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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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By Clifford Auto Parts
Every time you start your car, accelerate on the highway, or cruise through city streets, there’s a silent genius at work ensuring everything runs smoothly—the Engine Control Module (ECM). While it may not be the most glamorous part of your vehicle, the ECM plays a critical role in ensuring your car performs at its best.
Let’s dive into the world of ECMs to understand why this small but mighty component is so important and how it impacts your driving experience.
What Exactly is the ECM?
The ECM is often referred to as the brain of your car, and for good reason. It’s a sophisticated computer that processes data from various sensors throughout your vehicle. These sensors monitor critical factors like air intake, engine temperature, fuel levels, and more.
The ECM uses this data to make real-time adjustments to ensure your engine runs efficiently. For example, it determines the exact amount of fuel your engine needs and adjusts the air-to-fuel ratio for optimal combustion. Without it, your car would struggle to start, run inefficiently, or even fail to comply with emissions standards.
Why the ECM Matters
It’s easy to overlook something as technical as an ECM, but this little device affects almost every aspect of your driving experience.
Fuel Efficiency
If you’ve ever wondered how modern cars manage to go further on a gallon of gas, the ECM is part of the answer. It fine-tunes fuel delivery to maximize efficiency, saving you money at the pump.
Performance
Whether you’re accelerating onto the freeway or climbing a steep hill, the ECM ensures your engine delivers the power you need when you need it.
Emissions Control
The ECM helps reduce harmful emissions by carefully managing the combustion process. This not only keeps the environment cleaner but also ensures your car meets legal standards.
Diagnostics
When something goes wrong, the ECM doesn’t just sit idly by. It records fault codes that mechanics can use to pinpoint issues quickly. That check engine light? It’s often the ECM trying to tell you something needs attention.
Signs Your ECM Might Be in Trouble
Like any other electronic component, the ECM isn’t immune to wear and tear. If your car is experiencing any of the following symptoms, it might be time to have your ECM checked:
Difficulty Starting: A failing ECM may struggle to regulate fuel delivery, making it hard to start your car. Poor Performance: If your engine feels sluggish or unresponsive, the ECM might not be doing its job. Unusual Fuel Consumption: A faulty ECM can disrupt fuel efficiency, leading to higher costs at the pump. Check Engine Light: While this can indicate many issues, an ECM problem is one possibility. Replacing or Upgrading Your ECM
If your ECM is damaged or outdated, replacing it with a high-quality unit is essential. When choosing a replacement, ensure it’s compatible with your vehicle’s make and model. Investing in a reliable ECM can restore your car’s performance and save you from costly repairs down the line.
Conclusion
The ECM might not be the most visible part of your vehicle, but its impact is undeniable. It’s the behind-the-scenes mastermind ensuring your car runs efficiently, performs well, and meets modern environmental standards.
So, the next time you enjoy a smooth ride or marvel at your car’s fuel economy, take a moment to appreciate the ECM quietly working its magic under the hood. It’s proof that sometimes, the most important things are the ones we don’t see.
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By Counterman
As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
“In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
“Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
“Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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