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5G will become the preferred technology of V2V for automobile manufacturers. America will become the main market for deploying V2V technology.
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By Counterman
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include:
• Denso – ignition coils, oxygen sensors, spark plugs
• ProMax – Brake pads, rotors, chassis, control arms
• Sunsong® – Brake hoses
• GSP® – CV axles, hub assemblies
• DFC – Brake pads, rotors, calipers
“The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.”
For a complete listing of Transtar locations and products, visit
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Counterman
As we enter a new year, many of us are still busy reviewing what we’ve done during the previous 12 months. From closing the books on 2024, to analyzing profitability and leveraging missed opportunities to increase those profits in the coming months, this is a busy time of year behind the scenes of any automotive business. Looking back is certainly important for gaining perspective on where we’ve been, but the upcoming year has the potential to bring a wide array of changes for consumers and business owners alike.
Consumer buying trends are expected to continue shifting toward even more online purchasing as we navigate through 2025 and beyond. In the automotive aftermarket, we’ve already embraced the concept of providing an online shopping experience for our customers, but that experience is changing as consumers adopt new habits and more providers enter the marketplace. The increasing use of mobile devices (and the increasing variety of these devices) will continue to change the methods we use to connect with consumers. Not only are buyers using mobile devices for roughly 65% of their automotive e-commerce inquiries, they are accessing an increasing amount of entertainment and information content. The number of eyes on the traditional advertising mediums of broadcast television, local radio and print media have steadily declined, with more people turning to subscription services like streaming platforms and satellite radio. With fewer advertising opportunities, finding new ways to engage our customers on their preferred devices becomes ever more important in the digital marketplace.
Software also is increasingly important to the vehicle itself. Connected cars have become part of a virtual network in recent years, commonly known as the “internet of things.” With onboard hardware and software capable of sending and receiving data, and the ability to interface with other connected devices, the automobile has officially joined the ranks of “mobile devices.” More than 70% of new vehicles are “connected,” with tech companies like Microsoft, Apple and Google often partnering with the OEMs to offer in-car infotainment, communications and vehicle health/maintenance data through a wireless 5G network infrastructure. For better or worse, this also has led to the ability of OEMs to offer “subscription” services for many features found in their SDVs (software defined vehicles). A monthly charge for access to your heated seats or remote start might rub some vehicle buyers the wrong way, but the acceptance rate for on-demand features like these is increasing as more people begin to view their vehicle in the same way they have come to utilize their other connected devices.
The bi-directional transfer and analysis of vehicle data is one key to utilizing the AI technologies behind ADAS and autonomous vehicle capabilities. SAE International recognizes six varying levels of “self-driving” vehicle automation, from emergency braking and blind spot warning (Level 0) all the way to fully-autonomous control under all driving conditions (Level 5). AI has a critical role in these vehicles “learning” their environment and then responding to changes in their surroundings, all in real time. For these systems to work efficiently (and safely), data from cameras, RADAR and LIDAR sensors must be collected and transmitted, analyzed and used by the AI program to make “educated” decisions to mimic a human operator. Like EVs, autonomous vehicles require a level of networked infrastructure that still does not exist on the scale necessary for mass adoption.
Data, in its many forms, is the cornerstone to improved technology. No matter if it takes the form of daily reports we generate to track sales, inventory and other KPIs, or a series of over-the-air communications that help keep a connected vehicle in its lane, the network of information that surrounds us is critical to our success in 2025 and beyond.
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By Counterman
Advance Auto Parts, Inc. announced it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately. According to the company, Bhatia brings more than 20 years of retail, technology and operational experience to
link hidden, please login to view. Most recently, she served as senior vice president of technology at Dollar General, where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. “Shweta’s history of successfully executing transformational programs that focus on speed, efficiency and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” said Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
Bhatia also served as vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels.
link hidden, please login to view said her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm. Bhatia received her MBA from Amity Business School and a bachelor’s degree at IT College, both located in India.
Sri Donthi, Advance’s current chief technology officer, will remain with the company for a period to assist in the transition. The company said it is grateful to Sri for his leadership and contributions over the last several years and wishes him well as he moves on to a new opportunity.
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By Advance Auto Parts
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today announced that it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately.
“Shweta’s history of successfully executing transformational programs that focus on speed, efficiency, and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.”
Ms. Bhatia brings more than 20 years of retail, technology, and operational experience to Advance. Most recently, Ms. Bhatia served as senior vice president of technology at Dollar General where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. Ms. Bhatia also served as the vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels. Her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm.
Ms. Bhatia received her MBA at the Amity Business School and a bachelor's degree at IT College, both located in India.
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