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Advance Launches ‘Diehards Choose DieHard’ Campaign
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By Counterman
As the 2025 NASCAR Advance Auto Parts Weekly Series heats up, Advance Auto Parts and NASCAR announced a new collaboration. The Advance NASCAR partnership will support local short track racing through “Advance Auto Parts Night at the Races” in 17 markets.
The program aims to boost support for local tracks, drivers and their communities throughout the season. During select race weeks, fans from Colorado National Speedway to Seekonk Speedway will experience special events. These will happen both at the tracks and at Advance Auto Parts retail stores nearby.
Advance NASCAR Partnership Fuels Local Track Engagement
“
link hidden, please login to view has been a tremendous partner in raising the profile of short track racing across the country for the past several years, and this is an exciting next step in working together to grow motorsports on the local level,” said Joseph Dennewitz, managing director of NASCAR Regional. “This is a great opportunity for NASCAR and Advance Auto Parts to show appreciation to our race fans who cheer on their favorite drivers at local short tracks each week, as well as support some of the best venues and racing in NASCAR.” Dominion Raceway in Woodford, Virginia and South Boston Speedway will launch the new program in April. Grandview Speedway in Pennsylvania will close the season in September.
Advance Stores Host Fans and Drivers
Each “Advance Auto Parts Night at the Races” will include activities at a local Advance Auto Parts store. Stores will host driver autograph signings, giveaways, and other fan-friendly experiences.
“As NASCAR’s Official Auto Parts Retailer, we’re thrilled to further enhance fans’ experience and ignite their excitement both at our stores and at local tracks where people are passionate about racing,” said Jason Hand, senior vice president of U.S. Stores. “Advance Auto Parts is all about being your community store, so we’re excited to support local tracks, dedicated NASCAR fans, and our customers in their own backyard.”
Visit the
link hidden, please login to view to find fan events and race dates near you. Full Schedule of 2025 Advance Auto Parts Night at the Races:
April
19 – Dominion Raceway (Virginia)
26 – South Boston Speedway (Virginia)
May
10 – Bowman Gray Stadium (North Carolina)
17 – Seekonk Speedway (Massachusetts)
24 – Berlin Raceway (Michigan)
31 – Jennerstown Speedway Complex (Pennsylvania)
June
7 – Elko Speedway (Minnesota)
13 – Wake County Speedway (North Carolina)
13 – Limaland Motorsports Park (Ohio)
21 – Langley Speedway (Virginia)
July
26 – Riverhead Raceway (New York)
30 – Hawkeye Downs Speedway (Iowa)
August
9 – Salina Highbanks Speedway (Oklahoma)
9 – Colorado National Speedway (Colorado)
15 – Lee USA Speedway (New Hampshire)
30 – New Smyrna Speedway (Florida)
September
6 – Grandview Speedway (Pennsylvania)
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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
Advance Auto Parts announced it has completed the store closure phase of its transformation plan and is entering its next phase of returning to growth. The company said optimization of the retail footprint was key to Advance’s broader transformation plan to reposition the company for long-term success. Now, more than 75% of the company’s stores are in markets where the company has the No. 1 or No. 2 position based on store density, strengthening its presence in strategic communities.
With that phase complete, Advance said it now expects to open 30 new locations in the United States in 2025 and at least an additional 100 new locations through 2027, including larger “market hubs.”
Since the beginning of this year,
link hidden, please login to view has opened six new stores in Florida, New Jersey, Tennessee and Virginia. Over the next several months, the company said it expects to open additional stores to serve customers across communities in Florida, Illinois, Maryland, Ohio, Virginia and Wisconsin. Advance added it is also continuing the expansion of market hubs with new openings soon in the Midwest. These larger stores will increase availability of parts by placing approximately 75,000 to 85,000 SKUs closer to customers and other local Advance stores, as well as improve Advance’s speed of service with same-day delivery of parts. By comparison, typical Advance stores carry between 20,000 to 25,000 SKUs.
“Advance Auto Parts is on the path to accelerate store growth and focused on the fundamentals of selling auto parts,” said
link hidden, please login to view. “We are excited about what’s to come for Advance. Our team members are committed to providing the right parts and the right service for our PRO and DIY customers in their communities.” In addition to new store openings, Advance said it is creating a better customer experience. The company’s previously announced incremental capital expenditure plan includes additional investments in existing stores related to IT infrastructure, equipment, store repairs, and improved inventory and delivery. The company said it is also providing additional training to team members to enhance customer experience.
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By Advance Auto Parts
Leading automotive aftermarket parts provider also investing to improve customer experience, increase parts availability and speed of service with same-day delivery
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, announced today that it has completed the store closure phase of its transformation plan and is entering its next phase of returning to growth.
Optimization of the retail footprint was key to Advance’s broader transformation plan to reposition the company for long-term success. Now, more than 75% of the Company’s stores are in markets where the company has the No. 1 or No. 2 position based on store density, strengthening its presence in strategic communities.
With that phase complete, the Company now expects to open 30 new locations in the United States in 2025 and at least an additional 100 new locations through 2027, including larger “market hubs.”
Since the beginning of this year, Advance has opened six new stores in Florida, New Jersey, Tennessee and Virginia. Over the next several months, the company expects to open additional stores to serve customers across communities in Florida, Illinois, Maryland, Ohio, Virginia and Wisconsin.
Advance is also continuing the expansion of market hubs with new openings soon in the Midwest. These larger stores will increase availability of parts by placing approximately 75,000 to 85,000 SKUs closer to customers and other local Advance stores, as well as improve Advance’s speed of service with same-day delivery of parts. By comparison, typical Advance stores carry between 20,000 to 25,000 SKUs.
“Advance Auto Parts is on the path to accelerate store growth and focused on the fundamentals of selling auto parts,” said Shane O’Kelly, president and chief executive officer. “We are excited about what’s to come for Advance. Our team members are committed to providing the right parts and the right service for our PRO and DIY customers in their communities.”
In addition to new store openings, Advance is creating a better customer experience. The Company’s previously announced incremental capital expenditure plan includes additional investments in existing stores related to IT infrastructure, equipment, store repairs and improved inventory and delivery. Advance is also providing additional training to team members to enhance customer experience.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of December 28, 2024, Advance operated 4,788 stores primarily within the United States, with additional locations in Canada, Puerto Rico, and the U.S. Virgin Islands. The company also served 934 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Forward-Looking Statements
Certain statements herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are usually identifiable by words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast, “guidance,” “intend,” “likely,” “may,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “should,” “strategy,” “target,” “will,” or similar language. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, statements about the Company’s strategic initiatives, restructuring and asset optimization plans, store and location opening plans, operational plans and objectives, and statements regarding expectations for future business and financial performance, as well as statements regarding underlying assumptions related thereto. Forward-looking statements reflect the Company’s views based on historical results, current information and assumptions related to future developments. Except as may be required by law, the Company undertakes no obligation to update any forward-looking statements made herein. Forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements. They include, among others, the Company’s ability to hire, train and retain qualified employees, the timing and implementation of strategic initiatives, risks associated with the Company’s restructuring and asset optimization plans, deterioration of general macroeconomic conditions, geopolitical factors including increased tariffs and trade restrictions, the highly competitive nature of the industry, demand for the Company’s products and services, risks relating to the impairment of assets, including intangible assets such as goodwill, access to financing on favorable terms, complexities in the Company’s inventory and supply chain and challenges with transforming and growing its business. Please refer to “Item 1A. Risk Factors” of the company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”), as updated by the company’s subsequent filings with the SEC, for a description of these and other risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements.
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