tires, fuel and an air-pressure adjustment. With some teams opting not to pit and others pitting for only two tires, Elliott took the green for stage two from the 17th position on lap 55. During a chaotic opening lap, the 2020 Cup Series champion was battling four-wide for position when the NAPA Chevrolet was forced up into the wall. Elliott was able to stay out on the track but reported that the contact knocked the toe out. Still, he continued to advance his position, moving into the top 10 on lap 56 and improving to sixth by lap 72. As a long green-flag run ensued, pit stops got under way on lap 91 with Elliott pitting from the third position on lap 96. Gustafson made the call for right-side tires and fuel. Elliott re-entered the track in the 24th position and improved to 15th before a caution slowed the race at lap 112. Opting not to pit under the yellow, Elliott restarted from the second position on lap 120. He continued to race in the runner-up spot until the closing laps of the stage when cars on fresher tires caught up to him. The Hendrick Motorsports driver held his own and remained inside the top-five running order to finish stage two in the fourth position on lap 140.
Elliott brought the NAPA Chevrolet to the attention of his crew for four tires and fuel during the stage break. With teams on varying pit strategies, the driver of the No. 9 lined up 14th to start the final stage on lap 149. Elliott continued to battle inside the top 20 and was scored 13th when the first of the teams started making pit stops on lap 174. Having pitted more recently than some of the field, Elliott remained on the track and reported to his team that the NAPA Chevrolet was “tighter with the front end and loose with the back.” Gustafson called Elliott to pit road from the second position on lap 208 for right-side tires and fuel. He was running in 12th once the pit cycle was completed on lap 225. When the checkered flag waved on lap 240, Elliott crossed the line to finish 13th.
Elliott improved one position in the driver points standings and is now third, only 27 markers behind the leader.
Start / Finish: 17 / 13
Points Standing / Total: 3rd / 507 pts. (-27)
Next Race: Sunday, June 9, Sonoma Raceway
How to Watch or Listen: 3:30 p.m. ET on FOX, PRN or SiriusXM
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