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By Counterman
link hidden, please login to view announced the introduction of its link hidden, please login to view, which it said is a premium lineup of purpose-designed brake pads for the commercial vehicle segment features five customized formulations, including link hidden, please login to view and link hidden, please login to view. “Each design offers advanced friction technology to deliver a premier level of performance matched to vehicle usage,” the company said. The program will be available in early 2025 to meet the automotive needs of the underserved commercial and fleet market, and is on display at AAPEX, at the Mevotech booth #A3038.
“We’re excited to launch the TTX Brakes category, showcasing our commitment to the design and development of products customized for the individual needs of high-usage commercial vehicles and working trucks. As a brand, it’s an important milestone in expanding our TTX product category that has become synonymous with extreme strength and durability for a market segment that relies on optimal performance without compromise,” said Todd Hack, EVP sales and marketing, Mevotech.
Mevotech said all TTX Brake pads come with a comprehensive installation kit to facilitate a more seamless install that saves up to 30 minutes. Installation boxes include caliper mounting hardware.
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By Counterman
link hidden, please login to view, a global manufacturer of filtration products, and AMN/Counterman magazine named Moe Ali of Arch Auto Parts the 2024 Counter Professional of the Year. Ali is the vice president of sales at Arch Auto Parts, a division of NexaMotion Group. The Counter Professional of the Year award, sponsored by WIX Filters and presented at AAPEX in Las Vegas, annually recognizes an automotive aftermarket parts professional whose dedication, work ethic and expertise elevate their business and the profession as a whole.
“Moe’s commitment to customer service is what sets him apart,” says Tina Davis, senior marketing manager – WIX global and US. “No one is more dedicated to getting the right parts for his customers. It’s why they continue to come back to him decades later. We are honored to recognize Moe as the 2024 Counter Professional of the Year.”
Born in Guyana, Ali came to the United States at the age of eight. He was still in high school when he took a job as a part-time employee at Arch Auto Parts in Hollis, New York. Over the years, he took on a variety of roles, all of which helped develop the skills and knowledge needed to thrive as an aftermarket parts professional.
“Moe has developed excellent parts and sales skills,” said Chris Bodh, group president of general repair businesses at Arch’s parent company, NexaMotion Group. “He’s loved and respected by his staff and customers and has an amazing attitude, even when he is juggling a lot of priorities.”
Ali has made a career based on exceptional customer service. Developing relationships is what keeps generations of customers coming back to him. His philosophy is simple: “Get ‘em the right part, the first time.”
“Moe just worked hard and earned a lot of respect from a lot of his colleagues and customers,” said Kish Samaroo, vice president of operations at Arch Auto Parts. “He is the go-to guy. Every customer wants him because he has this personality that is really cool and calm.”
Despite ascending to an executive role, Ali doesn’t shy away from the sales floor. He says he’d rather be “where the action is.”
“It is truly an honor to award Moe as the 2024 Wix Filters Counter Professional of the Year,” said Jeff White, managing editor of Counterman. “He is deeply dedicated to his work, but it’s a labor of love. Moe goes beyond just selling a part—he cultivates relationships with his customers. People like Moe make the aftermarket great.”
As dedicated as he is to the business, Ali still makes time for his family: his wife of 28 years, Ramona, and their two daughters, both in their 20s.
As part of the Counter Professional of the Year award, Ali and his wife received an all-expenses paid trip to Las Vegas for AAPEX 2024. He was honored during the AWDA luncheon and was presented the award during the AMN/Counterman Counter Professional of the Year reception.
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By Counterman
Mevotech announced the release of 239 new part numbers, featuring TTX front lower forward control arms for police vehicles. The company said the parts are engineered for late-model Ford Explorer and Ford Police Interceptor Utility vehicles. A news release from
link hidden, please login to view explained the parts come with three exclusive patented technologies to withstand severe conditions, including high heat and heavy loads. A full replacement kit of Repel-TEK coated hardware—including the frame bolts—is supplied to speed up installation, the company said.
link hidden, please login to viewadded that it is releasing 40 additional products, including parts for late-model Ford pickups and SUVs, such as ball joints from the Supreme and TTX lines, as well as TTX inner tie rod ends. Key release highlights, according to Mevotech, include:
2024-2020 FORD EXPLORER 2023-2020 FORD POLICE INTERCEPTOR UTILITY CTXMS401286/CTXMS401287
Front L/R Lower Forward Control Arm
Patented greaseable and self-lubricating sintered Dynamic Control Bearing optimizes service life and increases durability. Exclusive patented Bi-Metallic technology allows sintered bearings to be used in unitized aluminum control arms. Patented locking multi-lipped dust boot design seals out contaminants and protects internals. Added knurling to the bushing sleeve improves retention to the vehicle frame. Repel-TEK anti-corrosion coated hardware, including vehicle frame bolt, makes installation quick and easy. 2024-2021 FORD F-150
TXMS40554 Front Upper Ball Joint
Patented greaseable and self-lubricating sintered Dynamic Control Bearing and Directional Bearing optimize part life and durability. Patented locking multi-lipped dust boot seals out contaminants. Entire part is protected by Repel-TEK anti-corrosion formula. Repel-TEK anti-corrosion coated hardware included makes installation a snap. 2023-2021 FORD BRONCO
TXMS40560 Front Upper Ball Joint
Patented greaseable and self-lubricating sintered Dynamic Control Bearing optimizes part service life for vehicles often used as working trucks. Patented locking multi-lipped dust boot prevents contaminant ingress. Thicker housing flange improves part strength. Repel-TEK anti-corrosion formula protects entire part and hardware. 2024-2021 FORD F-150
2024-2022 FORD EXPEDITION TXMS40785
Front Inner Tie Rod End
Enhanced bearing material improves part strength and longevity. Included jam nut, dust boot and dust boot clamps ensure a complete install. “Zip-tie” style rack end clamp enables a quicker fitting. Repel-TEK anti-corrosion coating on entire assembly makes future alignments easier. Pre-applied thread locking compound reduces assembly time Additional application: 2024-2022 Lincoln Navigator. 2023-2020 FORD RANGER
MS40564 Front Lower Ball Joint
Greaseable and self-lubricating sintered bearings replace OE-style plastic for increased durability. Upgraded multi-lip boot design wicks away contaminants and protects internals. Bootstaller tool enables precise and secure fitting in three easy steps. Entire part, hardware and bootstaller are anti-corrosion coated to extend service life. The post
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By Counterman
Sue Godschalk has been named Chief Executive Officer of
link hidden, please login to view. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at
link hidden, please login to view, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”
The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.
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