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Advance Launches ‘Diehards Choose DieHard’ Campaign
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By Counterman
Advance Auto Parts announced that it has appointed Jeff Vining as executive vice president, general counsel and corporate secretary, effective March 2, 2025. In this role, the company said Vining will be responsible for all aspects of the Advance’s legal, corporate governance and compliance functions. Vining will report directly to Shane O’Kelly, president and chief executive officer.
The company added that Tammy Finley, who currently serves in this role, is retiring and will stay with Advance in an advisory capacity to support the transition. Finley spent 27 years at Advance in the legal, human resources and communications functions.
link hidden, please login to viewsaid she was vital in leading the company through almost three decades of growth and change management, and, most recently, the divestiture of the Worldpac business. “Jeff’s experience in supporting successful business transformations and driving efficiencies is critical for the success of our strategic action plan,” O’Kelly said. “We are thankful for Tammy’s many contributions over the years along with her passion for Advance and our team members. We wish her all the best as she retires.”
A news release from
link hidden, please login to view explained that Vining brings more than 20 years of deep legal expertise within publicly traded companies, including key areas such as corporate governance, M&A, risk management, labor and employment, and litigation. Most recently, he served as general counsel and secretary at Unifi, Inc., where he was responsible for the company’s global legal functions and ensuring compliance with corporate governance requirements. Vining received his Doctorate of Jurisprudence at the University of Richmond School of Law in Richmond, Virginia, and his Bachelor of Science from James Madison University in Harrisonburg, Virginia.
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By Counterman
Advance Auto Parts, Inc. presented its 2024 Vendor of the Year Award to Valvoline Global during “Accelerate,” the company’s annual vendor appreciation and leadership kickoff event in Orlando, Florida. This year, the company brought together vendors and team members in one place to fuel “incredible energy” behind executing
link hidden, please login to view three-year strategic plan, while honoring companies that make a positive impact on the business, the company said. “We want to recognize and congratulate vendors like Valvoline that provide the collaboration, partnership and expertise critical for delivering fast, reliable service,” said Bruce Starnes, executive vice president, chief merchant. “We see passion and performance from our vendors every day, which helps drive solutions to better meet the needs of our DIY and professional customers. We thank all our vendors for their contributions to Advance Auto Parts.”
2024 Vendor Partner of the Year: Valvoline Global
Advance said Valvoline is an extraordinary partner, explaining the company plays a role in the launch of new products with exceptional fill rates, delivers innovation in stores for customers, and supports the launch of new systems and processes. Valvoline consistently showcases its belief in collaboration, building strong partnerships, and best-in-class services, according to Advance.
Other Vendor Award Winners and Why they were Chosen:
This is How We Advance Awards: MotoRad, DRiV, and Pulsar
MotoRad, DRiV, and Pulsar provide leading category management services, deliver accurate data, and go above and beyond to provide exemplary service.
Vendor Rep Partner of the Year Award: Josco, Inc.
Josco’s strategic approach enabled Advance to stand up the Carquest Premium Undercar Specialist and Trainer Team.
Excellence in Ecomm Partner of the Year Award: ITW Global Brands
ITW’s proactive collaboration across teams ensures Advance’s customers have the right information to make informed purchase decisions.
Visionary Partner of the Year Award: Wetherill Associates
Wetherill Associates approaches challenges with creativity and collaboration, proactively delivering solutions that align with Advance’s business needs.
Supply Chain Partner of the Year Award: Dorman Products, Inc.
Dorman’s dedication to working across all functions within Advance’s supply chain defined delivery optimization.
Inventory Partner of the Year Award: Highline Warren
Highline Warren’s commitment to drive shared successes paved the way for Advance’s team members to expedite orders fast.
Professional Excellence Champion: Premium Guard
link hidden, please login to view is dedicated to working cross functionally, to produce coverage expansion solutions, and always willing to go the extra mile. DIY Excellence Champion: Chemical Guys
Chemical Guys’ approach to the category through the introduction of bold, innovative items has generated a loyal following among DIY customers.
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