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By Counterman
link hidden, please login to view announced the release of 164 new automotive repair solutions this month for its Light Duty segment. The new products join a growing Light Duty catalog of over 133,000 SKUs, offering millions of new sales opportunities for automotive parts distributors, retailers and repair shops, as well as more accessible solutions for vehicle owners, according to Dorman. This month’s releases include a dozen new Dorman OE FIX repair innovations that provide customers with improved performance and repair convenience that they may not be able to obtain with parts acquired from a dealership,
link hidden, please login to view said. The company added that one of those OE FIX innovations is an upgraded camshaft bridge cover designed for select Volkswagen and Audi vehicles equipped with 2.0L engines. The original equipment cover may fail from pressure pulsations that can cause internal component damage. The Dorman replacement features several design improvements that help mitigate the pulsations and prevent filter clogging that can starve the engine for oil and harm vehicle performance.
“At Dorman, innovation drives everything we do,” said Eric Luftig, senior vice president. “We’re proud to bring groundbreaking solutions to the automotive aftermarket, helping consumers find the right parts when they need them most. Our commitment to empowering vehicle owners and repair professionals with quality, accessibility and reliability continues to fuel our passion for progress.”
Dorman said it continues to expand its components for turbocharger repair and replacement, adding a new OE FIX oil feed line constructed of braided stainless steel over the line’s flexible sections. The line is engineered to offer a more durable replacement compared to the original equipment’s braided nylon sheathing used in certain Ford Escape and Ford Fusion models, the company said.
Additional highlights for March include:
An OE FIX radiator outlet hose for select Dodge Durango and Jeep Grand Cherokee SUVs. The line features a rugged aluminum Y-connector in place of the factory’s plastic connector. A main battery fuse with coverage designed for a significant number of Cadillac and Chevrolet vehicles, and engineered to match the performance of the original equipment fuse. A new transmission oil cooler designed to match the performance of the factory cooler on select Dodge Durango SUVs. The cooler joins a comprehensive lineup of quality fluid coolers from Dorman.
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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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By Counterman
Dorman Products, Inc. announced it has named Tayfun Uner president of its light-duty business segment.
In this newly created role, Uner will be responsible for driving strategic growth and overseeing all commercial and operational aspects of Dorman’s largest business segment, the company said.
“We are pleased to welcome Tayfun to Dorman,” said Kevin Olsen,
link hidden, please login to view president and chief executive officer. “His broad experience and proven ability to drive growth, enhance financial performance and foster a positive culture will be key to driving the continued success of our Light Duty business. This new role completes our segment transition, with a formalized leadership structure for each of our three business segments.” Uner joins Dorman with an extensive global background in consumer goods, most recently serving as SVP of three Newell Brand business units, according to Dorman. Prior to that, he held strategic positions around the world with increasing responsibility at McKinsey & Company, Procter & Gamble and Carlsberg Breweries. He holds an undergraduate degree from Bogazici University (Istanbul, Turkey) and a Master of Business Administration degree from Harvard University.
“I feel privileged to join the innovative team at Dorman. I am excited to build on the strong foundation of our brand and trusted solutions like our Dorman OE FIX products and working closely with our channel partners to accelerate the growth of the automotive aftermarket by helping solve people’s repair problems,” Uner said.
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