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ELECTRICAL CONNECTIONS OR LOW VOLTAGE: Both Can Create Intermittent Electrical Challenges
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By Clifford Auto Parts
When it comes to keeping your vehicle running smoothly and efficiently, investing in the right auto parts is crucial. Whether you're a car enthusiast, a professional mechanic, or simply a vehicle owner who takes pride in proper maintenance, the quality of your parts can make all the difference. At Clifford Auto Parts, we understand the importance of using high-quality automotive components, and that's why we're committed to providing the best products and services to our customers.
The Importance of Using High-Quality Auto Parts
Imagine this: You're driving down the highway, and suddenly your car begins to sputter and lose power. More often than not, this is caused by failing or low-quality parts that just couldn't handle the wear and tear. By choosing high-quality, durable parts, you’re not just maintaining your vehicle; you’re investing in its performance and longevity.
Here’s why using premium auto parts is essential:
✓ Improved Fuel Efficiency: High-quality Engine Control Modules (ECMs) and Powertrain Control Modules (PCMs) ensure that your engine operates at optimal levels, helping to maintain fuel efficiency and reduce emissions.
✓ Extended Vehicle Lifespan: Investing in quality parts reduces the risk of sudden breakdowns and costly repairs. Regularly replacing worn-out components with durable ones can extend the life of your vehicle.
✓ Enhanced Safety: Faulty parts can compromise the safety of your vehicle. By using reliable components from trusted suppliers like Clifford Auto Parts, you ensure your car remains safe on the road.
Why Choose Clifford Auto Parts?
At Clifford Auto Parts, we specialize in providing a wide range of automotive components, including:
Engine Control Modules (ECMs) Powertrain Control Modules (PCMs) Transmission Control Modules (TCMs) We cater to major brands like Chevrolet, Dodge, Ford, GMC, and Chrysler, and many more. ensuring that you get the exact parts you need for your vehicle. Here’s what sets us apart:
1. Uncompromised Quality
We understand that your vehicle deserves the best. All of our parts are rigorously tested to meet or exceed OEM standards. When you purchase from Clifford Auto Parts, you’re not just buying a product; you’re investing in quality that you can trust.
2. Fast & Free Shipping Across the U.S.
We know how important it is to get your car back on the road quickly. That’s why we offer fast, reliable shipping throughout the United States, free of charge. Order today, and we’ll have your parts at your doorstep in no time.
3. Lifetime Warranty on All Parts
We stand behind the quality of our products, which is why we offer a lifetime warranty on all parts. If something goes wrong, we’ve got you covered.
4. Dedicated Customer Support
Not sure which part you need? Our experienced team is here to assist you. Whether you have questions about compatibility or need help troubleshooting an issue, we’re just a call away.
Top-Selling Products at Clifford Auto Parts
Here’s a look at some of our best-selling products:
🚗 Chevrolet Engine Control Modules (ECM)
Ensure your Chevy runs smoothly with our top-rated ECMs, designed to optimize engine performance and fuel efficiency.
🚚 Dodge Powertrain Control Modules (PCM)
Experience smooth gear shifts and improved performance with our Dodge PCMs, specifically designed to enhance the driving experience.
🚙 Ford Transmission Control Modules (TCM)
Our Ford TCMs are engineered to provide precise control over your vehicle’s transmission, ensuring reliability and longevity.
Customer Testimonials
"Clifford Auto Parts has been a game-changer for me. The lifetime warranty and free shipping made it an easy decision to choose them over other suppliers. My car's performance has never been better!" – David S., New York
"I was impressed by the fast shipping and the quality of the parts I received. The customer support team was very helpful in guiding me to the right ECM for my Dodge Ram." – Sarah P., California
Join the Clifford Auto Parts Community
Are you tired of dealing with subpar auto parts that leave you stranded on the side of the road? It's time to make the switch to Clifford Auto Parts. Our parts are designed to keep your vehicle performing at its best, ensuring you get the most out of every drive.
Visit our website today at
link hidden, please login to view to browse our full range of automotive components.
Engage with Us We’re always here to help and love connecting with automotive enthusiasts. If you have any questions or need advice on choosing the right parts for your vehicle, don’t hesitate to reach out to us. Let's keep your car running smoothly!
🔧 Clifford Auto Parts – Driving quality, performance, and satisfaction.
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By Counterman
link hidden, please login to view announced the company has expanded product coverage for its starter and alternator, brake caliper, brake pad, brake shoe, power brake booster and brake rotor programs, with 505 new part numbers covering 302 million vehicles in operation. The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by
link hidden, please login to view, which serve the professional installer market. A select list of late-model part number introductions can be found link hidden, please login to view. A complete list is available by contacting a Motorcar Parts of America sales representative. “In addition to our private label offerings, our Quality-Built and Pure Energy products are steadily gaining momentum in the professional market, and the introduction of new part numbers underscores our proactive approach to developing, cataloging, and distributing products to meet evolving demand,” said Jamie Cook, senior vice president of sales and marketing.
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By Counterman
Advanced low-voltage battery solutions provider
link hidden, please login to view, announced a strategic investment in Altris, a pioneer in sustainable sodium-ion battery technology, with the aim of manufacturing low-voltage, sodium-ion (Na-ion) batteries for the automotive sector.
link hidden, please login to view expects its investment to initially enable Altris to finalize and start pilot production of Na-ion automotive batteries, followed by commercial production beginning in 2026. This equity stake builds on a joint development agreement (JDA) between Clarios, producer of one in three of the world’s low-voltage car batteries, and Altris, a leader in sodium-ion cathode material and battery cell technology, focused on low-voltage Na-ion batteries, according to a news release announcing the strategic investment.
Clarios said it will leverage its expertise in Battery Management Systems (BMS), software and system integration to design the Na-ion low-voltage automotive battery system to optimize battery performance.
Altris, on the other hand, will focus on developing the sodium-ion cell technology for this low-voltage application. Every vehicle, including hybrid electric and fully electric vehicles, requires a low-voltage energy source to power an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences.
The Clarios low-voltage system architecture, comprising multiple networks and battery power sources, is essential for powering critical safety features and ensuring redundancy in vehicle electrical systems, the company said. Sodium-ion batteries are well suited to meet these increased power demands. At the same time, they are inherently sustainable and easy to recycle.
“A sodium-ion battery solution perfectly complements our chemistry-agnostic portfolio, neatly dovetailing with lithium-ion and lead-acid options to capture the best attributes of both: high performance and lower cost,” said Federico Morales-Zimmermann vice president and general manager, global OEM customers and technology at Clarios. “A sodium-ion battery system provides agility for automakers seeking options in meeting intensifying low-voltage demands created by advanced vehicle technologies.”
The materials used to produce sodium-ion cells – salt, wood, iron and those found in air – are abundant globally and are free from harmful chemicals or minerals mined in conflict zones. Developing Na-ion batteries for vehicles would represent an important advancement in automotive battery technology, while advancing the auto industry’s circularity goals, Clarios said.
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By Counterman
“Humans think AI is going to replace them,” says Mike Mohler, executive vice president and chief purchasing officer with the Automotive Parts Service Group.
“It won’t. Somebody using AI to be better than you will replace you.”
The integration of artificial intelligence in the aftermarket is more advanced than many people might realize, according to Mohler. It’s already yielding impressive results for those who are using it effectively. The primary challenge is not just the availability of data, but the effective use of that data to drive actionable insights and decisions. Mohler cites a report from Accenture showing that AI-driven price optimization can result in a 5% increase in gross margin and a 15% boost in revenue.
“You look at some of our competitors, and they’re able to post comparatively outrageous profit margins,” says Mohler. “They’re using AI for logistical prowess. They’re using it for customer service. They’re using it to get the right pricing in play.”
The ability to make informed decisions based on comprehensive data analysis is a major advantage of AI. Data scientists in the aftermarket industry are increasingly using the technology to turn large sets of data into actionable insights. This includes identifying market trends, customer preferences and operational inefficiencies. The application of AI in this area can lead to better strategic planning and improved business outcomes. Mohler says those applications can have a significant impact on profitability.
“Let’s say the average WD would have a 25-45% gross profit margin, given their business model. Some competitors are posting 58%. AI is going to be the tool to help them catch up. We’ve got to get to 53% minimum, I think. That’s a rarefied position, but it’s been tested by some of the smartest people that I know, and it should be achievable when we’re planning and we’re hoping that it is,” Mohler explains.
A Customer Experience Revolution
AI’s application extends to customer service as well. Chatbots and virtual assistants are now commonplace, offering customers quick and efficient service. These AI-driven tools have evolved to the point where they can engage in conversations that are increasingly indistinguishable from human interaction.
“I wonder how many people know that they’re talking to a chatbot when they’re talking to a chatbot?,” asks Mohler.
Navigating the Risks
Despite its advantages, AI’s integration into the aftermarket raises several concerns. Cybersecurity is one of them, as increased reliance on data systems introduces new vulnerabilities.
“We have employees with access to the internet at a thumb’s notice, and if we’re not careful, they can mistakenly click on something that could disrupt our business for months,” Mohler explains.
Mohler also expresses concerns about protecting intellectual property. Misuse of data or inadequate protection against competitive eavesdropping could undermine trust and impact the industry’s integrity.
“Once the data hits the public domain, how do we protect it and how do we make sure that it’s not being used against us? How do we know that we’re not enabling our competitor who’s able to electronically eavesdrop on one another like never before?,” asks Mohler.
Envisioning AI’s Next Steps
Mohler stresses that AI’s influence on the aftermarket is only in its infancy. Over the next 5-10 years, he envisions an advancement from a basic understanding of AI as an algorithmic tool to more specialized applications tailored to industry-specific needs.
“So my thought would be that companies would have their own internalized GPTs and industries would have their own internalized GPTs. My hope is also that we will become as skilled at selling to disembodied customers via e-commerce as we are at selling to them when they’re across the counter from us or in our stores,” Mohler says.
Mohler references the seven stages of AI when looking ahead to the technology’s impact on the aftermarket.
“When it comes to supply chain, when it comes to logistically moving products around, when it comes to optimizing sale price, optimizing customer service, my hope is that we will be a little closer to stage seven. Right now, we’re really at stage one and a half, maybe two,” says Mohler.
As the technology evolves, moving beyond its current capabilities, AI’s exact impact on the aftermarket, and countless other industries, will be even more profound. Companies that invest in AI and adapt to its changes will be well-positioned to thrive in the future of the automotive aftermarket.
“It’s incumbent upon us to understand AI and to become data scientists ourselves, because everybody’s got access to the data. Whoever can use the most disparate sources for the best outcomes is going to win in my overall view of it,” says Mohler.
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